Laura Pence-Atencio of Social Savvy Geek

Laura Pence-Atencio

Speaker & Online Marketing Strategist at Social Savvy Geek

Through marketing automation Laura has grown her audience to over 200k on various platforms. (Her favorite being Twitter!) She helps her clients to implement systems that quickly grow their audiences, too.


How Using Two Calendars Can Save You Over 24 Hours A Week

I’ve had a lot of different careers from banker to member of the national guard. My last job before online marketing was as a financial advisor so I’m very data driven when it comes to my marketing.

Expert session

Tactic that has had the biggest impact on Laura’s success

 Using two calendars to manage marketing.

Result if you follow the steps in Laura’s session

Save time on social media posts and calendar management by using Event and Content Calendars and CoSchedule Templates.

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot


In a manageable process because if you put five events in March and zero in June well you’re not going to get any good result because you’ll be overextended at one point and then you can’t follow up properly. So you want to keep keep all your events nice and evenly spread out and it doesn’t always work that way in practice but in theory you want to do it but then you know if something pops up some like opportunity that wasn’t on your calendar you could pause some things that are not tied to an event and put that in there and then move on but I used to use just spreadsheets and traditional editorial calendars and it was better than nothing.

But it was really kind of clunky and a little bit more time-consuming than it should have been and then I don’t remember how I found out about Coach schedule they probably found me online and I clicked on something because you know that’s how we do but I’ve been using Coach schedule now for at least  a year and I have a love affair with them they yeah I love those good oh it’s my favorite thing but they have it set up so that you can use your your calendar within their scheduling program and it works with WordPress so you can drag and drop things around you can plan out your whole week month quarter year in there.

You can put stuff into a queue that doesn’t have a schedule that you can drag in later if you need some backup content but I find that it works a lot better for me than using a spreadsheet. Yes so just with the Coker scheduler what’s like the main goal or benefit of using that like why is it so much better than Excel well I’ll tell you because they have templates and templates make our lives more efficient and easier.

So once you go in to publish a blog post and this is for WordPress it allows you to sync up all of your social channels to it. So I’ve got Facebook business Facebook LinkedIn company Linkedin several different Twitter accounts because I love Twitter and it’s also got Instagram which it doesn’t post to Instagram but it copies it all to clipboard and allows you to go into Instagram through their app and you can schedule your post that you’ve planned out in advance in about 30 seconds. So it’s real it’s real easy and it also you through connection with buffer allows you to post to Google+ so it connects to all the places oh and also Pinterest so connects all yeah.

Yes as you mentioned buffer then I was just thinking like coach schedule sounds like it does everything that buffer does or any of those other kind of social media posting Isis plus a lot more with you know post a lot more WordPress yeah you still need buffer you still need buffer you can’t get rid of buffer so you need buffer to work with Coach schedule and Co schedule is not a free tool but I’ll tell you why it’s worth more than I’m paying they so all you all your social things are there and you can connect RSS feeds to it as well so if you have a podcast or blog and you want to to integrate that you can but you publish your article or set it up to publish in either in Coach  schedule or in WordPress you can go in and schedule out all of the social posts that you’re gonna follow up with and they’re different for different purposes but you can create several templates.

So let’s say just a regular regular blog post that is about whatever your primary topic is you would the next day afterwards sent it out to your favorite social network you send it to LinkedIn and Facebook and Twitter and then today after you publish it you would send it to LinkedIn come Paige and you would send it to your Twitter again because I mean just keep sending it to Twitter and then you would also send it to Google+ and then a week later you would send it out again and say hey have you seen this blog article.

You know and it’ll it’ll pre-fill the title and the link for you and you could just tape change your wording and then you can do a month later and you’re all still in the same you’re just setting up a template you just hit plus you schedule it out and then you go down and it’ll ask you do you want to do a year later or custom date and you can just set it up however you need yours to be set up and then you hit publish well now you have a queue so you can say save queue as template and the next time you have a blog article you say apply template and you’re finished it’s ridiculous and then if it’s an evergreen something or other you can do that again but do it a year later and three months later you come you can set it up.

However you like and it also gives you the ability to go in for optimal sharing for an evergreen piece and put the  proper size image with each individual post so you’ll have a vertical for Pinterest and you’ll have you know a Twitter sized picture and I go into Canva and make the make the blog post images I went to school for graphic design so I can do that if you’re not a designer even if you have the tools you shouldn’t just putting that out there yeah yeah and I think this is fantastic and this is what you know marketing automation really is all about setting something at once and then you know yeah it’s a template in this case and then just replicate the template each time you need to do this task you don’t have to go through the process of having to set up that whole you know do this do this do this thing it’s.

It’s there it’s it’s ready to you know I think that’s fantastic and I use different ones for us i septic along article that has a short life like something that’s time-sensitive like if it’s you know how to come on the scene in 2017 well I don’t want to replay that 2018 that makes no sense but then I have a template for evergreen posts where they’re just going to keep going and going and going and then I have one for events and it’s a six-week you know set of tasks that will happen or publishing that will happen and then I have one for guest post if I am posting elsewhere but I want to share it and so it’s a different template for that because I don’t necessarily put that put as much emphasis on that so you can have a bunch of different templates that fit all your purpose is and once you have one you can just go in and modify it as you need so it’s really simple I actually found that I saved with these templates about 25 hours a week I replaced an intern I didn’t get rid of the intern mind you they’re just doing more useful work.

Hand-picked experts share their #1 tactic

One marketing tactic delivered to your inbox each morning, 5 days a week