Laura Roeder of Meet Edgar

Laura Roeder

Founder and CEO at Meet Edgar

Laura Roeder is the founder of Edgar, a social media automation tool designed to prevent status updates from going to waste. Since 2009, her online courses have taught tens of thousands of entrepreneurs how to harness the power of social media. Laura has given talks at conferences like BlogHer and South by Southwest, and has spoken about the value of independent entrepreneurship at the White House. She’s also appeared in Forbes, Fast Company, Mashable, CNET, and other major publications.


3 Big Rocks To Increase Productivity At Work

When I first got into the development world I was an outsider, I didn’t have a background in coding. I was actually a marketer before I was a founder.

My business, MeetEdgar, was created with productivity in mind.

Expert session

Tactic that has had the biggest impact on Laura’s success

Using the 3 big rocks to increase productivity at work

Result if you follow the steps in Laura’s session

A method of achieving impactful results in your business by focusing on what you can control instead of metrics you can’t

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot


We like to choose three big rocks per quarter. And those are you know, projects initiatives something that you want to get done. And the way we look at it is a little different than a lot of people do so.

The big rock has to be something that you can accomplish instead of maybe a number goal.

So a lot of companies they’ll say okay our you know goal for this quarter is to get 500 more customers. We don’t say we want to get 500 more customers. We say we want to increase the frequency of blogging from once a week to twice a week because that’s something that we can control.

We take that kind of outcome of like, okay I want to get 500 customers and reverse engineer and to some initiatives that we think are going to help us get those 500 customers so that makes it really easy you know the problem with having these outcome type of goals like 500 customers is at the end of the quarter if you know maybe you got there maybe you didn’t.

But if you didn’t get there it’s like you don’t really have that much you know, did you do everything right and it just didn’t work out? Like, how do you take what happened, where if you’re totally in control of each your big rocks you either got it done or you didn’t, you know.

We don’t know how things are going to turn out, but we can do our best to take a guess of what will work and then do it and see what happens.

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