Leslie Samuel is a sought after speaker, podcaster, the creator of Become A Blogger and the host of the Blogging with Leslie podcast. “Changing The World One Blog At a Time” is the mission he constantly strives towards.

His videos have amassed over 12 million views and 130,000+ subscribers on YouTube and he has spoken throughout the U.S, the Caribbean and Australia on topics related to blogging and social media.

Expert session

Tactic that has had the biggest impact on Leslie’s success

 Using a resource center to ranks highly for your authority keywords

Result if you follow the steps in Leslie’s session

A resource center to educate your audience on a topic that’s important to them and gain authority and trust at the same time

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

You want to think through, what do you want to get out of this particular tutorial? Because if your goal is, you know, you want to get as many social shares as possible, you’re going to come at it from a slightly different perspective.

Just as an example to illustrate that point, with the Snapchat tutorials, I wasn’t making an affiliate commission out of it, but I wanted to get some traffic. I wanted to get some exposure. So what I decided to do was put it all on one page so that now you come to that post and you see 6100 shares, that’s significant social proof.

If it were split up maybe one of those videos you might have land on and you may have seen 50 shares or something of that sort that is not as compelling so because for that one I am more interested in the traffic and the exposure and the social sharing.

That one I’m going to put on one page on with get response, that’s not the goal. The goal is to get you to walk through something in a step by step process so that you know exactly how to do the different things that you want to do. And whether this is the right platform for you.

So in that situation, I break it out into individual posts, individual pages with the videos and all that stuff. It’s just a different approach depending on what your goals may be.

Really interesting. Okay. If you’re going to share, put it all on to kind of one page to the ultimate page. Otherwise, if you’re spinning across different pages, then those pages kind of get diluted by each other. Sometime they need to they serve that purpose of what it’s intended for.

Exactly. Now, I could have gone, I actually could have gone in a different direction for the Snapchat tutorials and do them in an individual pages, and then go through and try to optimize every page for SEO and social sharing and so on. It’s just slightly different. So it depends on what you are trying to accomplish.

All right, great. So we’ve got the goal we’ve set up, why we’re creating this? And obviously, it needs to be relevant for our audience and what we ultimately want to attract. Yes, lead generation source.

Yeah. So the next thing that I would say is, you need to get very clear on and this is one that I actually, with some of what I’ve done didn’t fully think through, you need to get very clear on who you’re trying to attract, and what they are looking for.

Like, what do they need to know if it’s to make a purchasing, the decision to buy a product? What do they need to know? What do they need to see?

And I want you to get very clear on that. And not just thinking about, oh, yeah, this person wants to know about blogging or they want to know about email marketing or anything of that sort. Now, I want you to actually come out with a list of things that this person needs to know, needs to understand in order to accomplish whatever it is you’re trying to help them accomplish.

So for example, with me, I’m going to do simple things like how to sign up for get response. When you sign up for get response, how do you create a broadcast message? How do you create an autoresponder sequence? How do you preview your messages in the different browsers? How does this compare to some of the other platforms that are out there?

Just make as extensive a list as you can think about and try to make sense out of it. Like what sequence does this need to be in to walk someone from a, I have no idea what I should be doing to, you know what, I feel proficient at this, you want to come at it from that perspective.

So understand who you’re trying to reach and what they need to know, in order to go from where they are, to where they need to be.

Is this where we’re outlining maybe what we’re going to be covering?

That’s exactly it. This is your outline of what you’re going to be covering. But this is the first step of that. The first step in that you’re outlining the topics.

Now from there, you’re going to go to outlining each individual piece of content, but you want to start by outlining these are the things that I’m going to create, cover. And you may even kind of ask your audience, hey, do you have any specific questions related to this product?

Because they might come up with things that you would not have thought about. And then you can kind of add that to the list and create a list that makes the most sense for your resource center.