Lou Bortone of Lou Bortone Video Marketing

Lou Bortone

CEO at Lou Bortone Video Marketing
Lou has 20 years experience in the entertainment industry (TV, cable) and another 10 years of online marketing experience. He has built his following, grew his list and built a 6-figure business…


The Tools You Need For Amazing Video Content

Lou Bortone of Lou Bortone Video Marketing
I’ve worked in the TV business for years and over time I’ve shifted my career into online video. I want it known that I’ve been in the video world before it was cool! It’s great to see video bursting in popularity these days and now all sorts of businesses are starting to create their own content.

A big question that comes up when people want to get into video is “what equipment should I use?” Now I…

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Video through relationship marketing.
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You know,  remind the clients that there’s kind of two kinds of videos. There’s the quick on-the-fly off-the-cuff very impromptu videos that you know you can just use your smartphone or your iPhone. Those are great like for Facebook Live Off,  a quick YouTube tips, Periscope Snapchat things like that.

Then there’s the more established videos that are more for brand building and those videos typically have more of a shelf life and maybe they’re the videos like on your home page or on your YouTube page. So, depending on the type of video you want to do the equipment’s going to vary a bit but for the most part you can use your smartphone or your iPhone or iPad.

The video cameras in those have gotten really really good. Otherwise if you’re doing a video that’s that you think it’s gonna have a little more staying power, then you may want to use your webcam I’m just using the webcam here on my Mac and again still the you know I do 90% of my video on the iPhone with the iPad, so those great cameras you know it’s something that you usually have with you so it’s very convenient and you really don’t need to go too crazy with equipment.

So from camera wise iPhone or webcam microphone, I use a blue snowball USB mic most of the time once in a while if I’m going to be outdoors I may use a lavalier mic just because you know obviously it’s a little more difficult to control the environment outside when you’re shooting outside but you know we keep it very basic keep it simple you don’t really need to go out and spend a ton of money if you’re just starting out you can really use what you’ve got and in most cases that’s just my phone.

Yeah, I’m in the last three to five years really the cameras are remarkable and you know we hear things like oh you know Mercedes shot their entire commercial using an iPhone. I don’t know if that’s true or not, but you could I mean you really the cameras in the smartphone’s whether it’s a Samsung or iPhone or whatever it may be have really come a long long way and you know for most of the video you’re gonna do that’s more than adequate.

As long as you’re not too far away from the source it’s not too bad. Do the selfie you know arm’s length otherwise you may want to look at a  lavalier mic or an extension that you can use for your your phone again I try and record most of my video indoors just because you know you can’t really predict the sun and the wind of things outdoors but usually a lavalier mic will take care of that  

Not bad, it is remarkably good so again it depends on the environment if if you’re going to be indoors in a relatively quiet environment you should be fine if you’re at a trade show or a conference or things like that would this a lot of ambient noise it may be a little more challenging.

So many of the platforms now are designed you know  to be done on mobile or an iPhone like YouTube live or Facebook live we’re really you know with a few clicks of your smartphone you can be broadcasting on any one of these platforms okay and again a lot of laptops and desktops now have webcam kind of built in or embedded like on the Macs but if you don’t have one of those and you want to get in an external webcam.

M st of the logitech webcam is a good bet. You know probably want to spend around $50   for a decent one but usually anything that’s a logitech webcam will let you the check for you.

Little things like you know works because sometimes it’s easy to forget especially if you are using your mobile you know to use some kind of a tripod I just have this you know little $10 it’s a selfie stick but it’s also a tripod and you know keeps the camera of the phone steady so that you get a nice staged shot you know get your shaky I don’t see the name on here but if you look on Amazon again it’s just a high this one’s an iPhone or tripod so this parts adjustable for the phone and you know it doubles as the selfie stick I guess but it’s got the three legs for the tripod unfortunately I don’t see ts name anywhere on it but but you can find that like on amazon.com.

If you just look at this video tripod I think people don’t realize especially when this we’re doing selfie videos how difficult it is to  keep the phone steady and how exaggerated that shakiness is going to be so you know the tripod just that way you don’t have to worry about holding the camera your hands getting tired if you’re doing that sort of thing so it’s just gonna give you a nice steady shot the other thing that I run into from time to time is if I lean too heavy on my desk it’s gonna shake the computer that’s where the webcam is and it looks like a mini earthquake here so you have to sort of be careful just to keep the computer of steady if your webcam is in  the computer alright fantastic.

Some people still use the you know the good old old school you know camcorders I don’t know specific models because it’s almost you know there’s many people are using those anymore the cannons and the Sony’s and things like that and again even most digital cameras now have a video function so chances are you’ve already got a camera that’s going to do the job for you. Some people use you know use  fancier DL DSLR digital cameras but I haven’t really had to go that way again. You know most of what I’ve done I’ve been able to do right on the iPhone all right perfect

If you decide you’re gonna do you know podcasting you may really want to focus more obviously on the microphone it’s been a couple hundred dollars us but otherwise you know for most video especially if I’m doing it here on the on the webcam I have a blue snowball mic

that costs about $50 u.s. is also another one called a blue Yeti Y, E, T, I microphone that’s very good so the great

The thing is that the equipment has become you know more affordable and you need less of it in order to do video.

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