Luria Petrucci

Luria Petrucci is a pioneer in the podcasting and live streaming world. Since 2005, she’s grown an audience of 2 million social followers, and has produced and hosted video for herself, Samsung, Panasonic, AT&T, OnStar, DISH Network, Verizon FiOS, Bausch + Lomb, and BBC Click.

Luria teaches small business owners and entrepreneurs how to get more traffic, fans and sales with online video and live streaming at GeeksUniversity.com.

Expert session

Tactic that has had the biggest impact on Luria’s success

Being human on video and cultivating better relationships

Result if you follow the steps in Luria’s session

A more authentic and relatable video presence that turns your audience into evangelists and extended family

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

This is part of what makes me connect with our audience. Just by placing a couple of things on set that is me, that means something to me. It gets the audience involved.

And in one of the things that that we’re definitely going to talk about is how to just open yourself up. And, you know, this is built, created a brand evangelist. And sometimes you just got to focus in on that one person.

So let’s forget about building a million brand evangelists. And let’s create one brand evangelist to begin with. And that first thing that you got to do is create the know, like, and trust factor.

And so part of that is by is making them feel like a family member, making them feel like they know you, not just the host on camera, right, like so, that’s part of what you have to do as a video host, in terms of whatever type of video you’re creating.

And so everybody, every single one of my audience members knows that I love robots. Like, that’s just my thing. I love bacon, and I love robots. So, you know, I wear bacon shirts, or I’ll do these silly things that integrate my personality into the videos.

And so if I’m telling a story on camera, I will potentially bring robots into the mix, or I will talk about bacon, and I will find ways to put that personality into the stories that I’m telling on camera.

And of course, we all know stories work, right? Like, that’s kind of the method that you want to use anytime you’re doing whatever kind of video that you’re creating. But yeah, so even if it’s as simple as your dog, and that’s another thing that I do often.

So I’ll just, if I’m talking about why you need to send email newsletters out, in order to create more sales, I will work in my dog. You know, somehow, some way, Hey, my dog Abby, the Chihuahua loves when I do this. Or you know, and somehow make it a part of the story, right?

So it’s any part of your personality or your personal life. And that’s where I think most people miss, is that they don’t open their personal life up to the audience.

And it doesn’t mean you don’t have to talk about super personal things that nobody wants to know about, you know, like, the bedroom or whatever. Like, nobody needs to know that stuff. But yes, when you bring in your personal life in you, you get vulnerable, and you are completely 100% human mistakes and all then that works wonders in creating those evangelists.

Alright, so when it comes to getting that one brand evangelists that you’re talking about there, what do you think, kind of like the key criteria in terms of what you should be doing every single time when you’re creating an online video?

Talk to a single person. So just before I got on this, I got an email from somebody. And she’s in our funnel, so she’s getting, you know, series of emails, and she responded back and she was like, Hey, I really want to thank you for the content. I know that I’m not the only person you’re sending these emails to, like, I know that intellectually, but I really feel like you’re talking just to me.

And so when you take that approach, you use words like you, instead of you guys or y’all, I’m from Texas. But you know, if you take that approach of just speaking to one single person, that actually helps tremendously in building that relationship.

All right, so talking to one specific person making them feel like they’re connecting with you, you’re talking personally just to them. And this is, you know, most unique just for them makes people feel special, right?

Absolutely. They feel special, they feel like you’re creating this, you know, for them. When it resonates, and it’s going to resonate if you’re speaking to the right audience, when it resonates, it resonates, you know, 10 times more of a power. It’s 10 times more powerful, it’s how it should embrace that. And it creates that connection, that bond a lot better.

And one of the other things that you can do is ask for their opinion. Just flat out say, what do you think? Let me know, reply back to this email, leave a comment on this video. You know, do something, tell them, you know, one of your call to action should always be asking for their specific opinion, and then take that to the next level and actually use some of their opinions, right?

So if you get 100 comments, you’re not going to be able to use all of them, but choose one or two. And on the next video, or on a video that you do about, you know, like a follow up video or something, you can say, Hey, you know, so and so Michelle just said this, and you can call them out, you can give them special attention. And some people worry that by calling one person out, you’re leaving out the rest.

But it has the opposite effect of what it actually does. In fact, it helps people know you are actually paying attention, it tells people you are listening. And it will encourage more of it.

Because if, I don’t know why I’m gonna say this, but Jay Leno, first person that popped into my head, if you watch Jay Leno show, and he were to call you out or at least somebody else, that would be an amazing thing, right? So you actually would respond.

So if he said, you know somebody else’s name, and you’re like, oh, wow, he actually reads his tweets or whatever, then you would be more likely to engage, you would be more likely to have that conversation online, and participate in an effort or a hope, or, you know, this slim hope that exists that you could be called out as well. And it’s not even a conscious thing. It just kind of happens naturally.