Martin Shervington

Founder of Plus Your Business – speaker, author & consultant. With a background in organizational psychology, Martin is an expert in building & tracking funnels. Have generated ongoing 30,000 unique visitors to his marketing blog, generating his email subscribers list.

Expert session

Tactic that has had the biggest impact on Martin’s success

Nailing down the “Funnel Math”.

Result if you follow the steps in Martin’s session

A formula for how many prospects you need to hit your revenue goal.

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

Look at your outcome. This is the place to start. What are you trying to achieve and let’s say you want 50 sales. Doesn’t really matter at the price point because that’s just  the latest City thing. So, just look at say you  want 50 sales.

How many people do you need in your funnel in order to achieve 50 sales. Let’s say there’s a thousand, so you’re then on a 5% to conversion rates you start to put down the figures right? Okay, so 50 is 5% of a thousand.

Well, what do you have to do at each stage of the funnel in order to lose 950 in order to gain the fifty. That’s the starting point.  Know what your outcome is and lay it down and then figure backwards then what you’re going to do to to bring a  thousand people.

That opt-in, how many people damage blogging or how much traffic do you need to generate of the right kind in order to have a thousand? You might say well if it’s on a 5% opt-in on that as well then that’s 20,000 people that you need as visitors.

5% opt-in brings a thousand that then turn into fit. That’s the starting point in the funnel. Engagement along the way to build the trust to serve people so that they feel but there. So let’s take another step only.

I think $20 as a product entry point is a pretty safe throw away figure for a lot of people. So, if you are looking at what is the first thing then testing and just going hey I’ve got this thing and it’s the best thing and you know you’ve become known for that test another $20 price point is a reasonable way to see whether your list is gonna buy.

If you start with $1,000 you’ve got to make sure that everybody’s with you along the way and feeling the value and trust you enough to get the wallet set to that point. So, again you’re gonna have to look at temper in it and some people will if you’ve got the right people that you’re serving you.