Mike Killen of Sell Your Service

Mike Killen

Founder of Sell Your Service
Mike Killen has taught over 2000 funnel builders how to build and sell funnels to their customers. Most recently he raised $15 500 in funding through 2 emails and 2 Facebook live videos for his funnel software, Beaver Funnels.

Article

How To Optimize Your “Thank You” Page

Mike Killen of Sell Your Service
When I am working I often look for places in my funnel where I can make things better and come up with new processes. I have been doing this for years, and I get excited just talking about it.

One day I noticed one thing in particular, I had trouble maintaining a…

Expert session

Tactic that has had the biggest impact on Mike’s success
Creating a thank you page, after a squeeze page or optin with a thank you message, upsell video and confirmation message. Deliver lead magnets via email, not redirects.
Result if you follow the steps in Mike’s session
An opt-in process that will lead to increased revenue, better list health, and more email subscribers.

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

See, people miss this again and again and again is this really simple page. It’s basically a thank-you page right and the problem is that when we begin to collect email addresses, first of all a few of  them are going to be spam.

Okay, let’s say we’ve got this really killer cheat sheet that we offer to our market right or a free coupon or something that we can give away for an email address right? You’re gonna get some spam email addresses first of all right?

A lot of the time, they kind of leave like we use Optinmonster for example and the standard template is you enter your email address hit send and it just says “thank you for subscribing  we’ll be in touch soon”, and I see so many people just leaving that in, so I kind of wanted to cover this process whereby we can actually increase open rates for our email addresses in future for our emails and future increase click-through rates, generate revenue much much faster, as well as increase the quality and the hygiene of our email list, which sounds super super boring.

But when you’re looking at the difference between a 10% open rate and a 20% open rate, all of a sudden, you want to start doing that and we found that using this very simple process of a thank you page has more than doubled our open rates, more than doubled our click rates and also started increasing our revenue generation way, way, way earlier in the process like we’re talking six months earlier in the process, so this is a really powerful tactic that we insist on installing on everyone’s funnel that we build you

The problem is that when we start a new thing like the funnel, we start learning this entire new processes and time use marketing strategy it turns out everything we learn is like 20 years out-of-date.

It can become very overwhelming when we start with this new process and then it turns out there’s actually all these other little things that we have to do as well. Like a thank-you page and I see so many people just having the landing page and a little thank-you message as opposed to redirecting them to a thank-you page.

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