Co-founder of Crazy Egg, KISSmetrics and Hello Bar
Neil Patel is the co-founder of Crazy Egg and Hello Bar. Neil helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue.
The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.
Neil has been awarded Congressional Recognition from the United States House of Representatives and is recognized as a top 100 entrepreneur under the age of 30 by President Obama as well as one of the top 100 entrepreneurs under the age of 35 by the United Nations.
Tactic that has had the biggest impact on Neil’s success
6-point structure to a great blog content
Result if you follow the steps in Neil’s session
A proven structure to create a great blog for more engagements and visibility
Full session with video, notes, audio and discussion inside EHQ Club. Learn more
Expert session snapshot
The reason content marketing is really important is, it allows us small and medium businesses to compete with the big guys without spending all that budget.
Why is that? Why does content matter?
Cause content ranks well on Google. And the big guys, you know spend, they just look at it as saying, “Hey, want to grow to spend money on advertising?” Advertising is expensive. Content ranks higher. It can organically get you leads and traffic in the long haul. So I think the model is much better for something like content marketing.
So easy to access, low cost to jump in, and it’s about the long term, it can generate leads for you ongoing.
Yeah. And if you compare it, I suppose to what your Facebook marketing or advertising or other forms of advertising, they might be shorter wins. But is that how you compare?
Yeah, the way I look at it is, the reason that is successful is, this Google prefers ranking text. If you rank high, and you start getting a lot of traffic, you can direct them to webinars, your homepage, landing pages, product pages, etc. Big companies don’t leverage this as often because they have too many layers within the organization, PR, legal marketing, etc.
So when they try to do content marketing, it takes a long time. I know Google is trying to do content marketing and I kid you not, every blog post would have to go through legal, it’s not an efficient way to do it, right, makes it really easy to compete against someone like Google, even though they have more money, due to the fact that lawyers are always going to be selling this kind of stuff, right? It’s just another added layer that’s gonna slow them down from succeeding.
All right, I really like that. So, big companies have some hoops to jump through to get that content even just to have the door saved once they’ve got it out the door. How are small businesses able to compete? You want to just talk maybe about some of your process and how you deliver the content?
Yeah, sure. So the way I deliver content is crank it out, publish it on the WordPress blog. And then from there, I blast it out to my email list. I collect new emails from my blog itself or the website. You can use tools like Hello Bar, SumoMe or Bounce a change to collect the emails.
Yeah, that’s an interesting, you know, product that you created like Hello Bar purely really to collect emails. I think that’s like the primary use of it if I’m not wrong.
That’s correct. Yeah. Just because we need a more emails for our blog, we were like, hey, why not put all these sliders models, pop ups, etc., to collect more emails? It works extremely well.
Excellent. So, you’re going to just write the content. You push it out through social media. How are you automating this process? Because I can imagine that your content is working really well for you. You want to try to you know, maximize that as much as possible.
The way you see if it’s working well is just through Google Analytics, right? So once you see something’s up taking a struggling emails or leads, you want to write more of that, you want to share it on your social profiles, and you want to continue doing that.
Or every time you link out to somebody in a blog post, you let him know like, “Hey, John, love what you’re doing so much. So that even linked up to my latest blog post. Feel free and check it out. If you shared it, not only did it make my day, would make my year. Cheers, Neil”. Something simple like that works well.