Portia R. Jackson of Launchpad Social

Portia R. Jackson

Facebook Ads Strategist of Launchpad Social

As a former rocket scientist, I’m all about what is effective and efficient when it comes to strategy.  I used these same strategies to leave my job as rocket scientist and go into full-time entrepreneurship. In an environment where so many bite-sized pieces of information and “strategy” are thrown around, it can be confusing. Confused business owners don’t make money. People should listen to my business strategy advice because it is simple, effective and I have thousands of ad campaigns to prove it.

Article

How To Create An Ideal Client Profile For Better Marketing Results

 Yes, it’s true I used to be a rocket scientist and now I’m an online marketer just like the rest of us these days. I do bring my engineering mindset to my business and I like to be methodical with my approach.

Expert session

Tactic that has had the biggest impact on Portia’s success

 Creating an ideal client profile for better marketing results.

Result if you follow the steps in Portia’s session

Better messaging by creating a profile on your ideal client and gearing your marketing to speak to that person instead of your whole list.

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

Like to kind of break this down into the demographic side of my ideal client as well as more of like the psychographic side. So, when I say demographic I mean male or female what’s their age where do they live you know what’s their if it makes a difference what’s their ethnic background or their religious background depending on if that suits your business or not if it doesn’t make a difference you can skip over that. But then the other side are going to be more of like the feelings and thoughts things so what are their pains you know what are they what’s keeping them up at night you know.

So as entrepreneurs a lot of times we’re like well where we gonna get the next sale where is our next client you know your if your ideal client is a working mom it’s trying to get more sleep well maybe what’s keeping her up at night is her baby and so she’s looking for specific sleeping strategies for her toddler or her baby or something like that if you’re working with dentists what’s their number one struggle is it getting clients in the door or as a converting client so you really want to know what are their thoughts their feelings.

What’s going through their head and that’s when we can get into some of these other strategies on how you can know what that is specifically but the number one step is to get very very clear on who is your ideal client the other thing I like to do after getting those details is to  actually get a picture of this person now I’m not saying just take a picture of a stranger or somebody like that on the street you can split off the internet right but I like to speak to one person so once you get very clear on the details of age location their thoughts their feelings make this a real person so anytime you do anything in your business you’re talking to this one person and even though you might be sending this out to thousands of people on your list or even just a few hundred there when they read that email is gonna make them feel like wow he or she really gets what I’m trying to say.

So name the person get a picture of them like start talking to them as if hey I’m gonna help out Joe in my business or I’m gonna help out you know Sarah or Rachel in my business and they embody who your ideal client is all right so I’m just trying to grab a picture in my mind yeah.

So we’ve got we’ve got a picture of these posing we’re kind of giving them a name we’re giving all these demographics we like um I’ll be just putting it on a piece of paper and stick it on the wall for us or what would you normally recommend typically starting out I would say you know get your the picture of the name I like to put mine just in a Google Doc I love Google applications for pretty much everything in my business it keeps me organized and then I would keep it it just an electronic form for a couple of months as you continue to refine it.

So if you’re starting in your business or you know let’s say you’re a few years in and you’re like man just can’t get past this point you might have to actually go back to the beginning like the basics of this and start over um and then get that do you feel like you really embody it and once you feel like hey I’ve really connected with my audience then you can print it out and put it next to your computer and I like doing this because it’s like a visual reminder of hey am I speaking to let’s just say if our ideal client is Sarah if Sarah really gonna resonate with this copy if Sarah gonna like this email is Sarah gonna stop and look at this Facebook ad is she going to give me her name and email for this opt-in and it becomes less oh let me speak to everyone and it goes down to this one person.

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