Owner & Creative Director at Hey Gorgeous Events, Founder of The Trouvaille Workshop
Rhiannon is passionate about striving to make those around her always feel loved. She is the heart behind the Hey Gorgeous Events brand where she and her team focus on making milestones remarkable. She is also the creator of the Trouvaille Workshop, a luxury retreat experience for multifaceted wedding planners.
When she’s not designing florals in her studio, she’s found at home in Michigan pursuing joy with her husband, their sweet new son, and adorable pup.
Tactic that has had the biggest impact on Rhiannon’s success
Combining vulnerability and honesty with consistent and beautiful imagery as well as thinking intentionally about what to share and how to share it
Result if you follow the steps in Rhiannon’s session
Build a consistent feed and find your niche on Instagram
Full session with video, notes, audio and discussion inside EHQ Club. Learn more
Expert session snapshot
I think with anything, if you’re going to do it well, you need to have kind of your niche outside of Instagram. I don’t think you’re going to find it on Instagram. So that starts with having, you know, a business obviously for me, but then a brand.
So you need to have a really solid, intentional brand. And you need to know what your brand stands for.
So when I started with my Instagram account, it was in 2011, my business was kind of in the beginning stages, but I had a really clear idea of who my client was, what I wanted to do for that client and how I was going to do it.
Obviously, nothing’s guaranteed. But I felt really confident that I had this plan and if I work really hard, and if I stuck to what this plan was supposed to look like, that things would work out for me.
So with that being said, finding your niche on Instagram for me, I boil it down to what I call the three C’s.
The first one is content, the second one’s community, and the third one is consistency.
And those three things I think I’ve kind of been like the nuts and bolts of what’s helped me do really well on Instagram. So we can break down all three of them. It’s not really specific.
But the first one is content. And that is basically what you’re putting out there for people.
So for me, that includes pictures of the flower arrangements I do, that includes snapshots of my house when it’s clean. That includes mock ups when I’m with a client, and I’m designing a tablescape for them, and I’m giving a little sneak peek of what their wedding will look like, and include selfies with my son, we have a call Fridays with Laughlin, I have a hashtag for that.
And every Friday, I’ve made it a mission to not work on that day. So I can spend Fridays with my son uninterrupted. So every Friday that we’re together I take a selfie of the two of us so that I can remember those days and look back and kind of see that transition, if you will, from him going to a baby to a toddler. And then, you know, one day hopefully he’ll still want to hang out with me on Fridays.
But for me, that’s all my content. So that’s me sharing parts of my life and parts of my business to people so that they can become fans of what I do. That they can relate to who I am. And ultimately, they become brand ambassadors for a quarter century.
So, just on that, like how do you find a balance between you know, posting the personal photos versus, you know, the professional ones?
Yeah, I think it’s different for everybody. I know some parents just don’t agree with showing their kids pictures online at all. And I know some people are all business and they show strictly professional pictures on their feed, which we kind of touched on this in some of our emails back and forth then but I share mostly iPhone shots.
So Instagram was created as kind of a way to just share what you’re doing on the go and you slap a filter on your picture and you share it and hope you get a couple likes. And I still very much believe in that approach with Instagram.
I think for me in my line of work, if people want to see the best of the best of what I can do, and then when I say best of the best, I mean like a professional photo. I have that on my website, I have that on my blog, I have that on Facebook. There’s a million other avenues that people can go and see beautiful professional photos of what I do.
But on Instagram I want to be real. And I want to show a picture that I took in real time of something I created or you know, like a picture with my son, I want to show a picture of him and I when we’re at the park.
And guess what? I don’t have like a photographer coming to the park with me to take images. So it’s not realistic for me to always be sharing professional images.
So to get a consistent feed, I’ve had to default to sharing pictures that I’ve taken and that’s really worked out. But in terms of the balance question, I think it’s personal to each person.
Really for me, I try and alternate. So I try to do an image that’s related to business, maybe something that is personal, but not really a picture of me or my family, then maybe a baby picture here and there. I just, I like my whole feed to look like it’s a good mixture of things.
I also have a private account, a private Instagram account where it’s just all baby pictures and if people want to see lots of baby stuff, they can request that and I can approve them there.
But I think it’s just got to be what feels right for you and for everyone that’s very different.