Co-Founder of Enventys Partners
Roy Morejon is the President and Co-Founder of Enventys Partners. A serial entrepreneur and thought leader in online marketing for more than 25 years, Morejon consulted for AOL and Microsoft in his teens and now provides entrepreneurs and startups with a one-stop solution for all of their go-to-market product launch needs.
Frequently featured on CNN, Entrepreneur, Forbes, Huffington Post
How I Use The Advantages of Crowdfunding To Generate $1M+ In Funding For My Clients
Tactic that has had the biggest impact on Roy’s success
Using the advantages of crowdfunding to generate $1M+ in funding for my clients
Result if you follow the steps in Roy’s session
A stronger crowdfunding campaign that gives tons of value to the community and allow you to refine your offer without losing resources.
Expert session snapshot
There are many campaigns that launch without having all of that and many of them do not succeed to the extent that they want. Outside of that for us, we usually begin engaging communities months in advance anywhere between three to six months in advance or we’re trying figure out where the customers are, where they hang out, how do they talk? What’s their speak? What do they look like persona wise?
And then for us, we’re really trying to, again, give advice where we can have a website, a landing page, a place where people can go and leave their email address to say that they’re interested, or run a contest on their site for a free giveaway, whatever it may be. And grow that email list and then give incentives to kind of build that viral coefficient of people sharing it with their friends.
You know, that’s really where we can see increase amounts of viability and engagement on the product that you’re bringing service, that you’re bringing to market of getting their crowds, their communities involved with it. So you know, getting targeted email list, growing that and then growing it with the fans that are coming in, give them some incentive to actually share it with their communities.
All right, so I just I’m looking at taking a step back and looking at the timeline for this like, okay, six months out, that’s where it really it kind of starts before you launching it on Kickstarter. And then once you launch it on Kickstarter, what’s the timeframe after that? And what are the steps after that?
Sure. So you know that pre campaign is critical to the overall success of any launch, whether it be product based, service based, a new idea based, whatever you’re doing for your company. So really getting as much advice as you can, as much feedback.
Truly engaging the crowd before you ask the crowd for money is critical. So that they feel like they’ve had some buy in into the development of your product service, whatever it may be.
Once they have that buy in, and they feel that you’re listening to them and taking their advice, they’re much more apt to actually put their credit card on and pre purchase that idea, that product, that service before it ever comes to market.
So for us, we’re typically trying to build a certain amount of email addresses before campaign goes live. And that’s, you know, going to be a variable to depending on how much the campaign goal is, how much is it to bring a product to life, all these other variables that go into effect of saying, okay, we need X amount of capital during this small raise in terms of a 30 day or 60 day campaign.
And this actually allows us also to test all of our different creative, all of our different copy, all of our different calls to action or landing pages. This is where we really hone in on. What does our customer look like? Where do they hang out? And what do they convert on?
Okay, so this is all still pre campaign, right?
Correct. So once we kind of have all that in the pre campaign, once the project goes live, that’s truly when we’re asking people to speak with their credit cards instead of with their email address, right?
So we’re running and testing, you know, a lot of different things in terms of our advertising and the groups that we’ve already built during the pre campaign in terms of how those audiences are getting segmented, based on how they got to the page or what they converted on, all those people that didn’t get segmented for are advertising in our email marketing messaging.
Okay, how long does average, you know, campaign run for?
Usually 30 to 40 days.
Okay. And is there a post campaign? You know, are we covering that today? Or should we focus really on the pre in the campaign first?
Yeah, let’s focus on the pre campaign and the actual campaign. You know, post campaign, usually, clients usually only raise a little bit more because that buzz is kind of down. And then people are like, alright, you’ve got your money, go make your product, deliver it to us. And then post campaign usually it’s, you know, an e commerce player or an Amazon play.