Ruben Chavez

Ruben Chavez started the account @thinkgrowprosper from zero in January of 2014 and now has an audience of 1.7 million followers with no paid promotions. In November of that year, he co-founded @motivationmafia with his partner Steve Mehr and worked with a network of pages to build that account. It now has over 1.2 million followers.

Ruben has spent 6 to 8 hours a day on Instagram for the past two years creating, testing and delivering content on Instagram. He has helped dozens of other brands grow their following and create impactful content.

Expert session

Tactic that has had the biggest impact on Ruben’s success

Keeping Instagram followers happy while generating income

Result if you follow the steps in Ruben’s session

An Instagram content model that makes money but still remains highly branded and relevant to your audience

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

I guess most challenging things truthfully, and something that I spend a lot of my day on, is really figuring out how to deliver quality content, but still deliver content, you know, for instance, in a paid post that gives good exposure for the advertiser, right? So there is a balance there.

And I think really what it’s about the first step is making sure that you and this goes for people using Instagram as a revenue source in and of itself as a media company, like think or prosper maybe. And it all goes for people who are not using Instagram as their main revenue source.

But what I was going to say is that you really need to make sure that your content is all centered around the same topic, and that you stay true to your voice and to that topic consistently.

So it’s really about working with the right advertisers in my case and selecting ones that have the same theme and message and really underlying intentions as I do.

So that is a challenge because I honestly probably turn away a solid 70% of people who want to advertise with finger prosper, which is a really high number.

And that’s just a decision I made early on was that I don’t want to post content that is an interruption to my followers, to my audience, I want to post content that adds value.

And so that’s the first step I would say is picking the right people to work with and making sure that it’s in alignment with your content. So sticking to that theme that you got going.