Ryan Lee of FREEDYM

Ryan Lee

Founder at FREEDYM

Ryan Lee has been running online businesses since 1999 and was called The World’s #1 Lifestyle Entrepreneur by Entrepreneur.com


Over Emailing? The Right Balance & Focusing On What Drives Sales

I’ve been running online businesses since 1999. (Yes, I know I’m that old.)

I’ve had tremendous success with sending out daily emails to my list all while still having a life.

Expert session

Tactic that has had the biggest impact on Ryan’s success

Finding the right balance in emailing

Result if you follow the steps in Ryan’s session

Emails that naturally flow from an authentic and creative place that also provide a ton of value to the audience

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot


The first thing you got to do is figure out your environment. So everyone is different, right? You have to figure out where you feel best and most creative and you’re ready to get into that mode.

I separate so I’m here in my basement office. I have a desk over there in the corner. That desk is like where I pay bills and taxes and stuff, I hate right hate that stuff. I don’t write my email there ever. I never, in the creative process over there.

For me what works is, I like getting up in the morning. First thing in the morning, I’ll get up 5:30 in the morning, get shower, just get out of the house and go to a coffee shop. There’s something about the background noise, being around people the energy, the smell, having my little drink there, that warm drink, it just puts me like in that zone.

And I don’t check email, I turn off instant message, all that stuff. The only thing that’s on is I keep my phone on vibrate. But if my wife calls me, I answer because I’m terrified of her. But besides that, I don’t answer the phone. And I just get in the zone. And I’m like, take a deep breath. And I just write, I start writing.

Now in terms of the actual mental process, here’s what I do. I like to have email, I have a point. Eventually there’s to make a sale, you need some type of CTA, a call to action, right?

Whether it’s click here to sign up for our next webinar, click here to come to my live event, click here to buy my ebook, click here to sign up for a coaching call, click here to apply for a coaching call, click here to join my membership site.

Whatever that CTA is, you’re going to get them from email to something so often, not every time I would say, 90% time. I sit down and say okay, what’s my call to action today? Where do I want to lead people to?

So if it’s, hey, we’re just announcing our next FREEDYM fest event and that’s where I want them to go. So now I know what my call to action is. I know, at the end of the day, I gotta kind of get them over to FREEDYM fest. It’s got a tie in somehow.

So I always start the beginning of my email with something personal, whether it’s, hey, I’m here at the coffee shop, or I only have a few minutes because I’m coaching my kids baseball in an hour. Or, you know, last night it was a late night, a movie night, something personal to show that like, I’m just like you, we’re real person.

But it should always relate to your brand. So my brand is, you know, FREEDYM right? You can’t get over brand. And what it is, it’s FREEDYM with the y. That’s the correct way to spell it by the way.

So maybe someone watching this is a triathlete, so it doesn’t make sense for you to say, Oh, I was just you know, watch Netflix for two hours, but you lazy bum like yours, mate. And obviously you look, you always want to tell the truth.
I never make up stuff because it just feels fake. It’s inauthentic.

So if you’re trying and later today, you’re about to run three miles, say, Hey, you know, I’m excited because later today I’m doing three miles, but I’m doing a new course. And it’s got a hill, you know, 45 degree angle, or maybe you’re not running today.

And last night, you did, hey, yesterday, I had an amazing run and a 10 mile bike and my legs are sore because I forgot to do this stretch. And then you get into the content into the meat, into the teaching. Like, what’s that thing that you’re talking about?

So with me, maybe it’s about I’d like to look at what happened yesterday, I like to look at what’s happening today. So for example, just this morning, I met up at the coffee shop with my good friend, Peter Hoppin Filters, who happens to be my business attorney. And we’re just chatting. So I could have led off, I could have said, Hey, I’m meeting with Peter in an hour.

And, you know, in case if you attended my last FREEDYM Fest, he was actually one of the speakers and he talked about blah, blah, blah. And here’s your learning lesson today. If you’re going to trademark you know, do a trademark search first and blah, you know, forget the Ozzy’s you know, what I’m so.

And then I could lead to, oh, by the way, speaking of FREEDYM fest, next FREEDYM fest is happening in six weeks. If you haven’t registered yet, there’s 20 tickets left, there’s five tickets left, you’ll get your ticket, click here. So that is the, you know, in a one minute nutshell, that’s kind of what my email looks like.

It’s not, I repeat, it’s not, hey, guys, I just got off the phone, my good friend, Liam, and he’s selling another product, and it’s, you know, $99 or so. You could get it for just 47 today.

And then, and this is the key to making a million bucks and then tomorrow, oh, my good friend, Johnny. He’s got a great product, it’s 197. But it’s only and selling the same schlock over and over and over again, and hammering your list.

That is very short term thinking. I never say I’m hammering my list. I’m entertaining them. I’m educating them. I’m raising them up. I’m lifting your spirits. I’m inspiring them. I’m helping them live a better life.

And that’s the purpose of your email, is you can sell. And people when you do email the right way, and you truly stop writing like a copywriter, you start communicating like a friend, people will like that, the vibe with it.

And you could say, hey, look, click here to get tickets to next FREEDYM fest. If you can’t make it that’s cool too. It’s no problem.

Like, I’m not gonna do this fake scarcity like if you come, come. If not, that’s all right. I’ll see you tomorrow on the email too. Regardless, I’m here for you.

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