3 Email Follow Up Strategies When The Lead Has Gone Cold
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A lot of people don’t respond to the first email whether they just didn’t see it or they’re too busy to respond at a time so it really helps to have even like a few emails sort of in the pipeline that you’re ready to send em so that you can catch these people at a later date when they may be whether they just catch them in the right time or they are finally in the right at the right budget or needs to want to respond to you and so that’s that’s the inspiration for these.
There’s always gonna be like subset of prospects in your list who just like they don’t respond at all even after like you send one or two emails to ask them. So it helps to have to like, what I do is I use you can use different types of email tools now they offer this but there’s example would be like streak or mix max and just a reminder for yourself.
So though like poorly looks like three months later or four months later and what it does it will bump this email back to the top of your inbox and that eight so you’re reminded to follow up with them or alternatively you can schedule an email to be sent from later.
My approach that I find best works for me connecting with people that you haven’t spoken to in few months is either like you just subscribe to updates in their industry or to updates with their company.So, for example let’s say that you’re prospecting, the marketing director of a startup right and maybe like they didn’t respond to your first emails in a few months past this and you’re tracking their company news and you see that they just raise your refund or like something change in an industry like they have a big maybe Google did something that affects their business.
So, you can use that as a as a reason to be connected saying that, “Hey I noticed that this happened in your company,”or “This happened in your industry and here’s,” and you connected it back to your services of your products like for example let’s say that you talk for some sort of marketing automation products or you offer mmm marketing consulting you say okay now that you raise amount of money or like or now in rapid growth phase.
Here’s how we can help better yourself and help you so always like I find that when the key takeaways is that it’s always helpful to have compelling reason to connect you’re not just saying, “Hey how’s it going,” you know a long time to talk there’s you it’s always good to have a reason to be connected based on the needs or recent development of some of the person you’re speaking with.