Selena Soo of Impacting Millions

Selena Soo

Creator of Impacting Millions

Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts and authors who want to reach millions with their message. She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena’s clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers.

Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way.

Article

How To Get Publicity That’ll Take You From A Small Business To Industry Leader

That’s often what I hear when discussing the power of a PR strategy with small business owners. They usually treat publicity as something they know is important to growing their business but also above their weight class.

Expert session

Tactic that has had the biggest impact on Selena’s success

Getting publicity that’ll take you from a small business to industry leader.

Result if you follow the steps in Selena’s session

Techniques to leverage your publicity so you can build brand credibility, maximize exposure, and build stronger customer relationships.

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

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Transcript

So, I want to talk about how to leverage publicity because sometimes people will say things like oh I was mentioned an article but nothing happened to my business or I did one podcast interview of my business didn’t totally blow up and so it’s kind of like if you’re doing a launch and you’re saying I sent one launch email and nothing happened you know there’s like a process to getting known being seen and it requires you know multiple actions.

 So when you get the publicity there’s a couple of things you want to do right away so one thing is you want to update your bio so in an ideal world your bio will have at least three media hits of places that you’ve been featured and you just pick the Windsor – the most well-known or relevant to your brand. So if you’re in  the business space maybe it’ll be you know Forbes Inc and business insider would be great you know media hits to have so that’s one thing and not only does it go on your website but when people introduce you for maybe another podcast or on stage they’re gonna use that credibility marker which boosts your brand another thing is to update your website with those media logos and especially where people are making decisions or taking some kind of action.

So you know you’ll see people when they are coming there webinars you know they may have a strip of media logos right by the often button or maybe it’s on the sales page or you know another key place on your website but make sure to have those logos there because no one’s going to know that you were featured in these places unless you tell them they may see it once but you have to make it friend Center and then another tip that I like to share is including the publicity you get in your email nurture sequence.

So that way you know when people are joining your list they’re so excited to learn about you they’re you know most interested in the beginning to discovering who you are what you’re about and so that’s a time to roll out the red carpet and share your key publicity pieces that showcase you as an expert and I like to think of publicity you know really as a form of content marketing it’s putting your content out there but it’s on this third party platform that gives you additional experts you know credibility and that way you’re kind of automating you know  your publicity by putting it in the nurture sequence so those are three ways and then I have two others to share if I’m just gonna pause for a moment.

 Well yeah like those feel like those necessary things that you need to be doing if you’re a business owner you’ve be adding them to your website updating your bio and just letting people know because this thing happened you know this feature on TV or article in newspaper maybe happened at one point in time and then it’s it’s news it disappears you almost turn it evergreen.

 Exactly yeah I loved that I loved how you said that yeah yeah is it just like the logos as well is there other things that we can do to share parts of it on your  website or in your bio itself like how should we be doing it is it is it just the logo yeah so you know it depends because you can certainly have like if you have certain interviews where you feel like you know people really will fall in love with you and they hear it then it may make sense to include a page on your website that has links to those but some people just prefer to include the article title or the podcast title and people can Google it because like let’s say you know it’s 2018 or 2019 and a lo t of your media is from 2010 if people click and it’s all from 2010 it’s not gonna feel as relevant so in some cases you may not want to include a direct link it really depends mmm that’s good cuz in the logo really is timeless isn’t it there’s no specific date stamp on that exactly yeah and then another thing that I like to encourage people to do is to use their  publicity with their launches so you know with my own launches I’ll typically do a webinar but we all know you know if you’ve done a webinar before that not everyone on our list will register for the webinar and even if they do they’re  not necessarily going to show up and so you want other forms of content that people can consume to feel like they really know you right so some people do a three-part video series.

You know I’m  going to be doing that for the first time ever but one of the easier things to do is go on some podcast and you know with these podcasts typically you’ve got you know 30 minutes remaining even an hour to talk about your expertise your success stories you know share your tips and things like that and what I did for one of launches this is a launcher program hood get known get clients which is a six-month program.

As I said to people  you know I know it’s a big decision to decide whether to enroll in this six month experience with me you know you may or may not have checked out the webinar so what I want to do is share  two interviews in depth interviews I did that where I really go in depth about X Y Z topic and people watch that and I had people say to me you know between the webinar and the interviews I felt like I really got to know you and that made me feel more confident to jump into this program with you and so you know and also when you’re having a launch when people see that you’re getting publicity that there’s buzz that there’s people interviewing you it creates a lot more excitement about around your brand which can help with sales.

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