Creator of Impacting Millions
Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts
Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way.
How To Get Publicity That’ll Take You From A Small Business To Industry Leader
Tactic that has had the biggest impact on Selena’s success
Getting publicity that’ll take you from a small business to industry leader.
Result if you follow the steps in Selena’s session
Techniques to leverage your publicity so you can build brand credibility, maximize exposure, and build stronger customer relationships.
Full session with video, notes, audio and discussion inside EHQ Club. Learn more
Expert session snapshot
So, I want to talk about how to leverage publicity because sometimes people will say things like oh I was mentioned an article but nothing happened to my business or I did one podcast interview of my business didn’t totally blow up and so it’s kind of like if you’re doing a launch and you’re saying I sent one launch email and nothing happened you know there’s like a process to getting known being seen and it requires you know multiple actions.
So when you get the publicity there’s a couple of things you want to do right away so one thing
So you know you’ll see people when they are coming there webinars you know they may have a strip of media logos right by the often button or maybe it’s on the sales page or you know another key place on your website but make sure to have those logos there because no one’s going to know that you were featured in these places unless you tell them they may see it once but you have to make it friend Center and then another tip that I like to share is including the publicity you get in your email nurture sequence.
So that way you know when people are joining your list they’re so excited to learn about you they’re you know most interested in the beginning to discovering who you are what you’re about and so that’s a time to roll out the red carpet and share
Well yeah like those feel like those necessary things that you need to be doing if you’re a business owner you’ve
Exactly yeah I loved that I loved how you said that yeah yeah is it just like the logos as well is there other things that we can do to share parts of it on your website or in your bio itself like how should we be doing it is it is it just the logo yeah so you know it depends because you can certainly have like if you have certain interviews where you feel like you know people really will fall in love with you and they hear it then it may make sense to include a page on your website that has links to those but some people just prefer to include the article title or the podcast title and people can Google it because like let’s say you know it’s 2018 or 2019 and a lo t of your media is from 2010 if people click and it’s all from 2010 it’s not gonna feel as relevant so in some cases you may not want to include a direct link it really depends mmm that’s good cuz in the logo really is timeless isn’t it there’s no specific date stamp on that exactly yeah and then another thing that I like to encourage people to do is to use their publicity with their launches so you know with my own launches I’ll typically do a webinar but we all know you know if you’ve done a webinar before that not everyone on our list will register for the webinar and even if they do they’re not necessarily going to show up and so you want other forms of content that people can consume to feel like they really know you right so some people do a three-part video series.
You know I’m going to be doing that for the first time ever but one of the easier things to do is go on some podcast and you know with these podcasts typically you’ve got you know 30 minutes remaining even an hour to talk about your expertise your success stories you know share your tips and things like that and what I did for one of
As I said to people you know I know it’s a big decision to decide whether to enroll in this six month experience with me you know you may or may not have checked out the webinar so what I want to do is share two interviews