Turning Your Brand Into A Business On Instagram
It’s a really great question, and unfortunately there isn’t one straightforward answer. When I think about my own story and how I launched @Askamillionaire it’s incredible how much content had an effect…
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You know, that’s a great question. It’s completely different than traditional business, because this is almost like marketing. You put out information with the hopes that it’s going to attract, and it’s going to engage.
I’m old school kind of business. I’m using, I like to be able to call somebody and take control of the conversation and move a prospect to sale you know, through the process.
With Instagram, you put out the content, you promote an item if you want to promote a product, you promote a service, whatever it might be, and then you gotta sit back and wait. It’s a completely different process and it has taught me that the number one determining factor of success on Instagram is content.
It’s got to be relatable, consistent, and the frequency has got to be there or the audience isn’t going to be attracted.
So it has forced me as somebody who wasn’t as focused on content in the past as far as a priority to make that the number one priority that you’ve got to give great content, or you’re not going to build the following.