Founder of Liquor.com
Steve is a 25+ year entrepreneur, Steve is the Chairman & Founder of Liquor.com, online pioneer who launched on CompuServe’s Electronic Mall in 1993, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do, creator of The New Media Summit, host of the #1 rated radio show/podcast Reinvention Radio, international keynote speaker, and an in-demand media guest who has appeared on CNN, The Huffington Post, the cover of Foundr Magazine and countless other media outlets.
List Building With Co-Registration Marketing Partnerships
Tactic that has had the biggest impact on Steve’s success
Using list building with co-registration marketing partnerships.
Result if you follow the steps in Steve’s session
Email list growth by working with partners within your industry who are willing do a joint offer and co-register with you.
Full session with video, notes, audio and discussion inside EHQ Club. Learn more
Expert session snapshot
This strategy is probably, the arguably the single best strategy that we’re using now in terms of bringing new people on to the database and what’s really interesting about this strategy is that we’re doing something that I just don’t see a whole lot of other people doing and I’ll share with you what we’re doing with that but basically
Now most of us don’t think outside of our own sort of segment of the market and anyone who is in that segment of the market we typically see as a competitor and rightly so I mean you know there are people we’re not the only people to talk about mixology and cocktail culture but you know the same token the other sites are doing some pretty interesting things.
Why wouldn’t we you know work with them I mean it’s that whole coopetition concept right I mean it’s that rising tide lifts all boats you know whatever I mean you come up with all the metaphors you want but what’s really interesting is that there are people that are here that are your potential partners that are here that are here that are here and so think about the I mean let’s just take for instance um I don’t know I just throw something random out like a massage practitioner.
So on the surface you know what am I going to partner with other massage practitioners and try to get us maybe to do something together and you know pool our efforts and then you know all of us will benefit that’s possible but what about the massage table companies right what about the candle companies what about the oil companies right what about you know the the diet you know type companies right what about the acupuncturist who do other things that you don’t do right and etc except and these are all people are in your vertical who really are allies.
That if you pulled your efforts you could come up with some pretty amazing things to do so let me share with you and actually it’s funny but I was thinking about you know what I wanted to talk about today and I even forgot that the team was doing this so let me let me just bring this up for you and hopefully this will work the way that’s supposed to work but I hope at this point you’re seeing an ad there that says win the bottle yeah okay great.
So here’s what’s really interesting about this concept it’s about winning a bottle of Pappy Van Winkle right which is a very rare if you’re if you’re a bourbon person it’s a very rare bourbon now it’s available but most people won’t spend that type of money on a bottle of bourbon they just want because it’s very expensive and then when you look at what we’re doing here is basically this is what we call quite simply the giveaway right it’s a KO reg opportunity. A co-registration opportunity for us and for our partners and so what we do is we find others to partner with in this case as you see at the bottom here it’s cb2 it’s you know bourbon mag and it’s Castor’s which is a store and this is
So you get a bottle of Pappy Van Winkle you get a set of four you know drinking glasses you get a copy of a book and you get a dolce vita you know bar card courtesy of CVG right so we cooled all of these things together that are related but not you know competition directly right so they’re not direct competition to us but at the end of the day what’s happening is cb2 will mail to their list about it you know burden mega rail to their list about it casters to their slicker calm to ours and then
I’ll bring it up as I stop sharing the screen here in a second but basically what happens is when it says take me
So this is where it gets to be a lot of fun I will let me just bring this out and Oh first we feast that’s the name of it I can actually read it now so let me bring this up and what I’m going to show you here is what happens after you click on it which is
So this is the this is the gold right here so by clicking enter I agree to the terms and conditions well what are the terms of condition so if you want to read it have at it but this is the kicker and to receive communications from the Bourbon review casters cb2 first we feast and liquor calm so it’s what’s called a
So just that’s oh that’s one example but it’s one of the most powerful and it’s one thing easiest things for you to do and just think about who is in your vertical and who you could partner with and this is the kind of thing you could do really easy.