Summer Felix of The Draw Shop

 Summer Felix

Co-Founder of The Draw Shop

Summer Felix’s company has worked with some of the top industry leaders in the world. From Google, Twitter, Bloomberg and Summer knows how to make messages impossible to misunderstand. They excel at taking your story and keeping audiences so engaged that they can’t stop watching and are inspired to take your desired call to action. Summer understands the science of how the brain works to retain knowledge and to get inspired by it.

Article

Engage Like Never Before With Interactive Video

I’m a co-founder of the Josh app, and I’ve always been interested in how messages are conveyed and received.

Expert session

Tactic that has had the biggest impact on Summer’s success

Engaging with interactive video.

 

Result if you follow the steps in Summer’s session

Engaged leads and customers from using interactive video in your funnels.

Full session with video, notes, audio and discussion inside EHQ Club. Learn more

Expert session snapshot

Transcript

The really cool thing about this video is that a lot of videos have a call-to-action at the very end with interactive videos there’s a call to action I mean through every so many seconds because you’re asking a question and you’re prompting that person to click on the answer once they click on that answer and leads into another part of the video to another question or it plays out what that answer was depending on what type of videos so with Legion they’re entering in their information through the video so are you are you male or female I am female are you the ages of and  you know.

Click your age group are you interested in a blanket today tomorrow or yesterday today what’s your favorite color you know things like that and and what it does is it’s that’s what we mean by meaningful engagement because when a person is interacting with the video like that they feel more empowered to do what the end result is going to be because it’s not just somebody selling them something and saying hey often no we’re gonna get a sales guy on the phone talking to you and we’re gonna try to sell you on something it’s more like oh I’m actually putting in the specific things that I want answers to and they get to know more about me.

All right yeah they’re going through some kind of survey a quiz or you’re able to segment them to make sure that the information or value you give them is more relevant to their situation okay very cool so just in terms of how does this work I text side of things is it literally like video and then there’s buttons underneath that they get automatically like you know multiple-choice and then that whatever they choose takes them to another page with the next video.

So on the tech side we have our custom proprietary aigis composer and we either at the draw shop we either make the content either produce the content for you or we have  clients come to us that  already have existing content because not everybody’s going to want whiteboard animation for up throughout their whole video some people will want you know talking heads or it might be interview style or might be me talking to you and saying hey click one of those buttons below you know – and let me know a little bit more yourself so but what happens is then the composer is the we upload the content and then it’s kind of like a mind map.

So it’s you know if somebody clicks here it then goes to this content if somebody clicks see it then goes to that content and what’s happening throughout the whole entire process is we’re recording what that user is doing throughout the whole videos so we got you know it will say hey well this person clicked B but then they hit the back button and then hit a so every single thing that they’re doing we’re recording and you just get to sorta see you know how are these people engaging with our videos how long are they staying on there and if it isn’t choose-your-own-adventure you know you can see well they you know.

So many people click to be in C before they finally got the correct answer a so it’s just really interesting you to learn about your audience you might also learn well they’re not engaging at all so obviously we need to do something different.

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