Growing Your LinkedIn Network Strategically
When I was selling office furniture I’d use LinkedIn to find how who was putting up a new building in my area. That’s one of the ways I’d figure who might be in need of a new supplier.
Tactic that has had the biggest impact on Wayne’s success
Result if you follow the steps in Wayne’s session
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Expert session snapshot
Yeah, absolutely. I think, you know, talking about creepy, I think, experiencing and doing this technique. And in the past myself, I found that when I approached these, these people, these prospects that I knew about them, I knew what their pain points were, what their business was about what they were looking for, and how I could possibly help them.
I could go and be really personal to them and, and they would be actually impressed by the fact that I done that research. I could be personal with them and I would stand out from all the other people who are approaching these people, if they, in some cases were influences.
That’s right Liam. And you just mentioned one of the points I was going to mention, the profile has information on it, that allows you to say to yourself, what’s my strategy for this person? Right? What do I have, based on what I’ve learned about what they’re doing, what their pain points are, and what their issues are? What, how do I have that solution? Right?
And so you already know because they given you all this interesting information on their profile. So start with looking at the list, strategizing, we want to talk to putting together a strategy what you’re going to talk to them about, I liked, like I said, printer profiles. Another list I want you to get a hold of is the speakers. Okay, the speakers. And I am one right, but I’m also an attendee.
Many times the speakers want to meet you. And they have a little bit of a rock star status. They might be the head of the association. They might be one they’re definitely the thought leaders of whatever association there’s no question. They don’t invite you to speak unless you’re going to break it. Right. So but they like to connect too.
And so I would say, before the event, connect with the speakers, right? I would definitely commit. And what I would say is, I noticed you’re going to be speaking at this association about, I’m really excited for your topic, I’m going to be in the front row. Let’s connect on LinkedIn so we can get our relationship started. That’s how I write the message.