Unfortunately, there’s a lot of bad advice on how to attract high-paying clients as a mindset coach. However, my guiding principle has always been to follow the example of people who have succeeded before me.
Here are ten actionable strategies (with actual examples) that other mindset coaches have used to attract high-paying coaching clients.
Table of Contents
1. Host Virtual Workshops and Webinars
Virtual workshops and webinars (when leveraged correctly) can be one of the most valuable tools in your marketing toolbox.
The reason is that webinars, virtual workshops, and other online trainings give you the opportunity to demonstrate your knowledge and expertise. Here’s the thing: people are skeptical – they want to know if you’re legitimately who you say you are.
A virtual workshop gives attendees an inside look at your process.
They get a “feel” for what it would be like to work with you and how you can help them. This creates trust and credibility, making leads more likely to sign up for your program, high-ticket sales funnel, or any other offer you may have.
Webinars and virtual workshops are effective ways to attract high-paying clients and can be described as virtual classrooms.
Josh Turner
Josh Turner is the ex-founder of LinkedSelling and has also spoken at our virtual events.
Josh is a huge advocate of webinars and virtual workshops and has used them (to great effect) to generate leads and sales.
Some of his webinars generate thousands of leads monthly. The image below shares his thoughts on one of the Entrepreneurs HQ virtual workshops.
The main takeaway from Josh’s example is to use virtual trainings in your client acquisition process. They work beautifully to share value and foster trust with your prospects.
Moreover, you can then funnel those leads toward a more complete program.
Virtual workshops are an excellent choice to create a solid foundation for a successful business. And Josh is a perfect example of how these online events can provide opportunities for growth.
2. Host a Virtual Summit
One of the most impactful strategies for garnering high-paying coaching clients is to host a virtual summit.
A virtual summit is an online event that attracts speakers, thought leaders, and industry experts within a particular field. It brings together the who’s who of a profession and houses them under one virtual roof.
These experts discuss relevant topics within their respective industries, sharing their valuable thoughts and insights with attendees.
Sara Artemisia
As a plant spirit wisdom teacher and coach, Sara is a perfect example of using virtual summits effectively.
She used Entrepreneurs HQ’s Virtual Summit Academy to fill her roster with new clients.
She brought in thousands of new subscribers, made thousands of dollars, and has made a significant impact on the lives of her clients using virtual summits.
Sara’s example proves that virtual summits are an effective strategy for growing your coaching business quickly.
This point has a caveat, however. The success or failure of your summit will largely depend on the strategy you use. In short, you have to have a proven template, a system that others have used to make their summits successful.
At Entrepreneurs HQ, we specialize in proven blueprints for creating virtual summits that actually generate more leads, clients, and revenue.
3. Content Creation
Whether it’s blogs, YouTube videos, or Instagram/TikTok reels, content creation is your secret marketing weapon.
Content creation is an essential aspect of any coaching practice because of its multifaceted utility. For example, it serves as a lead-generating, lead-nurturing, and brand awareness-building system. And the best part? Your content works for you 24 hours a day, 365 days a year.
Of course, that’s not to say you only need to upload once or twice to bring in high-ticket clients. The magic happens when you’re consistent with your posting schedule.
Derick Grant
Derick Grant is a mindset and high-performance coach and former professional athlete.
He also understands the importance of staying on top of his content creation schedule. His YouTube channel is filled with podcasts, motivational stories, and even day-in-the-life videos to help people make mindset shifts and develop a positive outlook on life.
Derick continues to add to his large content library every week. His content is a key pillar of his marketing strategy.
The key takeaway from Derick’s example is to embrace content creation. Choose a platform that works for you and begin posting regularly.
It doesn’t need to be every day.
Once or twice a week is sufficient to gain favor with the YouTube algorithm, provided you stay committed to that schedule for long enough.
4. Use Social Media
Whether it’s LinkedIn, Facebook, or Instagram, incorporating social media into your client acquisition process can be a game changer.
The good thing about social media is that it allows you to “promote” without actually promoting. Every post you publish on social media serves as a brand touchpoint for your business.
Lara Young
A great example of this concept is Lara Young.
She’s a trainer and mindset coach who uses social media to connect with people and promote her academy. Take a look at her Facebook banner below, for example.
Successful mindset coach Lara Young showcases her academy on her Facebook banner.
The copy explains who she is and who she serves and displays her credentials for authority and credibility. Lara applies this banner on her other social media handles as well. It communicates her value proposition on her behalf.
And that’s just one aspect of social media marketing. Here are a few other suggestions you may want to consider:
- Go live. Whether it’s Facebook, Instagram, YouTube, and so on, going live on social media has many benefits. It increases your reach, boosts engagement, builds a connection, and, best of all, doesn’t cost you a dime.
- Consistency in your message. Many people only think of consistency as it relates to a posting schedule on social media. As important as that is, it’s not the only aspect of consistency to think about. Consistency in your message is also crucial. If you, as a mindset coach, represent high performance and hustle culture, your ideal market isn’t going to want to hear about Himalayan salts and healing crystals from you – and vice versa.
5. Host a Podcast
Consider podcasting if you’re not a fan of using social media to promote your coaching services.
It’s one of the most popular methods of communication today. But more than that, it’s also an effective medium for creating awareness and engagement and landing high-ticket clients. Whether you’re a guest on one or starting your own, podcasts can be invaluable for generating leads.
Michael Neill
Michael Neill is a world-renowned mindset and transformation coach who has authored six best-selling books.
And guess what? He has a podcast.
Caffeine For The Soul has hundreds of episodes about personal growth, wealth, purpose, goals, and more.
So, what’s the key takeaway from Michael’s example?
Podcasting can be the ideal medium for informing, entertaining, and educating your audience while also gaining a few new clients.
However, a caveat with podcasting is that it takes time and commitment to build.
While you can gain a few clients relatively quickly, you’ll likely have to invest considerable time before it begins gaining traction and bringing in consistent mindset coaching clients.
6. Paint the Before-and-After Picture
Your mindset coaching practice is all about taking clients from where they are and guiding them to where they want to be.
They may struggle with emotional blocks, self-limiting beliefs, career development, or achieving personal goals. Whatever the case, you have to bridge the gap between where they are and where they want to be. This is what it means to paint the before-and-after picture for them.
Your marketing touchpoints (website, social media, email list) should all focus on your client’s pain points (the before state) and detail how your coaching services can lead them to their desired outcomes (the after state).
And this is critical because one of the core coaching skills is to lead with empathy.
Compassion is the leading approach to mindset coaching. This style of coaching requires a positive mindset focused on long-term success.
Gabriela Embon
Gabriela is a life, performance, and mindset coach who does this well.
Her about page details her struggles in an unfulfilling career and how she wanted more for her life. She then goes on to say how her commitment to coaching gave her the hope to follow her heart and to do work she loved.
Gabriela is a great example of meeting prospects where they are by demonstrating you know their struggles. The before-and-after state method creates understanding and then shows what’s possible.
So, whether you’re writing a blog, recording a video, or sending out a newsletter, you have to use these touchpoints as opportunities to create connections on a personal level.
Effective coaches tap into their prospects’ mental blocks to help them achieve a growth mindset toward their ideal future.
7. Try Public Speaking
Few things are more authority-inducing than a well-designed and perfectly delivered speech.
There is a concept known as the stage effect. Professional speaker Eric Edmeades describes it as the “unfair advantage that public speaking provides for career advancement and client acquisition.”
If you can add speaking as a skill to your mindset coaching, you’ll catapult yourself past the competition.
Speaking engagements are similar to formal training but in a group setting. Many experienced coaches use speaking to reach their business and professional goals. And it’s easy to see why. Speaking can be incredibly powerful for building authority, attracting clients, and creating a successful coaching business.
Rob Dial
Rob Dial is a personal development coach and mindset mentor.
He is a figurehead in his industry, and one of the main attributes of his success is his confidence in sharing his knowledge with others on stage. He believes in the capacity of the human mind to set and achieve realistic goals.
His mindset tools (and unique approach to coaching) include advanced techniques for eliminating negative self-talk and forming the healthy habit of positive performance.
The good news for you? You don’t need to speak in front of thousands at a TedTalk to get coaching clients.
Speaking at conferences, business functions, self-help seminars, and other events that your ideal clientele frequents can yield big results. Make a list of event organizers you can contact, and reach out to your network to see if you know anyone who is connected to any speaking opportunities.
This strategy is especially effective if you prefer not to use social media to get coaching clients.
8. Share Your Story
The harsh truth is that you’re not the only mindset coach out there.
There are many others who are vying for your piece of the market. With that being the case, you may wonder how you can stand out. Simple. Tell your story. The only thing no one can compete against is your story.
A relatable story builds bridges between people, connecting them together.
This applies to personal relationships as well as business. Clients want to know the person behind the brand.
Sharing your story is how you “humanize” your business and create trust with your prospects.
Jess Dukes
Jess is an online fitness coach who helps women with their mindset to get in shape.
She does a beautiful job of sharing her story. Her About page illustrates the struggles she went through on her fitness journey, establishing relatability and trust with her audience.
She even has numerous before-and-after images that show the transformation.
Jess is the perfect example of how sharing your story can make your brand more personable.
And the result is a business that feels more human. And that’s the key. People don’t want to do business with cold, lifeless corporations. They want to invest in relatable brands that “speak their language,” understand their pains, and instill positive beliefs that foster individual growth.
And you can do this by simply sharing your story.
9. Empower Your Potential Clients
As a mindset coach (or any coach, for that matter), clients come to you because they need expert guidance to break through their glass ceilings.
For this reason, you want to empower your prospects at every brand touch point – especially the first one. And what’s the first point of contact most people make with a brand? The website.
As a result, your website (as well as your entire online presence) should be geared toward empowering your clients.
Use uplifting language, engaging colors, and clear images to inspire trust and give a sense of empowerment.
This concept is called anchoring, and it’s rooted in psychology.
Catherine Farquharson
Catherine Farquharson is a transformation and mindset coach who does this well.
She uses resolution images to communicate professionalism (which fosters trust), potent language to create a connection (people buy on emotion), and empowers her readers by making them the “Hero” in her website copy (which gives people a sense of control).
These are subtle but powerful psychological triggers that make readers feel like they are in the driver’s seat.
The takeaway from Catherine is to think of ways to empower your market.
It’s easy to forget that your accolades, achievements, and accomplishments as a mindset coach (while important) take a backseat when it comes to those you serve.
Use your website and every other brand touchpoint to empower your audience and make them feel that change is possible.
10. Niche Down Within Your Specialty
Mindset coaching is a coaching specialization in and of itself.
However, you can differentiate yourself even more by taking things a step further. Imagine you were a mindset coach who specializes in coaching athletes, single moms, or new entrepreneurs. You can fill in the blank with whatever target market you want.
But the idea is to add a niche to your coaching specialization to help you stand out even more. This kind of hyper-specialization can create even more demand for your coaching services.
Jessie Scheon
Jessie is a mindset coach who has used this principle very effectively.
She helps “changemakers” and “spiritual warriors” improve their mindsets so they can have more fulfilling lives. So, a good question to ask is, “What niches can you focus on within your mindset coaching business?
Jessie has dialed in her coaching specialty as well as her target market. Together, these attributes separate her brand in the marketplace, making her stand out and connect with her ideal prospects in a more meaningful way.
You can apply this same concept by fine-tuning the market you want to serve as a mindset coach.
Key Takeaways
Gaining high-paying clients as a mindset coach is a matter of honing in on a few simple marketing details.
When you sort these nuances out, your business and mindset coaching journey can flourish much quicker than you think.
At Entrepreneurs HQ, we have been helping coaches just like you for nearly ten years. We’ve developed proven strategies that can help you attract high-paying clients quickly.
So, if you’re ready to take your business to the next level, watch our free training on how to get coaching clients.