Let’s get one thing straight.
Creating digital products and selling them on an online marketplace isn’t “just a side hustle” or passive income for coaches. They’re leverage. They’re how you turn authority into income that doesn’t require another Zoom call or any physical products.
Most importantly, successful digital products open doors to speaking gigs, partnerships, and high-ticket offers because they prove you can deliver at scale. If you want to create and sell digital products, you’re building assets that keep working for you.
This guide breaks down the 21 most profitable digital products built for established coaches and service providers. Not passive income fantasies, but actual, real digital goods that support your business model and boost your visibility.
Most In Demand Digital Products (Quick Overview)
From quick-win lead magnets to six-figure certification programs, here are the 21 most profitable digital products for coaches and consultants.
- Best for scaling your teaching: Online courses
- Best for building authority fast: Ebooks and guides
- Best for teaching your process: Templates and toolkits
- Best for building visibility: Workshops and masterclasses
- Best for predictable monthly income: Membership programs
- Best for hands-on learners: Workbooks and planners
- Best for building a loyal audience: Audio programs and podcasts
- Best for training others in your method: Certification programs
- Best for business-focused clients: Business toolkits and resources
- Best for automating lead nurturing: Email courses and sequences
- Best for visual or process-driven teaching: Video tutorials and lessons
- Best for repurposing live content: Webinar replays
- Best for marketing and branding coaches: Social media content bundles
- Best for growing your email list: Assessments and lead magnets
- Best for quick, low-barrier entry points: Checklists and cheat sheets
- Best for sales and messaging coaches: Scripts and swipe files
- Best for building community and urgency: Challenge and sprint programs
- Best for showcasing your methodology: Signature framework PDFs
- Best for testing new content ideas: Mini-courses and crash courses
- Best for adding value to memberships: Resource libraries
- Best for group coaching at scale: Group coaching portals
What Are the Most Profitable Digital Products to Sell Online?
The most profitable digital products to sell share three things in common:
- They establish you as the go-to expert (a $497 course on The Client Attraction Framework does more for your authority than a hundred Instagram posts).
- They build trust before a sales conversation happens.
- They feed your higher-ticket offers like a $5,000 coaching package or a corporate workshop.
Let’s get into the types of digital products worth your time and how they fit into the bigger picture.
What digital products sell the most?
Here’s a quick lay of the digital product types that consistently perform well for coaches and consultants:
- Online courses: A 4-6 module signature framework like The 90-Day Launch Method, priced at $297-$2,000.
- Ebooks and guides: A 20-40 page PDF solving one problem your client is already Googling, priced at $17-$97.
- Digital templates and toolkits: Done-for-you Notion dashboards, Canva proposal templates, or onboarding decks, priced at $27-$197.
- Workshops and masterclasses: A 60-90 minute live deep-dive on offer positioning or sales calls, repurposed as an evergreen $47-$197 product.
- Membership programs: A $27-$97/month subscription with a resource library, group calls, and community around one outcome like consistent content creation.
- Workbooks and digital planners: Fillable PDFs for quarterly planning or content batching, priced at $17-$67.
- Audio programs and podcasts: A 5-10 episode course like The Visibility Strategy for Introverted Coaches, consumable during commutes.
- Certification programs: A 4-12 week methodology program priced at $997-$5,000 for coaches and consultants.
What is the most selling digital product?
Online courses are highly scalable digital assets that combine education, transformation, and scalability. You can take your profitable digital product idea, turn it into modules and digital files that learners can download.
Here’s what the digital product market looks like if you plan to start selling digital products:
- Creator revenue: Online courses are the top revenue-driving digital product among six-figure creators, ranking above all other digital product types (Kajabi, 2024).
- Market size: Global online education market revenue is projected to reach $203.81 billion in 2025, growing to $279.30 billion by 2029 (Statista, 2025).
- Market growth: The global e-learning market is projected to reach $1 trillion by 2032, up from $399 billion in 2022 (Global Market Insights, 2024).
- Corporate demand: 90% of companies now offer online training, with businesses using e-learning reporting 42% higher revenue per employee (IBM, 2024).
- Student preference: 73% of students prefer online learning over in-person classes (Strata, 2024).
- US market dominance: The US online education market alone is projected to reach $99.84 billion in 2025, growing at 9.64% annually through 2029 (Statista, 2025).
- Future learner volume: The number of online education users is expected to reach 1.1 billion by 2029 (Statista, 2025).
What Are Digital Products?
Digital products are intangible assets created once and delivered electronically to customers.
- A $47 PDF guide on How to Sign Your First Coaching Client
- A $297 self-paced course on The 90-Day Business Launch Framework
- A $17 Notion client onboarding template
These are all digital products you can create that require zero inventory, shipping, or fulfillment costs.
For coaches and consultants, digital products are leverage. A single $197 course on The Content Strategy for Service Providers can reach 500 people while you’re in back-to-back client calls, building authority and revenue at the same time.
Why sell digital products?
Selling digital products supports your coaching business; it doesn’t replace it. Here’s how each benefit maps to a real outcome in your business:
- Build authority: A $97 ebook on The Pricing Framework for Six-Figure Coaches positions you as the go-to expert, opening doors to podcast guest spots, speaking invitations, and brand partnerships.
- Generate leads: A $17 printable Weekly Content Planner for Coaches attracts cold audiences on Etsy or Instagram and warms them up for your $3,000 one-on-one coaching package.
- Leverage your time: Record your signature framework once as a $497 course, and sell it to 200 students a year without adding a single extra hour to your calendar.
- Create proof: Hitting 300 students in your Client Attraction Masterclass shows prospective coaching clients that your methods work at scale, faster than any testimonial screenshot ever could.
- Increase visibility: A well-positioned $27 toolkit gets shared in Facebook groups, recommended on podcasts, and pinned on Pinterest, putting your name in front of audiences you haven’t tapped yet.
- Support your services: A $197 self-paced course on Offer Positioning for Consultants becomes the natural entry point that feeds warm, pre-sold leads straight into your $5,000 coaching program.
Top 21 Most Profitable Digital Products You Can Create Today for Free
The best digital products to sell are the ones that solve a specific, urgent problem your audience is already paying to fix and position you as the obvious next step for anyone who wants to go deeper.
Here are 21 of the best-selling digital products for coaches and consultants, matched to where you are in your business and the offers you’re already selling.
1. Online courses (Most popular digital product of all time)
Best for: Coaches who want to scale their teaching, attract ideal clients, and create an online course that supports their high-ticket offers.
An online course is your signature framework packaged into a structured, step-by-step learning experience. It’s how you teach your method once and sell it repeatedly, building authority while generating revenue.
It attracts students who want to learn from you and warms up buyers for your premium coaching packages.
Examples:
- Magic Pill Offer Course: Learn how to create irresistible coaching offers in just 90 minutes. Online course ideas like this give clients a quick win with the bonus of checklists, blueprints, and private coaching sessions.
- B-School: Marie Forleo trains creatives and entrepreneurs who’re just starting out. Her course also includes resources and mentorship to provide value.
2. eBooks and guides
Best for: Coaches who want to establish authority, generate leads, or offer a quick-win product that leads into higher-ticket services.
An eBook is a short, focused resource that solves one specific problem for your audience. It’s faster to create than a course, easier to consume than a webinar, and perfect for lead generation or low-cost offers.
Examples:
- The Power of Life Coaching: Carole Ann Rice guides clients looking for a life coach when they make their decision. As a life coach herself, it’s a smart move that positions her as the best choice and directly increases her life coach earnings.
- ALTIS free e-book downloadables: If you’re in the niche of sports performance, explore these books that dive into topics like the ten most common mistakes in youth athlete development and the movement framework.
3. Templates and toolkits
Best for: Coaches who teach systems, frameworks, or processes that can be templated, like business planning, content strategies, or client onboarding.
Templates and toolkits are plug-and-play resources that help your audience implement your process immediately. They’re high-value because they save time and reduce decision fatigue.
These digital products work especially well when paired with coaching or courses, since they’re done-for-you products that reflect your teaching.
Examples:
- Coaching log templates: These 12 coaching log templates help you keep a record of all your recording sessions, no matter your niche or format. When you create your own templates to sell, make sure you cover a wide range of categories to attract many potential leads.
- Brand strategy templates: These 16 downloadable brand strategy templates show you how to deliver digital products. If you don’t want to fuss about the platform to sell your products, you can just house your templates on Google Drive for them to download after purchase.
4. Virtual workshops and masterclasses
Best for: Coaches who want to test new offers, build visibility, or create interactive experiences that lead to sales conversations.
A virtual workshop or masterclass is a live or recorded session where you teach a specific skill or concept in depth. It positions you as a thought leader and gives you content you can repurpose into courses, posts, or clips.
Examples:
- Virtual Summit Masterclass: I created this workshop to show other coaches how I achieved my results. $50,000 with my first event, all without a big following or network backing me up.
- Virtual Workshop Masterclass: I designed this to help coaches quickly attract high-paying clients through the very virtual workshop success formula that worked for me.
5. Membership programs
Best for: Coaches who want recurring revenue, deeper client relationships, and a platform to test new content and offers.
A membership program gives subscribers ongoing access to content, community, and accountability in exchange for a recurring fee.
They create long-term relationships with your audience and provide consistent value that keeps them engaged. It’s the closest thing to predictable revenue in a coaching business.
Examples:
- EHQ Club: Join hundreds of entrepreneurs and gain access to over 400 expert interviews, courses on offer creation, lead generation, and sales, and coaching sessions.
- Inner Circle: This is Tony Robbins’ private community with access to the Breakthrough collection and live monthly trainings.
6. Workbooks and planners
Best for: Coaches who teach goal-setting, planning, or skill-building and want to give clients a tangible tool to implement their advice.
Workbooks and planners are one of the most in-demand digital products out there. These digital products are perfect for pairing with courses, workshops, or one-on-one coaching because they extend the value you deliver.
Examples:
- Digital Product Workbook: Jamie Lee offers a workbook to walk you through the basics of creating your own digital product. She has her own landing page that collects email information and payment details.
- Digital Product Creation Workbook: Amma Rose provides a simple Digital Seller’s guide. She includes pictures of the contents of the workbook to attract interest.
7. Audio programs and podcasts
Best for: Coaches who want to build a loyal audience, generate leads, or repurpose content across multiple platforms.
Audio programs and podcasts let your audience learn from you while they commute, work out, or multitask. They position you as an authority because it gives listeners consistent access to your voice, your ideas, and your expertise.
Most are free to listen, but you can definitely put exclusive episodes behind a paywall when you’ve built an audience.
Examples:
- Mel Robbins podcast: She interviews expert guests on topics like happiness, confidence, and relationships. While her episodes are free to watch, she builds an audience who’d be interested in working with her.
- The Mindset Mentor podcast: Rob Dial offers short, actionable daily episodes designed to help listeners improve focus, motivation, and productivity. He leverages his following to seal sponsorships.
8. Certification programs
Best for: Coaches with proven frameworks who want to train others to deliver their method and expand their reach through certified practitioners.
A certification program trains students to deliver your framework or methodology and credentials them upon completion. It’s a high-ticket offer that also creates affiliates who promote your work.
Examples:
- Jay Shetty Certification School: Following his signature framework, he trains aspiring life coaches to launch a purpose-driven career. With more Jay Shetty-certified coaches graduating, his becoming recognized as a global force in coaching education.
- Marshall Goldsmith Stakeholder Centered Coaching: When it comes to world-class executive coaching, Marshall is a household name. He shares his repeatable coaching systems for anyone who wants to coach leaders and executives.
9. Business toolkits and resources
Best for: Coaches who work with entrepreneurs, consultants, or small business owners and want to offer a comprehensive solution.
Business toolkits bundle templates, checklists, and guides into one high-value package. They’re perfect for entrepreneurs and small business owners who need systems but don’t have time to build them from scratch.
Examples:
- 3-Step Blueprint to Become a Highly-Paid Coach: This proven toolkit walks coaches and consultants through the three steps that will build their online business. It’s helped hundreds to sell with confidence in front of the right audience with an irresistible offer.
- Harvard Business Review Project Management Handbook Toolkit: This bundle offers an ebook, templates, and exercises related to project management. Since it’s hosted by the HBR storefront, you can also add more products to your cart and purchase them together,
10. Email courses and sequences
Best for: Coaches who want to automate lead nurturing, test content ideas, or warm up cold audiences before pitching high-ticket offers.
An email course is a multi-part learning experience delivered directly to subscribers’ inboxes. It automates relationship-building and moves subscribers from awareness to action over time.
Examples:
- EntryLevel Free Email Course: This five-day email course teaches tech skills for data analysts, project managers, and growth marketers. Their bite-sized lessons arrive in your inbox once you sign up.
- Design Lab Figma 101: For seven days, Design Lab sends you emails on how to use Figma for designing marketing collaterals and more. Once you sign up, you’ll be a part of their email list, where they send you other updates on courses and tools.
11. Video tutorials and lessons (Most profitable media product)
Best for: Coaches who teach skills, techniques, or processes that are easier to demonstrate visually than describe in writing.
Video tutorials break down complex topics into easy-to-follow lessons. Video also builds trust faster than text because your audience sees you, hears you, and connects with your personality.
Examples:
- Quick Workshop Win: I teach you how to get leads fast, consistently, and on autopilot, so you book high-ticket sales regularly. Based on my own experiences, I’ll show you how a 90-minute workshop leads to evergreen content and a steady base of clients.
- The Life Coach School Big Goals: This is a good example of a digital tutorial that life coaches can produce to showcase their goal-setting framework. You get instant access to the three-part workshop once you sign up.
12. Webinar replays
Best for: Coaches who want to automate their sales process, attract new leads, or repurpose live content into scalable offers.
Virtual workshops and summits replays turn live presentations into evergreen assets that generate leads and sales long after the event ends. They’re perfect for teaching, pitching, or demonstrating your expertise.
Examples:
- Virtual Event Fast Profit Formula: This is an example of a life-changing offer for entrepreneurs who want to launch a six-figure business without getting overwhelmed. Aside from videos you can watch, you get a private coaching session, invite scripts, and a coaching blueprint.
- Jaylin Graphics Webinar Replay: Here’s a good example if you want to target marketers and marketing strategists. Just like her, you can record your signature webinar and turn it into a digital product that gives people a taste of what it’s like to work with you.
13. Social media content bundles
Best for: Coaches who work with entrepreneurs, creators, or small business owners and want to offer a quick-win resource.
Social media content bundles give your audience ready-to-post captions, graphics, and strategies they can use immediately. They’re perfect for coaches who teach marketing or personal branding.
Examples:
- The Planner’s Vault: You get blogging and social media templates to boost your online presence. When you explore the site, you can also add more similar bundles to your cart.
- Social Media Content Bundle: This bundle is packed with reel ideas, captions, calendars, royalty-free stock photos, and more. Instead of an external platform, Teresa Health-Wareing hosts everything on her own site.
Looking for “the one?” Check out my list of the best platforms for selling digital products online.
14. Assessments and lead magnets
Best for: Coaches who want to grow their email list with ideal clients who are ready to invest in solutions.
Offer free or low-cost tools that diagnose a problem, reveal gaps, or create awareness. These digital products work because they can give quick answers and insights to potential paying customers.
Examples:
- Which Life Coaching Niche Is For You?: Spend just two minutes to figure out your personal strengths and how they can lead to the start of your coaching career.
- PaidQuiz: This app helps you create interactive quizzes and integrate them with the bigger Shopify marketplace.
15. Checklists and cheat sheets (Most digital products sold)
Best for: Coaches who want to generate leads, demonstrate value quickly, or offer a low-barrier entry point into their services.
Checklists and cheat sheets are simple, actionable resources that help your audience take immediate action. They’re fast to create, easy to consume, and perfect for lead magnets or low-cost offers.
Examples:
- Virtual summit checklist: For just one search query, this article provides seven virtual summit checklists. From pre-planning to post-summit, you get guidance on what to prepare, so you don’t miss anything.
- Sales call checklist and templates: Before making a sales call, use this checklist to make sure you have everything you need to seal the deal. You can copy the checklist directly onto your notes or pre-onboarding documents.
16. Scripts and swipe files
Best for: Coaches who help clients with messaging, sales, or client conversations and want to offer plug-and-play resources.
Scripts and swipe files give your audience word-for-word language they can use in sales calls, client meetings, or marketing materials. They’re high-value because they remove guesswork and build confidence.
Examples:
- Sales calls scripts: Know exactly what to say and how to say it to convert leads into paying customers. You get examples for discovery calls, qualification calls, and more.
- Privy Swipe Files: Get over 700 kinds of swipe files, including automated workflows, email sequences, and seasonal sale templates.
17. Challenge or sprint programs
Best for: Coaches who want to generate leads, build community, or create an onramp to high-ticket coaching packages.
A challenge or sprint is a short, focused program where participants work toward a specific goal over a set period. They create urgency, foster accountability, and lead participants directly into your paid offers.
Examples:
- Sweat Mini Challenge Programs: Choose programs like a two-week energy booster and a four-week boxing fit challenge. This encourages users to download the app and explore the free trial.
- Coaching Genie Coaching Program Challenge: This five-day program guides you to create your own group coaching program, using training videos and worksheets.
18. Signature framework PDFs
Best for: Coaches with proven methodologies who want to attract ideal clients, support partnerships, or create a lead magnet that converts.
A signature framework PDF documents your unique process or methodology in a visual, easy-to-follow format. It’s a high-value asset that positions you as a thought leader and supports sales conversations.
Examples:
- The Done-For-You Signature Framework Kit: Launchpad offers an exclusive, market-validated framework. They included an FAQ section on their sales page to lessen friction and encourage quick sign-ups.
- Pricing Strategy Frameworks: Tim Demoures took classic pricing principles and created templates that anyone can easily apply.
19. Mini-courses and crash courses
Best for: Coaches who want to test new content, generate leads, or offer a low-barrier introduction to their teaching.
Mini-courses and crash courses are shorter, more focused versions of a full online course. They teach one specific skill or concept in one to three hours and are perfect for testing content or offering low-cost entry points.
Examples:
- Revou Digital Marketing Course: This program equips you with future-ready digital marketing skills, including new AI modules.
- CXL B2B Digital Marketing Course: Learn how to create marketing campaigns for brand awareness and retention.
20. Resource libraries
Best for: Coaches who want to improve their coaching programs with supplemental materials and up the value of membership offers.
This is a curated collection of articles, videos, and tools organized by topic or stage. These add value to coaching programs and memberships. You do the research for clients, and they trust you to compile the best materials they need for learning.
Examples:
- Beacon Lead Library: You can browse all of their lead magnets in one place, from idea lists to best practices and how-to guides.
- Notion Resource Library template: This customizable template helps you set up your own resource library easily.
21. Group coaching portals
Best for: Delivering high-touch coaching experiences to multiple clients simultaneously without sacrificing quality
Digital hubs are online spaces where group coaching clients access lessons, submit work, and connect with peers. These support scalable coaching delivery.
Examples:
- AIHR: They offer group coaching programs specific to HR professionals.
- Positive Psychology: They provide group coaching activities and experiences for aspiring psychotherapists.
Is Selling Digital Products Profitable?
Digital products are one of the few things you can build once and sell forever. A PDF guide you spend a weekend creating can land in someone’s inbox at 2am while you’re asleep.
Here’s what that looks like at three different stages:
| Just starting out | Getting traction | Fully established | |
| Product | $27 PDF guide | $197 mini-course | $497 signature course |
| Monthly sales | 15 | 20 | 30 |
| Monthly revenue | $405 | $3,940 | $14,910 |
| Annual revenue | ~$4,860 | ~$47,000 | ~$179,000 |
You don’t need all three to make this worth it. For most coaches, starting with one simple product that solves one specific problem is already enough to add a meaningful income stream to their business.
Learn more with this guide on how to sell digital products.
How to Choose a Profitable Digital Product to Sell
Choosing the right digital product to sell starts with understanding what your audience needs, what you’re known for, and how you drive visibility. Follow these steps:
- Map the client journey: Determine where prospects need help before they’re ready for coaching.
- Identify gaps: Get digital product ideas by looking for obstacles that prevent clients from getting results in your coaching.
- Solve a real problem: Choose a product that addresses a specific pain point your audience talks about regularly.
- Play to your strengths: Build products that showcase your unique expertise, framework, or teaching style. Identify what you’re known for and what clients already ask you to teach.
- Think funnel, not one-off: Design products that lead buyers into your coaching, workshops, or high-ticket offers. Make sure the product supports your bigger vision for coaching and services.
- Test before scaling: Launch a small version first, gather feedback, and refine before investing more time or money.
- Evaluate delivery effort: Choose formats that align with your strengths and available time.
- Focus on visibility: Choose products that support podcast interviews, partnerships, and collaborations. When you have a spot in these places founded on connection, you’re not just driving sales. You’re building trust and sustainable business relationships.
How to find or create a digital product to sell
Creating a profitable digital product doesn’t require reinventing the wheel. Start with digital product examples and what you already know works.
- Mine existing content: Look at your most popular blog posts, videos, or social media content. That’s what your audience values.
- Listen to your audience: Review client questions, forum discussions, and feedback to identify gaps in the market.
- Survey your audience: Ask current and past clients what resources would have helped them most.
- Solve one problem: Focus on a single transformation instead of trying to cover everything.
- Package what works: Turn your proven coaching process into a repeatable framework.
- Start small: Create a mini-course, checklist, or toolkit before committing to a full program. Launch a beta version to a small group before investing in polished production.
- Leverage existing assets: Repurpose live sessions, coaching frameworks, or templates you already use with clients.
- Validate before building: Pre-sell your product or survey your audience to confirm demand before investing time.
- Iterate based on feedback: Refine your product based on real user experience and results.
Tips to maximize profit with digital products
Maximizing profit with digital products isn’t about volume. It’s about positioning, packaging, and connection to your coaching ecosystem.
- Price based on value: Base pricing on the transformation you deliver, not hours spent creating.
- Create product ladders: Design a pathway from low-cost entry products to high-ticket coaching.
- Bundle strategically: Combine complementary products, like a course plus a workbook, to increase perceived value and average order size.
- Offer tiered pricing: Create basic, standard, and premium versions to appeal to different budgets and needs.
- Use products as lead magnets: Offer low-cost or free products that build trust and lead buyers into your coaching packages.
- Leverage partnerships: Co-create with other experts to expand reach and share audiences.
- Upsell to coaching: Use product buyers as qualified leads for your coaching and consulting services.
- Use products for visibility: Share free versions on podcasts, in guest posts, and through collaborations.
- Build community around products: Create spaces where buyers can connect, implement, and share wins.
- Position products as proof: Use digital products to demonstrate your expertise and attract speaking gigs, collaborations, and media features.
Build Leverage, Not Just Products
Selling the most profitable digital products isn’t the end goal. They’re assets that boost your authority, support your coaching practice, and create opportunities that matter.
Become a coach who scales strategically. Focus on trust, not just traffic. Lead with value, not volume.
I’ll show you how with my 3-Step Blueprint to Become a Highly-Paid Coach. Drive consistent leads without being too gimmicky or salesy.
In just three steps, you can focus on what matters and build a strong foundation for your coaching system.
Janine Bolon got out of her stuckness. Sara Artemesia earned over $20K on her first try while having fun.
Yes! I Want to Scale My Coaching Business Too!
