Category: Product Launch

Making A Small List Perform Like A Large One As a launch manager and an affiliate I’ve been behind the scenes on too many launches to remember. I want to share this perspective with you today because it may uncover a lot of insight into your own launches. What’s important

What Convinces People To Purchase A Product? What do you think often prevents people from buying a product? I have two answers. Unanswered questions and lack of clarity in the messaging. If your messaging is not airtight, people will be less likely to buy your product. Sometimes people have concerns

How To Go Viral “Going viral” often relies on people sharing your content. Trillions of views across thousands of viral videos have been clocked in because people decided that it was not only worth their time to watch these videos, but it was also worth it to share them with

Why A Regular Sales Approach Doesn’t Work Many entrepreneurs are fully invested in their creation – much like a mother with a newborn baby. They want to show off how great their product is. This can create some problems when a entrepreneur enters the sales process. If an entrepreneur shares

Developing A Product For Launch – Don’t Use A Business Plan! I am sure many of you have written a business plan to prepare for your product’s launch. Writing a traditional business plan for a new product is predicated on many hypotheticals and “what if” scenarios. They don’t always take