The worst thing that could happen to a coach?
Having nothing to offer when a client’s finally ready to build a professional relationship with them.
I experienced that dilemma during the first runs of my virtual summit. Hundreds of engaged audiences, eager to work with me. But I didn’t have a next step. So they all just moved on.
Until today, that’s something that fuels me to really think my strategies through.
That said, you can establish yourself as the go-to dating expert and be visible everywhere. But if you don’t have relationship coaching packages, it’s impossible to deepen your connections with warm audiences willing to work with you.
This is where you can fill that gap.
Learn how to build relationship coaching packages from scratch, set pricing that reflects your value, and sell with confidence.
What Are Relationship Coaching Packages?
Relationship coaching packages are programs offered to clients seeking support with their personal connections. They go beyond a single session and are designed to create meaningful, lasting transformation through a set of coaching sessions, tools, and support over a specific period of time.
A well-built coaching package:
- Defines what a client gets, for how long, and what outcomes they can expect.
- Sets structure and professional boundaries.
- Builds trust and makes it easier to charge confidently.
Unlike traditional therapy or counseling, which focuses on diagnosing and treating past trauma, relationship coaching is future-focused. It gives clients practical tools, accountability, and a clear path forward.
Successful relationship coaching examples
Here are some well-known relationship coaches and what they specialize in:
- Laura Doyle: Teaches women her Six Intimacy Skills to restore passion and connection in marriages.
- Shannon Ethridge: Helps individuals and couples address sexual and emotional intimacy challenges through faith-based coaching programs.
- Meghna Mahambrey: Offers evidence-based strategies to help couples improve communication and reignite their love life.
- Neil Bierbaum: Works with couples using personality profiling tools to improve communication and reduce conflict.
Profitable relationship coaching packages examples
Below are three sample relationship coaching packages across different levels, from entry-level to high-end. Use these as inspiration when building your own.
The Connection Starter Package
This entry-level coaching package is ideal for individuals or couples who are new to relationship coaching and want a low-risk way to experience real value. It focuses on everyday relationship challenges like communication gaps and unhealthy conflict patterns.
Inclusions:
- Four 60-minute one-on-one coaching sessions (via Zoom)
- Relationship goals assessment
- Communication toolkit PDF
- Accountability check-ins between sessions via message
Pricing: Charge around $400-$800
The Relationship Reset Package
This mid-level package is designed for couples or individuals who are serious about addressing deeper relationship challenges, from recurring conflict to infidelity recovery or emotional distance.
Inclusions:
- Eight 60-minute coaching sessions (in-person or virtual)
- Personalized relationship goals roadmap
- Mindset and values alignment exercises
- Boundary-setting frameworks
- Access to a group coaching call per month
- Email or voice message support between sessions
Pricing: Charge around $1,500-$2,500
The Deep Transformation Package
This is your premium, high-end Magic Pill offer. It’s built for clients ready to fully commit to long-term change, whether they’re working through divorce, rebuilding after infidelity, or creating an entirely new relationship mindset.
This package can be offered as a hybrid of one-on-one work and group sessions.
Inclusions:
- 12 x 60-minute one-on-one coaching sessions (in-person or virtual)
- Full relationship audit and personalized action plan
- Weekly group sessions with peer support
- Intensive half-day or full-day workshop
- Optional retreat component
- Monthly retainer option after program completion
- Priority booking and direct message access
Pricing: Charge around $3,000-$6,000+
6 Relationship coaching packages and pricing from real coaches
Seeing what real coaches charge helps you benchmark your own offers. Here’s a look at how established relationship coaches structure their coaching options:
1. Shannon Ethridge
Shannon is a certified life coach and best-selling author specializing in tough topics that block clients from building healthy relationships, like trauma and abuse.
Example:
- 180-Degree Coaching Package ($1,800): 12 hours of life and relationship coaching spread over 180 days, with topics ranging from sex life and physical intimacy to healing emotional baggage.
2. Spark with Meghna
SPARK is led by Dr. Meghna Mahambrey and Andy Kuss, relationship experts who combine psychology-based strategies with a no-nonsense coaching approach. They help couples and singles solve real relationship challenges, not just talk through them.
Examples:
- Intro Couple’s Session ($295): A single session where clients can meet, share their story, and get feedback.
- 4 Couple’s Sessions ($1,095): Helpful for addressing one or two primary relationship challenges.
- 12 Couple’s Sessions ($2,695): Ideal for deeper work and lasting change through consistently scheduled coaching.
3. The Relationship Boosters
The Relationship Boosters offer several distinct coaching packages for couples at different stages, from proactive strengthening to conflict repair.
Examples:
- That Extra Boost ($750): Includes four sessions that cover goal-setting and practicing techniques and intervention.
- Boost My Connection Investment ($6,797): Covers 16 couples coaching session, two solo sessions, couples clinical assessment, online relationship checkup, relationship assessment, and aftercare planning.
- Strengthen My Bond Investment ($9,777): Covers 18 couples coaching session, three solo sessions, online relationship checkup, relationship assessment, private marriage retreat, and email support
4. Wandering Soul Life Coaching
Wandering Soul takes a holistic, growth-oriented approach to couples coaching, which involves helping partners communicate, set boundaries, and open themselves to love.
Examples:
- Couples Coaching Package ($400): Includes four weekly couples coaching sessions focused on strengthening communication and navigating conflict.
5. Neil Bierbaum Relationship Coaching
Neil is a purpose-driven performance coach, specializing in executive, team, and life coaching. He offers a special couples program based on the Enneagram and conflict resolution.
Example:
- Relationship Coaching Couples Program ($665 upfront or $230/month for four months): Includes five couples sessions, one Enneagram Personal Feedback Report, and one 90-minute Enneagram debrief.
6. Grace Gedeon Relationships Coaching
Grace Gedeon is an Australian relationship coach and author focused on helping people heal emotional wounds, build healthier patterns, and navigate love with greater clarity.
Examples:
- Single Session ($350): A 55-min coaching session to help clients gain new perspectives.
- Extended Session ($525): A deeper session lasting 85-minutes to manage challenges and conflicts.
- Coaching Package ($2,940): Covers ten 55-min sessions to build a structured plan for long-term growth.
- Coaching + Text Support ($3,150): Offers additional text support between sessions.
How to Create Relationship Coaching Packages (Checklist)
Creating a strong coaching package comes down to one thing: Knowing exactly who you’re serving and what outcome you’re promising them. The structure, number of sessions, and format all flow from there.
Here’s a step-by-step process:
☐ Define your niche: When you become a relationship coach, choose your specialization (e.g., couples communication, post-divorce healing, intimacy rebuilding, or dating), so your offer is clear and targeted.
☐ Identify your ideal client: Get specific about who needs your coaching most, what their relationship challenges are, and what transformation they want.
☐ Set a clear outcome: Every coaching package should guarantee a defined result, whether that’s improved communication, stronger physical intimacy, or the mindset shift to build healthier relationships.
☐ Choose your format: Decide whether sessions will be in-person, virtual, or a hybrid of both, and whether you’ll offer one-on-one, group coaching, or a bundle of both.
☐ Determine session count and length: Most programs generally run 4-12 sessions. Longer programs create better results but require more commitment from the client.
☐ Name your package: Give it a meaningful name that reflects the transformation, not just the session count.
☐ Add supporting elements: Strengthen your coaching offer by including worksheets, accountability check-ins, message support between calls, or access to group sessions.
☐ Build your intake process: Create a clear booking flow so clients know exactly how to get started.
6 Common mistakes to avoid when building relationship coaching packages
Even great coaches make packaging mistakes that cost them clients and revenue. Here are the most common ones to watch for:
- Vague outcomes: Describing what you do without explaining what the client gets leads to low conversions.
- Underpricing sessions: Charging hourly without context makes it hard to demonstrate value and easy for prospects to compare you to cheaper options.
- No structure: Offering open-ended coaching with no defined schedule or milestones makes progress hard to track for both you and the client.
- Skipping the intake process: Jumping straight into sessions without a proper discovery call means you risk misaligned expectations.
- Ignoring client needs: Building a package around what you want to deliver instead of what your clients actually need leads to poor retention.
- Overcomplicating the offer: Too many tiers, add-ons, or coaching options create confusion. Start with one clear, well-priced Magic Pill offer.
Free relationship coaching package template PDF
Use this free relationship coaching package template as a starting point. Copy it, adjust it for your niche, and make it your own.
Package name: [e.g., The Relationship Reset Program]
Who it’s for: [Describe your ideal client (couples experiencing communication breakdown, individuals post-divorce, singles working on their love life, etc.)]
Package description: [One to two sentences summarizing the transformation this package delivers.]
What’s included:
- [Number] x [length]-minute one-on-one coaching sessions via [Zoom, in-person, or hybrid]
- [Intake assessment or relationship audit]
- [Personalized action plan or roadmap]
- [Worksheets, tools, or frameworks provided]
- [Group sessions or community access, if applicable]
- [Email or message support between sessions]
- [Workshop or intensive component, if applicable]
Session frequency: [e.g., weekly, bi-weekly]
Program duration: [e.g., eight weeks, three months]
Format: [In-person, virtual, or hybrid]
Investment: $[Price] | Payment plan available: $[Amount] per month over [X] months
Booking: [Link to booking page or calendar]
Guarantee: [Optional, e.g., If you complete all sessions and don’t see measurable progress, 100% money-back guarantee.]
How to Price High-end Relationship Coaching Packages
Pricing is more than just computing hourly rates. It’s about the return your clients get. For instance, $3,000 to save a marriage or $2,500 to rebuild emotional health are both impactful investments.
Here’s how to price coaching packages with confidence:
- Anchor to the transformation: Calculate the cost of NOT solving the problem. Divorce costs an average of $15,000-$30,000 on top of the emotional fallout. Your package is a fraction of that.
- Research the market: Look at what other relationship coaches charge in your niche and position yourself accordingly. Most standard packages range from $2,000-$5,000, while premium packages run $6,000-$10,000+.
- Factor in your experience: Coach training, relationship coach certifications, and credentials justify higher rates.
- Use a tiered pricing model: Offer an entry-level, mid-level, and high-ticket option so clients can commit at the level right for them.
- Offer a payment plan: A monthly fee option makes high-end packages more accessible without reducing your total investment.
- Consider a monthly retainer model: Once a client completes a package, transition them to a monthly retainer for ongoing support. This creates predictable income for you and continued accountability for them.
- Test your conversion rate: If you’re converting more than 50% of discovery calls, you’re likely undercharging. Adjust your pricing upward and track the results.
How to sell your relationship coaching packages
A strong package only works if you can sell it. Here’s how to get coaching clients consistently:
- Start with a discovery call: Use a free 20-30 minute call to understand the client’s relationship goals and determine fit. This is where trust begins.
- Lead with the outcome: Talk about the transformation your client can expect, not a list of what’s included in the package.
- Use social proof: Share testimonials, case studies, or stories of clients who’ve navigated similar relationship challenges with your help.
- Address the fear of commitment: Many clients are hesitant to commit to a full package. Normalize this and explain why longer programs produce better results.
- Make booking simple: Reduce friction by using a clear scheduling tool and a simple payment process. Complicated checkout processes lose sales.
- Leverage content marketing: Share free value on social media, podcasts, or a blog to attract clients who are already aligned with your coaching model before they ever speak to you.
- Ask for referrals: Your best clients know others who need your help. A referral from a satisfied client is worth more than any ad.
- Use a monthly retainer to retain clients: After a successful package, offer a monthly fee retainer to maintain accountability and results. This keeps your revenue stable and your client’s momentum strong.
If you want a closer look at relationship coach salary and earning potential, the coaching industry statistics paint a clear picture of the opportunity ahead.
Build Relationships that Last
Your first set of relationship coaching packages doesn’t have to be perfect. They just have to set up a good foundation for your coaching business.
Need a tried-and-tested system to help you do that? My 3-Step Blueprint to Become a Highly-Paid Coach gets the job done.
From figuring out your Magic Pill offer to attracting the right clients and making the sale, it gets you there faster. No need for trial and error or guessing which step to take next.
Renita’s done stumbling around, using this blueprint to book clients. Jennifer confidently moves forward, knowing she has found the missing pieces for her business.
Build a highly profitable and highly scalable coaching business.
Grab the 3-Step Blueprint to become a Highly-Paid Coach today!
