Category: Sales Conversion

It isn’t wrong to learn from others who came before you. Very few things in the world are truly original. “Good artists copy, great artists steal!” But there’s a fine line. If you cross it, your artwork may end up looking like a cheap imitation. The same goes for when

An Email A Day… I’ve been running online businesses since 1999. (Yes, I know I’m that old.) I’ve had tremendous success with sending out daily emails to my list all while still having a life. I have four kids and I’m a baseball coach, so I have a full plate.

Marketing For The People When you’re looking through tons of sales and analytics data, it’s easy to forget that there’s a person behind each of your data points. Even I do it sometimes. But that’s what I love so much about behavioral marketing; it forces you to come around to

Stop Thinking About Conversion Backwards! After working with clients across 80 different market verticals and some of the biggest corporations in the world it seems that most businesses go about doing conversion optimization the wrong way around. Many marketers are like doctors who prescribe remedies before they’ve diagnosed the patient.

What Marketers Should Be Focusing On A lot of marketers focus on the things they can control, their copy, making their offer fit the market, the clarity of your message things like that. However, there’s a lot of things you still can’t control such as how your message is interpreted.

Just Hop On A Call – It’s That Simple I love hopping on phone calls with my subscribers. It’s an incredible way to connect with your audience on a deeper level and it can help you convert more sales too. I don’t recommend this for every type of sale though.