Category: Search Marketing

The Marketing Triumvirate And Borrowing From Taguchi I started with pay-per-click (PPC) marketing before AdWords was launched and I even worked as a technical editor for the official “AdWords For Dummies.” However, before that I was involved with SEO, and PPC was much easier since you could simply buy your

How Machine Learning Has Improved Search Rankings My approach to SEO is based around raising your click rates. There are a few reasons for this, one is that if you can make your links more “clicky” or more interesting and raise your SEO click-through rate (CTR), then you’ll be moved

Earning Your Backlinks A lot of the times it’s actually the large companies that really struggle when it comes to competing in a small niche. That’s such a huge competitive advantage for small business owners to take notice of. However,   One strategy I’ve found success with is what I

Letting Go Of Customers I always tell entrepreneurs to first identify their ideal customers. In my business running a reputation management platform, I first wanted to offer my services to every company out there. This was a big misstep. This then became the group of people that I wanted to

Trying to figure out where to start with improving your search rankings can be difficult. I know, because I’m working on mine as I’m writing this. There are so many things you could add, improve, and pay for in order to hopefully jump up towards the holy grail that is