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Category: Search Marketing

Rand Fishkin

5 Steps To SEO Your Website Content For High Rankings

Apr 08, 2020

Empathy In SEO What’s had the biggest impact on my success with SEO? One word. Empathy. I’d say it’s my ability to put myself in the shoes of my audience and see things from their point of view.     I’ve done this throughout my career, but it’s become even

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Andrew Thorn

How To Get Better Search Rankings With Schema Markup

Apr 09, 2020

An Introduction To Schemas Hi everyone, I’m Andrew Thorn and I want to talk to you today about an exciting new marketing concept known as Schemas. Schemas are a way to markup the content on your website that allows your site to communicate with Google. Schemas tell Google that you

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Aimee Beck

How Writing Better Content Brings Attention & Higher Search Rankings

Oct 25, 2018

Content Over Everything The way we search online has really changed over the past decade. Especially in the past 5 years. Google has completely taken over search to the point where you can’t mention their competitors without smirking a little. This has led to an evolution in SEO strategies, one

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Aki Balogh

Data Journalism As A Content Strategy For Early Stage Business

Apr 16, 2020

From Data To Content When I was building my company we had a problem in the early days with getting content on our site. We were starting from scratch and we didn’t necessarily have the capacity to get high quality content produced and distributed without taking away from our services

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