Empathy In SEO What’s had the biggest impact on my success with SEO? One word. Empathy. I’d say it’s my ability to put myself in the shoes of my audience and see things from their point of view. I’ve done this throughout my career, but it’s become even
Read MoreHow To Get Better Search Rankings With Schema Markup
Apr 09, 2020An Introduction To Schemas Hi everyone, I’m Andrew Thorn and I want to talk to you today about an exciting new marketing concept known as Schemas. Schemas are a way to markup the content on your website that allows your site to communicate with Google. Schemas tell Google that you
Read MoreHow To Build A SEO Silo Website Structure To Rank As A Subject Matter Expert
Apr 16, 2020How I Became The “Godfather” Of SEO It sounds crazy to say this, but my company is actually older than Google. We were around 20 years ago when Google first published The Webmaster Guidelines. Some of their early guidelines were to have a clear hierarchy, don’t have excessive links, and
Read More4 Steps For User Intent Based Search Optimization To Determine Content
Nov 03, 2018What if Google Was Actually Quora The basic premise of how I see Google is that I look at it like a Q and A website, like Quora.com. Nowadays, with our advanced degree of machine learning, we can be even more targeted with what content users are demanding based on
Read MoreHow Writing Better Content Brings Attention & Higher Search Rankings
Oct 25, 2018Content Over Everything The way we search online has really changed over the past decade. Especially in the past 5 years. Google has completely taken over search to the point where you can’t mention their competitors without smirking a little. This has led to an evolution in SEO strategies, one
Read MoreData Journalism As A Content Strategy For Early Stage Business
Apr 16, 2020From Data To Content When I was building my company we had a problem in the early days with getting content on our site. We were starting from scratch and we didn’t necessarily have the capacity to get high quality content produced and distributed without taking away from our services
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