Do you want to help people experience more courage, contentment, and cheerfulness? If so, spiritual coaching may be the perfect fit for your coaching business. Spirituality coaching is a powerful method of mentorship that’s becoming increasingly popular within the industry.
For this reason, it holds tremendous potential for coaches who want to help their clients experience more bliss and fulfillment.
Table of Contents
What Is A Spirituality Coach?
A spirituality coach is a mentor who helps improve their clients’ spiritual lives.
They guide their coaching clients through introspective work, helping them to understand themselves on a deeper and more intimate level. In other words, they provide a holistic approach to a more meaningful life. Clients often report feeling more connected to themselves and the world with this approach to coaching. Many people associate spiritual coaching with religious coaching, and some spiritual coaches may incorporate religious components into their practice.
However, others simply help their clients become more attuned to their natural desires and tendencies. For this reason, it’s important to understand the various spiritual coaching niches.
What Does A Spirituality Coach Do?
A spiritual coach guides their clients through inner transformation.
They create a safe environment for their clients to examine their beliefs, stories, and experiences. This process facilitates the client’s ability to access their innate intuition and intelligence. As a result, they can explore and better understand the “inner terrain” that controls the experiences of their lives.
In short, a spiritual coach helps people connect to (and reveal) who they really are.
What’s the difference between a spiritual coach and a life coach?
The difference between life coaching and spiritual coaching is the external vs. internal.
For example, a life coach helps their clients define and make measurable progress toward specific goals, such as starting a business, losing weight, strengthening their relationships, or adopting better quality habits (external). Spiritual coaching, on the other hand, focuses more on the internal aspects of personal development.
This includes helping their clients find meaning and purpose in their lives by uncovering (and aligning their lives with) their spiritual values and beliefs.
Additional ways spiritual coaches help their include the following:
- Provide a safe and supportive environment to help clients explore their spiritual lives
- Lead clients toward more fulfillment, compassion, and self-love
- Assists others with a better understanding of energies and spiritual alignment
- Allows clients to do the introspective work to challenge their limiting beliefs and grow to a new level of spiritual maturity
In short, spiritual coaches help their clients enjoy more of life by developing their inner wisdom through deep spiritual work. This coaching method can (although not always) work from a religious foundation that includes energy healing to strengthen spiritual connections.
How Much Money Does A Spiritual Coach Make?
The average salary of a spiritual coach is about $66,000/year.
However, more seasoned spiritual coaches can earn upwards of six figures. What does this mean for you as a spiritual coach? The demand is there. Spiritual coaching is already a valid and viable career choice. And as the demand increases, so will the income-earning potential for coaches who want to guide clients through their spiritual journey.
How Many Types Of Spirituality Coaches Are There?
This type of coaching is a niche practice on its own.
However, you’ll find that the spiritual coaching rabbit hole goes much deeper when you probe a little more. Here are some sub-niches that fall under the spiritual coach umbrella to consider:
- Meditation coach: Meditation coaches help their clients with meditation best practices. Moreover, they help with different types of meditations that can facilitate various outcomes. These can include emotional release, chakra cleanse, body awareness, and many other guided meditations that help clients experience more peace of mind.
- Christian life coach: A Christian life coach supports clients who want to strengthen their connection to God. They approach coaching from a Biblical standpoint. Christian life coaches work with the belief that God has already instilled greatness in their clients, and, as a coach, their job is to help their clients reveal that inner potential.
- Spiritual healer: A spiritual healing coach can help relieve the pain associated with past trauma. As a result, clients feel empowered to “get out of their own,” start being more present, and move toward a life that truly fulfills them.
- Reiki healer: Reiki coaching stems from the Eastern belief that the body is flowing with energy. A reiki coach serves as the middleman between their clients and the circulating energy within their client’s bodies, using natural healing methods to alleviate stress and anxiety.
Should You Get Certified As A Spirituality Coach?
You may be wondering if you should get certified as a spirituality coach.
And the answer is that it depends. Here’s the deal: The coaching industry doesn’t require practitioners to receive any certification to be in business. This can be both a good and bad thing. It’s good because it’s a low bar to entry for those who are passionate about helping others.
However, it can also be negative due to there being no baseline standard of accreditation – anyone can call themselves a spirituality coach.
Getting a spiritual coach certification is a matter of preference. It may be the right course of action if you want to increase your credibility. Conversely, if you just want to jump in, start building your business, and help clients, that option is also available.
But if you fall into the former category and prefer to get certified, you have a few spiritual coaching certification programs to choose from.
A quick disclaimer: These are some of the most popular spirituality coaching certifications. However, as this is an unregulated industry, we encourage any coach to do their own due diligence before signing up.
- Rezinate Spiritual: Rezinate is a spiritual coaching school that certifies spiritual transformation coaches. It facilitates dynamic workshops that equip coaches with the tools and techniques for assisting clients on their spiritual journeys.
- Coaching Academy: The Coaching Academy is another spiritual life coaching certification school. It blends conventional coaching procedures with new-age spiritual practices to arm coaches with the expertise to help their clients practically and spiritually.
- Life Purpose Institute: If you want to boost your spiritual coaching credentials, consider the Life Purpose Institute. It offers certification programs that can solidify your credibility as a spiritual coach. Moreover, its modules provide all the information you need to succeed as a spiritual coach, from getting your first clients to continuing your spiritual growth to serve your market better.
- Transformation Academy: With a focus on a spiritual certification, the Transformation Academy offers spiritual life coaching courses that teach you how to connect with your clients. Moreover, it provides practical strategies to help you design your own coaching programs, lead your clients to deeper levels of self-alignment, and much more.
Actionable Strategies For Getting High-Paying Clients As A Spirituality Coach
It’s one thing to want to be a spirituality coach, and it’s another to know the step-by-step actions that will land you high-paying clients to get you there.
In this section, we’ll explore what other spirituality coaches have done to see success in their businesses and how you can replicate their tactics to see similar results in yours.
1. Get a micro-commitment
A micro-commitment is when you get someone to make a small investment in your spiritual coaching business. There are two types of micro-commitments you can get from prospects: A time commitment or a money commitment. Both are important. However, depending on your goals, you’re usually after one or the other.
You could deliver a free 30-minute virtual workshop to elicit a time commitment or offer a ten-dollar ebook to elicit a money commitment.
Here are two simple ways you can win with this strategy:
- Make it easy: Whatever you decide your mico-commitment will be, make it easy for people to take action on it. I can’t stress this enough. Your offer must be so easy that there’s no resistance, adding friction to their taking that step.
- Over-deliver: Once you’ve gotten that mico-commitment, now is your chance to “wow” your prospects. This is where you can provide real value to people by helping them solve a small problem. If you get this right, prospects will be impressed with how you’ve gone above and beyond. As a result, they’ll be more inclined to do business with you again, whether it’s purchasing a high-ticket offer or signing up for a coaching program.
Michael B. Ackerman
Michael B. Ackerman is a spiritual coach from California who has done this well.
He offers free 20-minute consultations on his website, a common coaching offer that is the perfect example of a micro-time commitment. He also makes it easy for prospects to get in touch with him by providing them with numerous contact methods.
There’s nothing revolutionary about this approach. It’s commonly practiced, and for a good reason: It’s simple and effective. High-paying clients who are interested in your spiritual coaching will want to get in touch quickly and efficiently.
So, make the process easy for them with a clear call to action on your micro-commitments.
2. Host virtual workshops and webinars
Think of a virtual workshop as an online classroom.
As a coach, virtual workshops allow you to teach and educate people on your spiritual methodologies. They are accessible and inclusive to audience members, as prospects can join from the comfort of their homes. Moreover, they are an opportunity to showcase your knowledge and insights as a spiritual coach.
Another key aspect of virtual workshops is that they can be recorded and repurposed for social media.
Let’s say you want to get clients on Instagram, for example. You can chop up your virtual workshop videos into clips and strategically post them on Instagram to build your audience.
Teal Swan
Teal Swan is a spiritual coach, social media influencer, and author.
She is among the world’s most well-known spiritual coaches with millions of social media followers. Teal has been using virtual workshops for over a decade to draw in clientele to her spiritual coaching practice.
Her workshops explore deeper aspects of topics such as relationships, wellness, finding purpose and meaning, forgiveness, self-love, and more.
She gives audiences valuable insights on how to navigate the world and optimize their spiritual well-being. As a result of her virtual workshops, Teal has positioned herself as an authority within the spiritual coaching niche.
So, what’s the key takeaway from Teal’s example?
Virtual workshops can be a powerful supplement to content creation. They give you the opportunity to delve deeper into the topics you specialize in, allowing prospects to gain a better understanding of your knowledge base.
This fosters even more trust and credibility and, when done right, can convert prospects into clients for your coaching business.
3. Host a virtual summit
Have you ever hosted (or thought about hosting) a virtual summit?
It’s a powerful way to generate leads for your spiritual coaching business. Virtual summits bring experts, thought leaders, and other industry giants under one virtual roof to discuss the latest developments on specific industry-related topics. When done right, a virtual summit can be a lead-generation machine, allowing you to collect emails and build your high-ticket sales funnel.
Also, by providing insightful content that helps your market, you are positioning yourself as an authority, which builds your brand’s trust and credibility.
Sara Artemisia
Sara is a coach, plant spirit wisdom teacher, and flower essence practitioner.
She followed the steps in Entrepreneurs HQ’s Virtual Summit Academy and saw explosive growth (in a very short time frame) in her business as a result.
She added thousands of new subscribers to her list, generated thousands of dollars, and has helped change many lives with the power of virtual summits. What can you take away from Sara’s example?
Using virtual summits can be a loophole to catapult your business.
However, a summit’s success depends on the strategic development and execution of proven plans. In other words, you need to know what you’re doing. We at Entrepreneurs HQ specialize in creating and launching virtual summits, taking the guesswork out of the process.
4. Host a podcast
I have good news for you if you’re not a fan of online networks.
You can get clients without using social media. One of the best and most effective methods is guest podcasting. Podcasts give you access to other people’s platforms that they’ve already built. All the heavy lifting has been done. You simply need to reach out to the host and offer value in exchange for the opportunity.
That value can come from credentials, accolades, or high-performing clientele in your spiritual coaching practice.
Gauranga Das
Gauranga is a leader, consultant, and spiritual coach who has done this well.
He was on the Jay Shetty podcast (one of the world’s most popular self-development podcasts) a year ago. He shared his many insights on developing motivation, gaining control of your mind, and leading a selfless life.
The main takeaway from this example is leveraging other people’s platforms.
You can always start your own podcast. However, it’s easier (and faster) to add value to podcasters who have already done the grunt work of building their own audiences. And if these podcasts already have sizable followings, one interview is all it takes for some of those followers to spill over to you.
And luckily, finding guest podcasting opportunities is easy with social media platforms like Instagram or YouTube.
5. Publish content (consistently)
Publishing content is a powerful way to attract high-paying clients.
However, there’s a simple yet critical element to this that many spiritual coaches miss. And that’s consistency. It’s not enough to post once or twice a week, fall off for three months, and then publish ten times the week you return.
Consistency is the most important thing regarding content creation besides publishing genuinely valuable and helpful content.
Jeffrey Allen
Jeffrey Allen is a teacher, energy healer, and spiritual coach who does exceptionally well publishing new content regularly. His YouTube channel has a new video every 7 to 14 days.
Consistency doesn’t mean you have to post every day (although the more you post, the better).
It means setting a schedule that works for you – even if it’s only once or twice a week – and sticking to it. You foster trust and a stronger bond with your audience when you consistently show up for them.
So, whether you’re trying to get clients on LinkedIn, Facebook, YouTube, or any other platform, ensure you have a posting schedule that you can sustain long-term.
6. Build relationships
Here’s the truth: some clients aren’t going to be ready for coaching when they first meet you.
Sometimes, it’s personal difficulties such as financial problems, and other times, it’s timing. Maybe they just need more time to develop trust in your brand. Either way, this allows you to foster a stronger connection by nurturing those leads.
You can foster these relationships in many ways, such as running contests, creating content, or even sharing personal stories on social media.
Crystal Lynn Bell
Crystal Lynn Bell is a spiritual coach with a taste for adventure.
She takes her practice with her as she travels the world, experiencing different cultures and building authentic relationships with those she connects with along the way. As a result, she understands the power of relationship building.
And you know how she does it? Through her email list.
She places an email sign-up box on her homepage and strengthens relationships with prospects by delivering inspirational tips, life advice, and powerful content in her weekly newsletter.
What can you learn from Crystal’s example? Prioritize building relationships – always.
This should be your primary focus with every prospect. Also, don’t think potential clients are uninterested in working with you just because they’re not ready to do business yet. Relationships, in general, often require the right timing. Instead, focus on nurturing that relationship.
Maintain that sense of connection by providing value.
If you follow Crystal’s example of connecting with prospects via email, you can send them spiritual exercises or inspiring content that educates and informs on a soul level.
The idea is to continue assisting them along their journey, even if they’re not ready to become a paid client yet. Many people will return to you when the time is right. And because you nurtured that relationship, you’ll be top of mind when the prospect is ready to become a customer.
7. Make it all about them
The truth is that people only care about what you can do for them.
This is not necessarily bad – business is all about service, after all. The more (and better) you serve others, the further you’ll go and the more successful you’ll become. So, a crucial step to building your client roster as a spiritual coach is to make it all about your clients.
And this philosophy should be reflected in all your brand, marketing, and social media touchpoints.
Lisa Inman
Lisa Inman is an energy healer, energetics mentor, and spiritual life coach from Montana.
She understands the power (and necessity) of making it all about the client, and her practice thrives because of this. Take a look at the image below from her “About” page.
She uses a few critical keywords and concepts in her copy. Did you notice them? They’re the words and phrases “YOU can,” “YOUR health,” or “YOUR relationships,” and so on. Why do those simple words and phrases matter?
Because they put the prospect first…
Lisa’s website and social media handles are all geared toward her clientele.
The outcome? Her client base feels heard and understood, and as a result, she has a flourishing and continually expanding business. So, if you want more clients for your spiritual coaching, start by channeling all your marketing handles (website, social media, email) toward serving your market.
Become customer-focused like Lisa.
8. Use social proof
People often look to the actions of others when making their “own decisions.”
This is the psychological phenomenon we call social proof. We can leverage this natural human tendency in business. In fact, this is a standard business practice that all brands – regardless of industry or niche – need to employ to build trust and credibility in the eyes of prospects.
Bela Divine
Bela is a spirituality and divine alignment coach.
She’s an excellent example of using social proof to build her business. Bela sprinkles her site with trust signals consisting of text and video testimonials. This simple tactic increases her authority while instilling trust in prospective clients who land on her website.
What can you learn from Bela’s example?
Use the power of social proof to your advantage. Ask previous clients to write you a testimonial, gather case study information regarding your services, or get current clients to leave you online reviews. The more trust signals you add, the more credible your brand becomes. The best part is that you’re not limited only to testimonials.
Other examples of social proof can include the following:
- Case studies
- Stats and statistics
- Relevant data
- Awards, credentials, and qualifications
- Endorsements
- Social media recognition (likes, views, comments, followers)
9. Be transparent
Clients will sign up for your spiritual coaching program because of what it will do for them. However, they’ll continue being your clients because they like you.
In other words, you’ll attract new clients (and increase client retention with current ones) if your clients genuinely like and respect you as a person. One of the best ways to establish this is by giving people an “inside look” at your life. If all you do is post about your business’s new coaching programs or special offers, you’re missing a valuable opportunity to connect.
Yes, those promotional posts are important (and necessary). However, people today are craving a deeper connection with the brands they do business with.
Susanne Venaas
Susanne is a life, energy, and spiritual coach who employs this strategy beautifully.
She shares some of the engaging activities she does outside of her coaching practice on her Instagram. Susanne posts images and videos of her adventures in water skiing, pole dancing, yoga, and backpacking in nature.
This transparency reveals a more detailed picture of Susanne beyond her coaching identity.
As a result, she forms stronger bonds with prospects (as well as her current clients), as they now have a deeper understanding of who she is. She instantly becomes more relatable. Clients want to know who you are, what you do for fun, and the life you lead outside your work.
You don’t have to post every detail of your life – nor should you.
However, sharing the fun hobbies and interests that keep your life interesting is a great way to draw more people to your business and contribute to your coaching experience.
10. Write a book
Have you ever had aspirations of writing a book? Here’s your confirmation to go for it.
Writing a book has become the new coaching standard. It helps you solidify your authority and build trust with people as an industry expert. While this is more of a long-term strategy, writing a book can be a massive investment in attracting new clients to your spiritual coaching business.
Donna Eden
Donna Eden is a healer and spiritual coach who has written numerous books.
She gives her audience easy access to her books by publishing them for pre-order on her website. Her latest publication was co-authored with psychologist David Feinstein. In it, they detail how people can change their brain chemistry and overcome psychological challenges using proven cognitive techniques.
Publishing a book allows you to demonstrate your knowledge tangibly. Moreover, it generates massive amounts of credibility, giving you more authority as a spiritual coach in your domain of expertise.
The key takeaway from Donna’s example is that writing and publishing a book can substantially boost your spiritual coaching career.
The good news with this tactic is that you’re not at the mercy of publishers (which wasn’t the case 20 years ago). So, you can self-publish your work at minimal cost. The negative side, however, is that writing a book can be time-consuming. Depending on your workload, topic knowledge, and the time you can allocate to the project, it can take six months to two years – or longer.
11. Tell your story
Few things are more engaging than an enthralling story.
Think about it: Why do people read captivating novels or watch action-packed, drama-filled movies? It’s because of the story. The characters, the plots, the ups and downs, and the highs and lows – these are the elements of stories that draw us in and capture our attention.
Here’s where it gets interesting…
You have that same attention-grabbing capability in your own story. The experiences that led you to create your business are what make up your narrative.
Wayne M. Levine
Wayne Levine is a men’s life and spiritual coach who understands the power of storytelling.
On his About page, Wayne shares his story in intimate detail about the struggles that led him to start his coaching business. He expresses the emotional turmoil he experienced and how it affected him.
This kind of vulnerability creates a bridge that connects the coach to the client.
So, what can you learn from Wayne’s example about storytelling? You have to use this powerful marketing tool to humanize your brand. People want to do business with people, not cold corporations. Your story adds that all-important human element to your brand that prospects need in order to trust.
Your story also differentiates you from the competition. It adds a unique spin to your brand that prospects can’t get from any other spiritual coach. And that’s one of the key components that will help draw more high-paying clients to your coaching practice.
12. Show your unique personality
In the 1980s, 1990s, and even the early 2000s, coaches could get away with a templated communication style.
However, times (and marketing standards) have changed. Today, it’s more important than ever to separate yourself. Prospects and paying clients alike expect a more personalized approach to communication. In short, your spiritual coaching business needs to adopt human-like characteristics regarding how you market to and communicate with your audience.
And the best way to do this is by infusing your unique personality into all of your marketing efforts.
Brian Hall
Brian Hall is a spiritual coach who does this exceptionally well.
He has a personable communication style that is evident throughout all his marketing touchpoints. From his website to his Instagram, you see the same style of communication that is associated with his spiritual coaching brand.
Brian communicates in a very casual and warm way.
You don’t get any overly formal or over-the-top mystic style of communication from him. His tone is friendly without being fluffy, and casual without being careless. As you read through Brian’s site or visit his social media handles, you get the sense that he’s an approachable person who takes his business (and your success) seriously.
The key takeaway from Brian’s example is to infuse your unique personality into your brand.
When people visit your website or watch your content, they should be able to get a sense of who you are. If you have an authentic and unique brand voice that stands out from the crowd, you’ll attract more high-paying clients to your spiritual coaching business.
Conclusion
People do business with those they know, like, and trust.
By following the tips and examples above, you can facilitate the “know, like, and trust” factor with prospects. And the best part? We at Entrepreneurs HQ can streamline and fast-track this process for you. We’ve helped hundreds of coaches develop their high-ticket offers to attract ready-to-buy leads.
So, if you’re ready to take your spiritual coaching business to the next level, watch our free training on how to get coaching clients.