Category: Strategy

Being Relevant Means Being Personal Everyone who is in the services business already understands the power of personalization.   It even affects what kind of small talk we have together!   As a business that services freelancers I realized that there are many different kinds of freelancers. Some are solo,

Do you have your USP? Recently I had a lively discussion on a live call with our EHQ Club members. We were talking about our USP’s (Unique Selling Propositions), and we all realized that none of us, including myself, were completely on top of this. I know this issue applies

The Dilemma Business Owners Face Like when you’re at the swimming pool and you see some amazing divers lining up and jumping off the high dive. You want to be up there too, leaping gracefully, spinning in the air and entering the water with perfect form while onlookers applaud you.

Strategy Defined Strategy is how a business fulfills its longer term goals, given what’s actually happening on the ground level today. If you are a cabinet marker you have a ton of things you do on a day to day basis to operate your business. You have to order supplies,

Achieving Platform Independence This strategy comes from an old mentor of mine from back when I worked at a Mercedes-Benz dealership. At the dealership we were essentially “single source dependent” and subject to the whims of our manufacturer. Any changes they made to the business structure, like pricing, affected our

What Makes You Different? I like to ask my clients what makes them different, and why they got into business.   All they have over their competition is a lower price and it becomes a race to the bottom. This can destroy an entire market and I know we’d all