You Can’t Work With Everyone more than you could ever imagine. When you cast a wide net you can definitely catch a wide variety of fish. Sure, there will be some good catches, but the majority will not be who you actually want to work with. That wide net
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Up Your Game With Core Value Messages What I do is work with clients to create these types of messages which I have been calling “Core Value Messages”. Core Value Messages are similar in concept to value propositions but everyone has their own ideas of what that means these days
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