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The Challenge Of Cold Bulk Emails
When you want to bring your company to scale with cold email, you will face the challenge of sending emails in bulk. Potentially you will send hundreds or thousands of emails. So the challenge becomes how to personalize and then systematize the process so you can score meetings with high profile clients, and it doesn’t take over your life.You might be asking yourself right now, “Is this guy kidding? How do you send out bulk emails that are also personalized? Is he living inside a crazy episode of Black Mirror?”
The answer to your questions are:
1) Nope, I really mean it. 2) Keep reading I’m about to reveal my actual email template, and 3) I hope it’s the Star Trek one.
Before I get into the anatomy, I want to give you a quick overall tip. Your emails are too long.
Seriously. If your emails are meant for busy executives and are taking up more than one iPhone screen then you need to tighten them up.
The Anatomy Of A Cold Email
That’s really it. But this template has had an open rate of over 80% with Fortune 500 decision makers.
My template is so powerful because it immediately does the work of qualifying yourself and offering value to earn exactly enough of your target’s attention to move forward with you.
By calling out your target’s past projects you’re saying that you’re familiar with their company.
You are also signaling that you think of them in a positive way, this does truly matter because it sets up the right first impression. If you can’t find any specific projects or past work use the generic, “big fan of what you do.”
After that sentence you immediately then qualify yourself and your company as experienced in solving one of their problems. The more focused and personalized you can make this piece the better.
For this step it’s key to do your research upfront.
Within each industry, niche, and role inside a company, your prospects will have slightly different objectives.
Using the keywords they are looking for is one of the most powerful techniques to getting a quick response.
The last step is to close out the email with a call to action that can be responded to with a simple “Yes” or “No.” This is key.
Why This Works
This approach works because each sentence can be fully customized for each contact or group of contacts, while the sentence structure remains intact.
Most of the companies in my niche will either delegate this task to a business development rep or outsource through a platform like Upwork.
Even if you are working with team members from outside the US, the formula is still simple enough that you can instruct them on how to handle it with ease.
How To “Vet” Your Campaigns
What I like to do when we are building out a large bulk email campaign is to start off with sending 20-30 emails totally manually.Then, based on which manual emails work, we’ll test out 5 or 6 different messages and see which get the most (and best) responses back.
From there we lock in the offer and messaging and construct the rest of the email from one of our proven templates. This is how we can scale to sending out 200-300 emails a week or more.
I know it can seem daunting to reach out to heavy hitters at huge companies, but when you connect with them using these sentence structures you’re speaking their language and they will be more apt to respond positively.
Action Steps
- Research your prospects’ past projects and mention it in your email with a compliment.
- Then qualify yourself and your company with some of your past results.
- Tell your prospect how you can help them or entice them with what you want to deliver for them.
- Offer a CTA that can be responded to with a simple “Yes” or “No.”
Bonus: Fit your email into one iPhone screen.
Results You Will Achieve
A formula for cold emails that has proven successful with Fortune 500 Executives and other high profile contacts.
This article is based on an EHQ interview with the mentor.