STOP SCROLLING!
Seriously.
What grabs your eye first: a wall of text or a video?
If you guessed video, you’re not the first or only one. In fact, 89% of consumers want more video content from the brands they follow.
That’s nearly… everyone.
After being in the business for more than 10 years? Let me be the first to tell you: video marketing isn’t just all “razzle-dazzle.”
It’s your surefire way to build trust, drive leads, and sell. Coaches who skip it are leaving opportunities (and money) on the table.
So.
Whether you’re launching your first online coaching program or scaling to six figures, understanding how video works gives you a real edge.
In this guide, you’ll get 100 of the best video marketing statistics, strategies, and best practices to make video your secret weapon.
Key Video Marketing Statistics (Quick Summary)
Need quick video marketing statistics trend data? Here are ten video marketing statistics you should know:
- Consumer preference: 89% of consumers want more video content from brands they follow (Wyzowl, 2025).
- Product learning: 44% of consumers prefer short videos as their favorite way to learn about products (Wyzowl, 2024).
- Trust factor: 87% of users say video quality directly affects how much they trust a brand (Wyzowl, 2024).
- Strategic importance: 95% of video marketers consider video essential to their overall marketing strategy (Wyzowl, 2025).
- Business adoption: 89% of businesses use video as a marketing tool (Wyzowl, 2025).
- Lead generation: 88% of video marketing professionals report that video helped them generate more leads (Wyzowl, 2025).
- Direct sales impact: 84% say video directly increased their sales (Wyzowl, 2025).
- ROI satisfaction: 93% of marketers report good ROI from video marketing (Wyzowl, 2025).
- Platform for video success: Instagram ranks as the most successful video marketing platform for 61% of marketers (Wyzowl, 2025).
- Budget plans: 93% of marketers plan to maintain or increase their video marketing spending in 2025 (Wyzowl, 2025).
What Is Video Marketing?
Video marketing is using video content to promote your coaching services, educate your audience, or build brand awareness. It includes everything from social media clips to webinars, testimonials to course previews.
For coaches, video lets potential clients see your personality and expertise before they ever book a session.
Why video marketing is important
Video marketing matters because it builds the know-like-trust factor faster than any other medium.
- Builds authentic connections: Clients can see how you communicate and whether your style matches what they need.
- Increases engagement: Video posts get more likes, shares, and comments than static content across all social media platforms.
- Boosts conversions: Many video marketers say video has directly helped them increase sales and generate more leads.
- Improves understanding: Complex coaching concepts become clearer when you demonstrate them on video rather than just describing them.
- Expands reach: Social media video statistics show platforms prioritize video content in their algorithms, meaning more people see your posts.
7 Types of marketing video for business
Coaches have many options when creating video content for their businesses.
- Explainer videos: Break down what you offer and how your coaching helps clients solve specific problems. Works great on landing pages and in email campaigns.
- Testimonial videos: Feature happy clients sharing their transformation stories. Nothing builds credibility faster than real results.
- Live videos: You host Q&A sessions, workshops, or behind-the-scenes content. These create real-time engagement with your audience.
- How-to videos: Demonstrate coaching techniques or teach valuable skills. They position you as an expert while providing immediate value.
- Product demo videos: Show exactly how your coaching program works, what clients get, and how to access materials.
- Social videos: Short-form video clips optimized for Instagram, TikTok, or LinkedIn that capture attention in seconds.
- Webinar recordings: Offer deep dives into specific topics and work excellently for attracting qualified leads who want comprehensive information.
What Is Video Marketing Strategy?
A video marketing strategy is your plan for creating, distributing, and measuring video content that supports your business goals.
It includes:
- Defining your target audience
- Choosing the right social media platform
- Deciding what type of video content to create
- Tracking results
A solid video strategy makes sure every piece of content moves viewers closer to booking a discovery call or joining your program.
Remember that authenticity beats production value.
Your ideal clients want to connect with the real you, not a polished corporate video. Start simple with your smartphone and improve as you go.
Video marketing campaign examples
Learning from successful marketing campaigns helps coaches understand what works. Here are the top examples to inspire you:
- “Like a Girl” by Always: Challenged stereotypes with emotional storytelling that generated over 85 million YouTube views and built massive brand trust.
- “Our Blades Are Great” by Dollar Shave Club: Combined humor with clear product information in a 90-second video that went viral.
- “Share a Coke” by Coca-Cola: Created personal connections by featuring customer names, resulting in a 7% increase in consumption.
- GoPro user-generated content strategy: Encouraged customers to share their own videos, creating thousands of authentic product demonstrations daily.
- Squatty Potty unicorn video: Used bold humor to explain a health product, generating 36 million views and 15 million in first-year sales.
- “Stop Wasting Hours” by Chatbooks: Addressed parent pain points with humor, generating 100 million views and $20 million in attributed revenue.
100 Video Marketing Statistics
Understanding these video marketing statistics helps coaches make smarter decisions about where to invest time and resources.
When you know what works for other businesses, you can skip costly experiments and focus on proven strategies that connect with your ideal clients.
Video marketing facts
Use video marketing stats to understand consumer behavior and perception of marketers. Here are 15 facts to help you understand the state of video:
- Consumer demand: 89% of consumers say they want brands to create more video content (Wyzowl, 2025).
- Learning preferences: 44% of consumers prefer short videos when learning about products or services (Wyzowl, 2024).
- Quality and trust: 87% of users report that video quality influences their trust level in a brand (Wyzowl, 2024).
- Research behavior: 80% of users alternate between search engines and video content when researching products (Think with Google).
- Strategic priority: 95% of video marketers see video as an important part of their strategy (Wyzowl, 2025).
- Business usage: 89% of businesses use video for marketing purposes (Wyzowl, 2025).
- Live-action preference: 54% of video marketers primarily create live-action video content (Wyzowl, 2025).
- Explainer dominance: 73% of video marketers have created explainer videos, making it the top use case for video marketing and a popular video type (Wyzowl, 2025).
- In-house creation: Over half of marketers create videos themselves rather than outsourcing (Wyzowl, 2025).
- Agency partnerships: 42% of companies report improved video quality after partnering with external agencies (Hubspot).
- Getting started barrier: 37% of marketers cite not knowing where to start as the biggest barrier to video marketing adoption (Wyzowl, 2025).
- Underutilization: 48% feel their organization does not use existing video to its full potential (Statista, 2025).
- Skills gap: 43% cite lack of in-house filming and editing skills as a challenge (Statista, 2025).
- Budget constraints: 40% say lack of dedicated budget is their biggest barrier to video marketing (Statista, 2025).
- Seasonal views: Brands get the highest video views during Q1 and Q4 (Wistia, 2024).
Video marketing data
Video marketing isn’t just part of the internet. It IS the internet.
With 100 million people watching online videos every single day and billions streaming monthly, these stats show exactly how much attention video commands and why coaches can’t afford to ignore it.
- Online video usage: One-third of all online video activity involves watching video content (Insivia, 2023).
- Daily video consumption: 100 million internet users watch a video online every single day (Insivia, 2023).
- Weekly consumption: People watch an average of 17 hours of video weekly (Statista).
- Age demographics: More than 90% of consumers aged 12 to 44 qualify as digital video viewers (Oberlo).
- Millennial viewing: 4.9% of millennials watched 10-20 hours of videos weekly (Statista, 2025).
- Global streaming: Over three billion internet users stream or download video at least monthly (Statista).
- US live viewers: Approximately 164.6 million people watched live video in the United States during 2024 (Statista).
- YouTube as a video platform: Users spend over ten trillion minutes monthly watching videos on YouTube’s Android app (DataReportal).
- India’s YouTube dominance: India leads global YouTube usage with about 491 million users (Statista, 2025).
- Music video popularity: Nearly half of internet users watch music videos weekly, the highest of any video content type (Statista).
Video marketing ROI statistics
What are the results from your video marketing efforts? These latest video marketing statistics show how and why video is such an effective marketing tool for coaches:
- Product understanding: 99% of video marketers say video has helped increase customer understanding of their product (Wyzowl, 2025).
- Brand awareness: 96% report that video has helped them increase brand awareness (Wyzowl, 2025).
- Web traffic boost: 82% say video increased their web traffic (Wyzowl, 2025).
- Lead generation: 88% of marketers say video has helped them generate leads (Wyzowl, 2025).
- Sales increases: 84% confirm video directly increased sales (Wyzowl, 2025).
- Dwell time: 84% report video has helped keep visitors on their website longer (Wyzowl, 2025).
- Software purchases: 82% of people bought or downloaded software after watching a video (Wyzowl, 2024).
- YouTube conversions: 70% of viewers purchased a product after seeing it on YouTube (Google, 2020).
- Short-form ROI: 21% of marketers identify short-form video content as delivering the best return-on-investment in 2025 vs. long-form video (Hubspot, 2025).
- Overall ROI: 93% of marketers report video marketing has given them good ROI (Wyzowl, 2025).
- Engagement metrics: 66% of video marketers measure ROI through video engagement like likes and shares (Wyzowl, 2025).
- Interactive conversion: Interactive videos boost conversion rates up to 70% (Click2Buy).
- Average conversion lift: Marketers using video increase conversion rates by an average of 34% (Wordstream, 2024).
Video marketing on social media statistics
Social media video statistics show the impact of a good visual campaign. Use these statistics to see what video viewers prefer:
- Content types: More than half of marketers use social videos, branded stories, and how-to videos (Content Marketing Institute, 2025).
- Top platforms: YouTube, LinkedIn, and Facebook rank as the top three social platforms to distribute video content (Content Marketing Institute, 2025).
- Social ROI satisfaction: 92% of businesses report satisfaction with video marketing ROI on social media (Animoto).
- YouTube preference: 65% of users identify YouTube as their preferred channel for viewing video content (Invideo).
- Facebook video time: 50% of time spent on Facebook involves watching video content (Wordstream, 2024).
- Instagram success: 61% of marketers report Instagram as the most successful platform (Wyzowl, 2025).
- Reels engagement: Reels have 22% higher engagement compared to standard video posts on Instagram (Demand Sage, 2025).
- TikTok volume: 34 million videos get posted to TikTok daily (TikTok).
- Beauty product purchases: One in four people bought a product after watching a beauty video on TikTok (TikTok).
- TikTok attention span: 63% of TikTok videos highlighting brand messages in the first three seconds get higher click-through rates (TikTok).
Use these social media marketing statistics in your strategies and become viral on Instagram, go viral on YouTube, or become the next viral account on TikTok.
Video marketing on mobile statistics
Device choice also matters. Here are mobile video statistics to help you format your digital video:
- Mobile viewing dominance: Over 75% of all online videos are viewed on mobile devices (Invideo).
- US smartphone preference: 70% of the digital video audience in the United States prefers watching videos on smartphones (Statista).
- Mobile sharing: 92% of people who view videos on mobile devices share them with others (Insivia, 2023).
- Format preference: 75% of users prefer horizontal video format, compared to 25% who prefer vertical (Invideo).
- Vertical with audio CTR: Vertical videos with audio achieve 35% higher click-through rates (Wordstream, 2024).
- Buffering abandonment: 80% of users click away from videos that buffer or load slowly (Insivia, 2023).
- Sound-off viewing: 92% of users watch videos with sound turned off (Invideo).
Video content marketing statistics
Including video in their marketing strategy has been essential for a lot of content marketers. Here are content marketing statistics showing how businesses use video strategies for content marketing:
- Expectations met: 84% of marketers claim video results meet or exceed expectations (Content Marketing Institute, 2025).
- Budget allocation: Most marketers allocate one-third or less of their budget to video content (Wyzowl, 2025).
- Traffic increase: Articles with at least one video received 70% more traffic compared to articles without videos (Semrush).
- Email open rates: Emails containing video increased open rates by 4-12% age points (GetResponse, 2024).
- Email click-through: Emails with video boosted click-through rates by 0.97-2.04% age points (GetResponse, 2024).
- UGC email performance: User-generated content in email marketing achieves 78% higher click-through rates (Market Splash 2024).
- Live event engagement: 38% of people host live video events to engage prospects and customers (Analyzify, 2025).
- Brand live events: 38% of brands use live video events for customer engagement (Analyzify, 2025).
B2B video marketing statistics
Video creation and video production have now both become staples for B2B marketing strategies. Here’s how video performs for B2B businesses:
- B2B adoption: 76% of B2B marketers use videos, claiming it produces top content marketing results (Content Marketing Institute, 2025).
- Small business usage: 55% of small businesses use video marketing (LinkedIn).
- Case study success: 53% of B2B marketers say case studies and videos produce the best results (Content Marketing Institute, 2025).
- Training and testimonials: 45% of B2B marketers create training videos, and 39% incorporate customer testimonials (HereNow).
- Positive results: 73% of B2B marketers report that video positively influences their results (Vidico).
- Effective engagement: 85% of B2B marketers consider video effective for online engagement (Vidico).
- LinkedIn customer acquisition: 65% of B2B companies gained new customers through LinkedIn video marketing (Vidico).
- Revenue growth: B2B marketers using video report 49% faster revenue growth (Vidico).
- Investment plans: 61% of B2B marketers expect increased organizational investment in video for 2025 (Content Marketing Institute, 2025).
- Buyer engagement: 70% of B2B buyers engage with video during their purchasing journey (Vidico).
Video advertising statistics
Video ads are everywhere. These video advertising statistics can give you an idea of what video ad strategies work:
- Global spending: Global spending on digital video advertising exceeded 190 billion dollars in 2024 (Statista, 2024).
- Paid versus organic: 36% of marketers spent money on video ad campaigns, while 64% relied on organic reach (Wyzowl, 2025).
- Product education: 49% of marketers use videos to inform customers about products or services (Vidico, 2024).
- TikTok shopping ease: 70% of TikTok users say shopping via shoppable ads is easy (TikTok).
- Partnership ad performance: Vertical ecommerce videos with paid partnerships achieve 20% more conversions per dollar (Facebook, 2025).
- UGC authenticity: 60% of consumers view user-generated content as the most genuine advertising (Market Splash, 2024).
- UGC view advantage: User-generated videos on YouTube receive 10 times more views than brand-produced videos (Market Splash, 2024).
- UGC credibility: 93% of marketers believe user-generated content has more credibility than brand-produced content (Market Splash, 2024).
- Ad skipping: 65% of users skip online video ads when possible (Invideo).
Future of video marketing
What does the future of video marketing look like? Here are video marketing forecasts and best practices that are likely to continue beyond 2025 and 2026:
- 2025 spending projection: Digital video advertising spending is projected to surpass 200 billion dollars for the first time in 2025 at 207.5 billion (Statista, 2025).
- Future spending: 93% of marketers plan to spend the same amount or more on video marketing in 2025 (Wyzowl, 2025).
- Spending increases: 85% of marketers plan to increase video spending in 2025 (Statista).
- Annual budget increases: Businesses increase video marketing budgets by 25% each year on average (Invideo).
- 2029 forecast: By 2029, global digital video advertising is projected to reach 268 billion dollars (Statista, 2025).
- AI tool usage: 51% of video marketers have used AI tools to create or edit marketing videos (Wyzowl, 2025).
- Future UGC with AI: By 2030, 35% of user-generated content will be created using AI tools (Market Splash, 2024).
- Monthly publishing: 31% of businesses publish two to four videos monthly (Hubspot).
- Caption accessibility: 65% of companies add captions to videos for accessibility (Hubspot).
- Humor for virality: 24% of marketers believe humor increases viral potential (Hubspot).
- First seconds matter: 36% of marketers say capturing attention in the first few seconds is most important (Hubspot).
- New adopters: 68% of marketers who don’t use video plan to start in 2025 (Wyzowl, 2025).
To have a more complete understanding of digital marketing statistics and how they’re used, check these SEO marketing statistics and influencer marketing statistics.
How Long Should a Marketing Video Be?
The ideal marketing video length depends on your platform and purpose, but shorter videos usually perform better.
I recommend keeping videos between 30 and 90 seconds. Your goal should be to grab attention fast and deliver value before viewers scroll away.
Here are specific statistics to consider when planning your video length:
- Short-form adoption: 30% of brands use short-form video in their marketing strategies (Hubspot, 2025).
- Optimal length belief: 73% of people believe videos between 30 seconds and two minutes are most effective (Wyzowl, 2025).
- Under 60 seconds standard: 83% of online marketers say short videos should be under 60 seconds (HubSpot).
- 90-second retention: Videos timed at 90 seconds or less achieved a 50% retention rate (SocialPilot).
- Under one-minute performance: The average retention rate for videos under one minute long reaches 66% (Vidyard).
- Engagement sweet spot: Short-form videos show the best engagement rates, with viewers watching at least 16 seconds of videos under one minute, representing 27% of total video length (Wistia, 2024).
- Attention threshold: Marketing videos need to grab attention within 2.7 seconds or less due to short attention spans (Invideo).
Video marketing examples you can copy and use
Marketing for coaches doesn’t have to be complicated. Looking at successful examples helps coaches understand what works in practice.
- Explainer video example: Microsoft Copilot created a silent explainer showing product features through visuals alone, perfect for sound-off scrolling.
- Testimonial video example: Slack features client workplace stories showing real-world impact and results.
- Product demo example: Loop earplugs demonstrate product usage in simple, relatable contexts.
- How-to video example: RevAir created tutorials explaining their unique reverse hair dryer technology.
- Social media video example: Lick paint brand uses TikTok for authentic, behind-the-scenes content to build loyal followings.
- Live video example: Coaches hosting weekly Q&A sessions on Instagram or virtual events like virtual summits to engage their audience in real-time.
- Webinar example: Recording comprehensive training sessions and sharing highlights as part of your content marketing strategy.
For coaches, consider creating client transformation stories, quick coaching tips for social media marketing, or free mini-training sessions that showcase your unique approach.
Lights, Camera, Conversions!
These video marketing statistics prove one thing: Video is no longer just optional for coaches who want to grow.
Adapting to the times and knowing exactly what your audience is looking for keeps you ahead.
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