{"id":13787,"date":"2019-03-19T07:08:20","date_gmt":"2019-03-19T12:08:20","guid":{"rendered":"http:\/\/entrepreneurshq.com\/?p=13787"},"modified":"2019-03-19T07:08:20","modified_gmt":"2019-03-19T12:08:20","slug":"advantages-of-crowdfunding","status":"publish","type":"post","link":"https:\/\/entrepreneurshq.com\/advantages-of-crowdfunding\/","title":{"rendered":"How I Use The Advantages of Crowdfunding To Generate $1M+ In Funding For My Clients"},"content":{"rendered":"<h2 class=\"sub-title-primary\"><\/h2> <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_57_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-66344a7ba85d5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-66344a7ba85d5\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entrepreneurshq.com\/advantages-of-crowdfunding\/#One_Of_The_Fastest_Growing_Areas_Of_Business\" title=\"One Of The Fastest Growing Areas Of Business\">One Of The Fastest Growing Areas Of Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entrepreneurshq.com\/advantages-of-crowdfunding\/#Is_your_product_meant_to_succeed\" title=\"Is your product meant to succeed?\">Is your product meant to succeed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entrepreneurshq.com\/advantages-of-crowdfunding\/#How_To_Test_And_Engage_Pre-Campaign\" title=\"How To Test And Engage Pre-Campaign\">How To Test And Engage Pre-Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entrepreneurshq.com\/advantages-of-crowdfunding\/#Action_Steps\" title=\"Action Steps\">Action Steps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/entrepreneurshq.com\/advantages-of-crowdfunding\/#Result_You_Will_Achieve\" title=\"Result You Will Achieve\">Result You Will Achieve<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"One_Of_The_Fastest_Growing_Areas_Of_Business\"><\/span>One Of The Fastest Growing Areas Of Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Crowdfunding, in my opinion, is one of the <a href=\"https:\/\/www.fastcompany.com\/40503654\/the-most-important-tech-trends-of-2018-according-to-top-vcs\" target=\"_blank\" rel=\"noopener\">most exciting areas of business<\/a> you can be in today. <\/p>\n<a class=\"inline-twitter-link inline-tweet-click\" href=\"#\" onclick=\"inline_tweet_sharer_open_win('https:\\\/\\\/twitter.com\\\/intent\\\/tweet?url=https%3A%2F%2Fentrepreneurshq.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F13787&text=The+amount+of+dollars+being+spent+on+crowdfunding+and+the+amount+of+people+participating+in+these+types+of+campaigns+has+been+doubling+year+after+year.+%40roymorejon+via+%40EHQcom');\" title=\"Tweet This!\">The amount of dollars being spent on crowdfunding and the amount of people participating in these types of campaigns has been doubling year after year. <span class=\"non-dashicons\"> <\/span><\/a>\n&nbsp;<br \/>\nFortunately, due to my SEO background, my company was ranked in the top spot on Google for startup marketing.<\/p>\n<p>A company hired us to manage their campaign and within two weeks we were able to double their funding. We\u2019ve since gone on to help 100s of entrepreneurs and raise over 165 million in <a href=\"https:\/\/www.forbes.com\/sites\/howardmarks\/2018\/06\/10\/how-crowdfunding-is-disrupting-vcs\/\" target=\"_blank\" rel=\"noopener\">crowdfunding capital<\/a>. <\/p>\n<p>An interesting trend I\u2019ve noticed in the crowdfunding space right now is that now B2B companies are jumping in and using it to test product market fit on SaaS software or products.<\/p>\n<a class=\"inline-twitter-link inline-tweet-click\" href=\"#\" onclick=\"inline_tweet_sharer_open_win('https:\\\/\\\/twitter.com\\\/intent\\\/tweet?url=https%3A%2F%2Fentrepreneurshq.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F13787&text=We%3Fre+often+pre-selling+products+before+they+exist.+Most+startups+just+have+one+prototype+and+they+need+to+test+it+out+before+they+go+to+scale+and+produce+it+for+the+market.+%40roymorejon+via+%40EHQcom');\" title=\"Tweet This!\">We\u2019re often pre-selling products before they exist. Most startups just have one prototype and they need to test it out before they go to scale and produce it for the market. <span class=\"non-dashicons\"> <\/span><\/a>\n&nbsp;<br \/>\nOpening themselves up to market feedback is a great way to cut down on mistakes and to really get in tune with what your best customers want to see from you. <\/p>\n<p>It\u2019s also a great way to create buzz and build a community around what you\u2019re doing.<\/p>\n<p>Not every product is meant to <a href=\"\/the-secret-to-living-a-successful-and-fulfilling-life\/\">be a success in the market.<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_your_product_meant_to_succeed\"><\/span>Is your product meant to succeed?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019ve ever seen Shark Tank, you know that a lot of people walk away without a deal and maybe even have their <a href=\"https:\/\/www.ft.com\/content\/66b9b692-2780-11e8-b27e-cc62a39d57a0\" target=\"_blank\" rel=\"noopener\">entrepreneurial dreams<\/a> dashed. <\/p>\n<p>We&#8217;ve now had over 16 clients on the show. <a class=\"inline-twitter-link inline-tweet-click\" href=\"#\" onclick=\"inline_tweet_sharer_open_win('https:\\\/\\\/twitter.com\\\/intent\\\/tweet?url=https%3A%2F%2Fentrepreneurshq.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F13787&text=We+always+start+with+the+problem%2C+solution+and+what+we+see+the+unique+selling+position+to+be.+If+we+can+build+a+groundswell+of+anticipation+and+excitement+before+our+official+launch+we%3Fre+going+to+be+ahead+of+the+game.+%40roymorejon+via+%40EHQcom');\" title=\"Tweet This!\">We always start with the problem, solution and what we see the unique selling position to be. If we can build a groundswell of anticipation and excitement before our official launch we\u2019re going to be ahead of the game. <span class=\"non-dashicons\"> <\/span><\/a>\n&nbsp;<\/p>\n<p>When we\u2019re getting started with a new campaign we first have to make sure we have our assets in place. Quality videography and photography make up the bulk of sales collateral these days.<\/p>\n<p>We then need to <a href=\"https:\/\/contentmarketinginstitute.com\/2018\/06\/buyer-personas-satisfy\/\" target=\"_blank\" rel=\"noopener\">understand our buyers<\/a> and where we can find them online &#8211; especially if we\u2019re trying to reach a niche community. <\/p>\n<p>This means starting way in advance and giving value and advice wherever possible.<\/p>\n<p><a style=\"position: relative; top: -90px; display: block; visibility: hidden;\" name=\"video\"><\/a><br \/>\n<a href=\"https:\/\/youtu.be\/FHfz5UqGbvs\" target=\"_blank\" rel=\"noopener\">https:\/\/youtu.be\/FHfz5UqGbvs<\/a><br \/>\n&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_To_Test_And_Engage_Pre-Campaign\"><\/span>How To Test And Engage Pre-Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are many campaigns that don\u2019t start with a community engagement pre-campaign. We don\u2019t recommend this and we typically spend 3 to 6 months prior to our campaign just adding value to others in the space. <\/p>\n<p>This allows us to also get a great read on their buyer persona, <a href=\"\/unlock-an-email-list-you-didnt-even-know-you-had\/\">build up our email list<\/a>, and make necessary changes in the product before hitting the market. <\/p>\n<p>We also like to build in an element of shareability into our pre-campaign value offers.<\/p>\n<p><a href=\"https:\/\/www.helpscout.net\/blog\/customer-feedback\/\" target=\"_blank\" rel=\"noopener\">Getting as much feedback<\/a> early on is just so critical. It can really change the game in terms of getting the community to come out and back you up. We try to work backwards from our end capital goal to reverse engineer what our funnel conversions need to look like. <\/p>\n<p>This also allows us to test out our creative, the copy, and our landing pages.<\/p>\n<p>Once the product goes live it\u2019s time to hit our audience with the ads we have targeted for their <a href=\"\/advanced-segmentation-to-increase-your-leads-and-sales\/\">specific segment<\/a>. Post-campaign we can either transition the product to an e-commerce site or go through Amazon.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Action_Steps\"><\/span>Action Steps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\">Get involved with your target market\u2019s community online.<\/li>\n<li style=\"font-weight: 400;\">Spend 3 to 6 months adding value to the community and learning about your buyer persona.<\/li>\n<li style=\"font-weight: 400;\">Determine your end fundraising goal and reverse engineer your marketing numbers for conversions.<\/li>\n<li style=\"font-weight: 400;\">Determine how many emails you need collectedbefore you launch the campaign<\/a>.<\/li>\n<li style=\"font-weight: 400;\">Consistently test copy, creative, and CTAs before you launch.<\/li>\n<li style=\"font-weight: 400;\">When you launch, hit each segment of your audience with a targeted marketing message.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Result_You_Will_Achieve\"><\/span>Result You Will Achieve<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A stronger crowdfunding campaign by using that give tons of value to the community and allow you to refine your offer without losing resources.<\/p>\n<div class=\"bc-section bc-group bc-author-box bc-flex-middle\">\n<div class=\"bc-col bc-span_1_of_3 bc-author-box-details\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/08\/BW-ROY-MOREJON.jpg\" \/><\/p>\n<div class=\"bc-author-social\">\n<ul>\n<li><a class=\"dashicons dashicons-admin-home\" href=\"https:\/\/enventyspartners.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"bc-social-name\">Website<\/span><\/a><\/li>\n<li class=\"bc-social-linkedin\"><a class=\"dashicons dashicons-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/roymorejon\" target=\"_blank\" rel=\"noopener\"><span class=\"bc-social-name\">Linkedin<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"bc-col bc-span_2_of_3 bc-author-info\">\n<h5>Mentor: <a href=\"\/mentors\/roy-morejon\/\">Roy Morejon<\/a><\/h5>\n<p>President and Co-Founder of Enventys Partners. A serial entrepreneur and thought leader in online marketing for more than 25 years, Morejon consulted for AOL and Microsoft in his teens and now provides entrepreneurs and startups with a one-stop solution for all of their go-to-market product launch needs.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<br \/>\nThis article is based on an EHQ interview with the mentor.<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One Of The Fastest Growing Areas Of Business Crowdfunding, in my opinion, is one of the most exciting areas of business you can be in today. &nbsp; Fortunately, due to my SEO background, my company was ranked in the top spot on Google for startup marketing. A company hired us<\/p>\n","protected":false},"author":1,"featured_media":13811,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[27],"tags":[],"jetpack_featured_media_url":"https:\/\/entrepreneurshq.com\/wp-content\/uploads\/2018\/10\/EHQ-Daily_-Blogpost-Roy-Morejon.png","_links":{"self":[{"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/posts\/13787"}],"collection":[{"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/comments?post=13787"}],"version-history":[{"count":0,"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/posts\/13787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/media\/13811"}],"wp:attachment":[{"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/media?parent=13787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/categories?post=13787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/tags?post=13787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}