{"id":16462,"date":"2019-04-25T05:45:20","date_gmt":"2019-04-25T10:45:20","guid":{"rendered":"https:\/\/entrepreneurshq.com\/?p=16462"},"modified":"2019-04-25T03:54:40","modified_gmt":"2019-04-25T08:54:40","slug":"how-instagram-ads-work","status":"publish","type":"post","link":"https:\/\/entrepreneurshq.com\/how-instagram-ads-work\/","title":{"rendered":"How Do Instagram Ads Work? My Quick Guide For Newbies"},"content":{"rendered":"<h2 class=\"sub-title-primary\"><\/h2> <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_57_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6636207a8cbe1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6636207a8cbe1\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entrepreneurshq.com\/how-instagram-ads-work\/#A_Primer_For_The_Facebook_Ad_Platform_Newbie\" title=\"A Primer For The Facebook Ad Platform Newbie\">A Primer For The Facebook Ad Platform Newbie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entrepreneurshq.com\/how-instagram-ads-work\/#The_1-2-3_Guide_To_FB_Ad_Manager_For_Instagram_Ads\" title=\"The 1-2-3 Guide To FB Ad Manager (For Instagram Ads)\">The 1-2-3 Guide To FB Ad Manager (For Instagram Ads)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entrepreneurshq.com\/how-instagram-ads-work\/#Action_Steps\" title=\"Action Steps\">Action Steps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entrepreneurshq.com\/how-instagram-ads-work\/#Result_You_Will_Achieve\" title=\"Result You Will Achieve\">Result You Will Achieve<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"A_Primer_For_The_Facebook_Ad_Platform_Newbie\"><\/span>A Primer For The Facebook Ad Platform Newbie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I\u2019ve been studying <a href=\"https:\/\/adespresso.com\/guides\/facebook-ads-beginner\/\" target=\"_blank\" rel=\"noopener\">Facebook Ads<\/a> fairly intensely for the past 3 years. If you weren\u2019t aware all ads on Instagram actually run through the Facebook Ads platform since Facebook is Instagram\u2019s parent company.<\/p>\n<p>My background is in direct sales and back when I was learning about the platform, no one was running ads at the time.<\/p>\n<p>I realized this was an opportunity for me to generate new business and I began experimenting with <a href=\"https:\/\/neilpatel.com\/what-is-facebook-advertising\/\" target=\"_blank\" rel=\"noopener\">different ad setups<\/a>. It took some trial and error but after a year I had created some strong results. I was still in college at this point and I had the realization that since I was making money running ads I could turn that into my whole business.<\/p>\n<p>What I do now is I help <a href=\"\/search-marketing\/\">digital businesses<\/a> massively <a href=\"\/growth-marketing\/\">generate leads and close sales<\/a> through<a href=\"https:\/\/www.makeuseof.com\/tag\/how-to-watch-facebook-live\/\" target=\"_blank\" rel=\"noopener\"> Facebook live streams<\/a> and ads.<\/p>\n<a class=\"inline-twitter-link inline-tweet-click\" href=\"#\" onclick=\"inline_tweet_sharer_open_win('https:\\\/\\\/twitter.com\\\/intent\\\/tweet?url=https%3A%2F%2Fentrepreneurshq.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F16462&text=It%3Fs+important+to+understand+that+the+Instagram+ads+platform+is+always+evolving.+It%3Fs+key+to+stay+current+with+changes+to+the+platform+and+best+practices+as+things+change.+%40HeartSoulHustle+via+%40EHQcom');\" title=\"Tweet This!\">It\u2019s important to understand that the Instagram ads platform is always evolving. It\u2019s key to stay current with changes to the platform and best practices as things change. <span class=\"non-dashicons\"> <\/span><\/a> Fortunately, the basics stay the same and you\u2019ll hopefully be able to apply this information for many years to come.<\/p>\n<p><a style=\"position: relative; top: -90px; display: block; visibility: hidden;\" name=\"video\"><\/a><\/p>\n<p><a href=\"https:\/\/youtu.be\/oEWE-LUikEM\" target=\"_blank\" rel=\"noopener\">https:\/\/youtu.be\/oEWE-LUikEM<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_1-2-3_Guide_To_FB_Ad_Manager_For_Instagram_Ads\"><\/span>The 1-2-3 Guide To FB Ad Manager (For Instagram Ads)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<a class=\"inline-twitter-link inline-tweet-click\" href=\"#\" onclick=\"inline_tweet_sharer_open_win('https:\\\/\\\/twitter.com\\\/intent\\\/tweet?url=https%3A%2F%2Fentrepreneurshq.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F16462&text=The+Facebook+ad+manager+is+simple+to+use+once+you+have+your+bearings.+Its+layout+is+unfortunately+unnecessarily+complex+and+can+actually+trip+you+up+if+you%3Fre+not+careful.+%40HeartSoulHustle+via+%40EHQcom');\" title=\"Tweet This!\">The Facebook ad manager is simple to use once you have your bearings. Its layout is unfortunately unnecessarily complex and can actually trip you up if you\u2019re not careful. <span class=\"non-dashicons\"> <\/span><\/a>\n<p>Right when you open Ads Manager select the button that says \u201cCreate Ad\u201d.<\/p>\n<p>Here you can easily manage multiple campaigns all in the same window. <\/p>\n<p>There are lots of extra features for power users, but all you really need to understand is Campaigns, Ad Sets, and Ads. <\/p>\n<p>Campaigns are where you tell Facebook what you want to do with your ads. <\/p>\n<p>Do you want video views, website conversions, or purchases from your online store? There\u2019s a range of conversion types Facebook offers. <\/p>\n<p>If you\u2019re trying to <a href=\"\/marketing-automation\/how-to-landing-pages\/\">send traffic to a landing page<\/a> then Website Conversions is your best bet. Yes, you can <a class=\"inline-twitter-link inline-tweet-click\" href=\"#\" onclick=\"inline_tweet_sharer_open_win('https:\\\/\\\/twitter.com\\\/intent\\\/tweet?url=https%3A%2F%2Fentrepreneurshq.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F16462&text=Optimize+for+engagement+or+video+views+but+when+you%3Fre+just+starting+out+conversions+is+a+good+catch-all.+%40HeartSoulHustle+via+%40EHQcom');\" title=\"Tweet This!\">optimize for engagement or video views but when you\u2019re just starting out conversions is a good catch-all. <span class=\"non-dashicons\"> <\/span><\/a>\n<p>Ad sets allow you to set your budget per ad and their placements.<\/p>\n<p>This is where you can select for Instagram only or some combination of Facebook and Instagram together. Up to you! <\/p>\n<p>Since we\u2019re talking about Instagram today, we\u2019ll stick to that. Each ad set contains at least one ad. You can have multiple ads per ad set but then they\u2019ll be splitting the budget you\u2019ve allotted.<\/p>\n<p>My personal philosophy is when you\u2019re first starting out <a href=\"\/marketing-automation\/marketing-automation-for-your-social-media\/\">keep it simple<\/a> with one ad per ad set. Rather than allowing Facebook to decide where to spend your money, run a 24-hour test at $5 per ad set and then pick your winning ads to move forward with.<\/p>\n<p>That\u2019s enough to get you started and some fast data to work with.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Action_Steps\"><\/span>Action Steps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\">Go onto the Facebook Ad Manager and select \u201cCreate ad&#8221;.<\/li>\n<li style=\"font-weight: 400;\">Set your ad objective, choose Website Conversions if you\u2019re sending traffic to a landing page. If you\u2019re a more advanced user choose any objective that fits.<\/li>\n<li style=\"font-weight: 400;\">Create your ad sets, and set the budget and placement for your ad. Instagram allows for ads in the feed and ads in stories.<\/li>\n<li style=\"font-weight: 400;\">Create one ad per ad set and allow them to run for 24 hours with a $5 budget. After 24 hours, decide which ads performed the best and keep testing them to improve.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Result_You_Will_Achieve\"><\/span>Result You Will Achieve<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your first ad optimized on Instagram via the Facebook Ad Manager.<\/p>\n<div class=\"bc-section bc-group bc-author-box bc-flex-middle\">\n<div class=\"bc-col bc-span_1_of_3 bc-author-box-details\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/04\/ISS-Zach-Spuckler.jpg\" \/><\/p>\n<div class=\"bc-author-social\">\n<ul>\n<li><a class=\"dashicons dashicons-admin-home\" href=\"http:\/\/www.heartsoulhustle.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"bc-social-name\">Website<\/span><\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"bc-col bc-span_2_of_3 bc-author-info\">\n<h5>Mentor: <a href=\"\/mentors\/zach-spuckler\/\">Zach Spuckler<\/a><\/h5>\n<p>Online business strategist at Heart Soul Hustle. Zach Spuckler teaches online business owners how to get seen, be heard, and become profitable leveraging advertising on Facebook and Instagram.\n<\/p><\/div>\n<\/div>\n<p>&nbsp;<br \/>\nThis article is based on an EHQ interview with the mentor.<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Primer For The Facebook Ad Platform Newbie I\u2019ve been studying Facebook Ads fairly intensely for the past 3 years. If you weren\u2019t aware all ads on Instagram actually run through the Facebook Ads platform since Facebook is Instagram\u2019s parent company. My background is in direct sales and back when<\/p>\n","protected":false},"author":1,"featured_media":16495,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"jetpack_featured_media_url":"https:\/\/entrepreneurshq.com\/wp-content\/uploads\/2019\/04\/EHQ-Daily-Zach-Spuckler.png","_links":{"self":[{"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/posts\/16462"}],"collection":[{"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/comments?post=16462"}],"version-history":[{"count":0,"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/posts\/16462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/media\/16495"}],"wp:attachment":[{"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/media?parent=16462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/categories?post=16462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entrepreneurshq.com\/wp-json\/wp\/v2\/tags?post=16462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}