Yoga Coach Salary: How Much Do Yoga Teachers Make? 5 Ways to Earn More

If you’re reading this, there’s a good chance you’re looking into becoming a yoga coach, or maybe you’ve already taken the plunge and are just wondering how much do yoga coaches make.

It’s totally normal to be curious about what this kind of career could actually look like financially.

You have questions like, “What’s the average hourly rate or average yoga coach salary of the highest earning yoga instructors?” or “Can I really earn as a yoga teacher and make ends meet?” or “How can I increase my yoga coach salary?”

These are the same questions many coaches face when they start their yoga career.

The thing is, the answer isn’t always straightforward. A lot of factors come into play when it comes to yoga instructor salaries, like where you teach yoga, the type of clients you work with, and how you structure your classes.

But don’t worry. I’m here to walk you through it.

I’ve done yoga on and off for years. Now, I’m the type who practices twice a week: 30 minutes of stretching and yoga. It’s honestly a lifesaver for clearing my mind and loosening up my hamstrings, which are still a bit tight from my soccer days.

Seriously, even I’d pay for a private yoga coach at this point even though I do prefer group classes.

So, if you’re thinking about becoming a full-time yoga coach or fitness instructor, know that there’s a whole bunch of people like me who are more than happy to let you work your magic on them – and it’s helpful to understand what you can expect for your yoga teacher salary.

Yoga Coach Salary: A Quick Summary

The average yoga coach salary can vary greatly depending on location, yoga industry experience, and how they structure their classes or private sessions.

Here’s a breakdown of the most relevant salary information you need to know before you become a yoga teacher:

Hourly rate: $25 – $75 per hour (depends on location, experience, and class type).
Per class: $30 – $100 per group class.
Annual salary: $30,000 – $80,000+ per year.
State differences: Higher earnings in states like California and New York.
Country differences: In the US, yoga teaching rates range from $30 – $75 per hour; in the UK, it’s £25 – £50 per hour; and in Australia, rates are typically AUD 50 – 90 per hour.
Factors affecting salary: Location, yoga training experience, specialization, and working independently or at private yoga studios.
Full-time vs. part-time: Full-time can reach six figures; part-time is typically lower.
Private sessions: $100 – $200+ per hour for one-on-one coaching.
Online coaching: Online yoga studio classes can increase earnings via per-class or subscription models.
Boosting earnings: Specializing, offering workshops, retreats, and strong marketing can raise income.

How Much Can a Yoga Coach Make?

As a yoga coach, the salary potential yoga teachers can earn is huge. With the right approach and creativity, you can build a thriving business that brings in substantial income.

Whether you’re new to teaching yoga, offering private sessions, leading workshops, or coaching online, there’s no limit to what you can earn as a yoga coach.

Are you ready to see exactly how much you can make as a yoga coach?

Yoga Coach Pay Rate: 5 Successful Yoga Coaches

Yoga coaches can earn a solid income, especially when you offer a specialized program for yoga or premium experiences. Beyond standard group classes, coaches who package their expertise into workshops, retreats, and online courses can significantly increase their earnings.

Here’s a breakdown of typical rates:

Private sessions: $50 to $150 per hour
Group sessions: $30 to $80 per person, depending on location and class size
Special workshops and retreats: Rates vary, but premium experiences can bring in $200+ per attendee
Online courses and memberships: Prices range from $50 to $500+ per program

1. Leah Sugerman

Leah Sugerman offers a variety of services and products for yoga practitioners and teachers. Her offerings include:

Private one-on-one coaching: $150/hour
Group coaching and workshops: Around $40-$60 per session
200-Hour Yoga Teacher Training Program: $2,500 (includes in-depth teaching curriculum)
Online courses: Prices vary from $99 to $399

Leah provides both personalized coaching and professional training, helping students deepen their yoga practice while offering comprehensive training for new teachers.

2. Yoga Girl (Rachel Brathen)

Rachel Brathen, also known as Yoga Girl, has a wide array of offerings, from digital content to in-person experiences. Here’s a breakdown:

Yoga Girl App membership: $14.99/month or $89.99/year
Private coaching sessions: $250/hour
Retreats: $2,000 to $3,000, depending on the location and duration
Books and products: Various priced from $10 to $25
Yoga Girl Shop (merchandise): Prices range from $15 to $75 for items like gift cards, jewelry, and astrology courses

Rachel’s diverse revenue streams and services as a yoga coach include app subscriptions, coaching, physical products, and retreats, giving her multiple ways to engage with her audience.

3. Sara Hubbard

Sara Hubbard has personalized yoga coaching services, along with a variety of products and resources. Her offerings include:

Yoga coaching packages: $80 per hour
Private one-on-one yoga sessions: $100/hour
Online courses and workshops: Prices vary from $49 to $299
Products (books, kitchen supplies, supplements): Typically priced from $10 to $419

Sara’s services focus on deepening yoga practice while also providing valuable online resources for her clients.

4. Jason Crandell

Jason Crandell offers several income streams through his training programs and yoga teacher training courses. Here’s a breakdown:

Mastering the Art of Yoga Sequencing Course: $497
Group call option: $97 for 15 hours of live learning and coaching
300-Hour Online Yoga Teacher Training: $2,500
Essential Guide to Yoga Anatomy: $97 (as a standalone guide)
Extended course access: Available for a nominal service fee after 12 months

Jason’s offerings are a mix of detailed online courses, teacher training, and specialized resources to help yoga teachers enhance their teaching abilities and anatomical knowledge.

5. Danielle Collins

Danielle Collins is a leading expert in Face Yoga and has developed several income streams, including online courses, coaching, and products. Here’s a breakdown of her offerings:

Private Face Yoga coaching: £95/hour (approx. $120)
Face Yoga Masterclass: £49 (approx. $60)
Face Yoga Online Course: £149 (approx. $185)
Face Yoga Teacher Training: £1,395 (approx. $1,750)
Face Yoga Shop: Offers products like Face Yoga tools, skincare, and accessories. Prices range from £15 to £70 (approx. $18 to $90)
Face Yoga App: Subscription model, with access to exclusive classes and routines

Danielle’s business model revolves around her Face Yoga brand, which includes digital courses, in-person training, coaching, and a product line to support the Face Yoga practice.

Yoga Coach Salary: 2025 Data and Findings

Your earnings as a yoga instructor are largely shaped by how you build your business. The more you teach, the more you can earn, and expanding your offerings – from in-person sessions to online programs – can bring in even more. The sky’s the limit.

Yoga coach salary per hour

Your hourly rate as a yoga coach will depend on your experience, location, and the niche you specialize in. However, these are average figures that can provide a solid understanding of what you might expect to earn:

On average, yoga instructors earn $28.05 per hour. Entry-level positions typically start at $20.80 per hour, while more experienced instructors can make up to $45 per hour.
In states like Nevada, South Carolina, and Missouri, the average rate can be as high as $37.50 per hour.
California and New York, while offering some of the most desirable yoga markets, have lower rates, averaging $27.04 and $26 per hour, respectively.

Yoga coach salary per year

The annual salary of a yoga coach varies greatly based on their location, expertise, and the number of hours worked each week. Here’s a breakdown:

The median yoga coach salary in the USA is $58,348 per year, with entry-level instructors earning around $43,274 annually, and more experienced coaches making as much as $93,600 per year.

Nevada, South Carolina, and Missouri offer some of the highest yoga salaries, averaging $78,000 per year.
States like New York and California average around $54,080 and $56,245 annually, respectively.
In more affordable states like South Dakota, Iowa, and Kansas, the annual salary may be closer to $43,160 or even $37,440.
If you’re working part-time and teaching around 20 hours a week at an average rate of $28.05 per hour, you could earn around $29,186 per year. However, full-time instructors teaching 40 hours per week can expect to earn closer to $58,348 annually.

Yoga coach salary in Europe

In Europe, the earning potential for yoga coaches is strong, especially in cities with a thriving wellness culture. Coaches can expect to earn a solid income, with rates that reflect the local demand and expertise.

Private sessions are generally €9.00 to €30.00 per hour.
The annual salary for a yoga coach in Europe is anywhere between €18,873.42 and €33,745.43, depending on location and client base.
Cities like London, Berlin, or Barcelona offer higher rates.

Yoga coach salary in the US

The United States offers a broad range of earning opportunities for yoga coaches, with pay rates that can vary significantly by region. Coaches in larger cities often command higher rates due to the demand for specialized services.

Private sessions typically earn $28.05 to $150 per hour, with group sessions ranging from $30 to $80 per person.
Experienced coaches in big cities like New York or Los Angeles can earn $70,000 to $93,600 per year, while smaller markets may offer $43,274 to $58,348 annually.

Yoga coach salary in Canada

Yoga coaches in Canada enjoy a strong salary range, with rates that depend on experience and location. Major cities offer higher pay, but even smaller towns can provide a sustainable income.

In Canada, private sessions typically pay $35.96 to $55.24 per hour.
Group sessions are generally $30 to $70 per person.
In cities like Toronto or Montreal, experienced coaches can earn $58,126.58 to $123,666 per year, while smaller towns may offer $40,000 to $60,000.

What Is a Yoga Coach?

So, what’s a yoga coach? A yoga coach is someone who takes clients beyond just basic yoga classes.

As a yoga coach, you’re helping people with personalized practices that align with their unique goals. Whether it’s stress relief, building strength, or improving flexibility, your job is to guide your clients to get the most out of their yoga practice and life.

What sets you apart as a yoga coach?

You’re offering customized, one-on-one or small group coaching that focuses on individual goals.
You’re blending the physical side of yoga with a deeper, more personal connection, helping clients tackle their mind and body goals together.
You’re creating unique sequences tailored to your clients’ needs, whether it’s for flexibility, mental performance, or improving mobility.

Yoga Instructor vs Yoga Coach vs Yoga Teacher

Now, you’re probably wondering how being a coach differs from being a yoga teacher or instructor. Let’s clear that up:

Yoga coach: You focus on individual or small group coaching sessions that are specifically tailored to each client’s goals. You’re all about creating a personalized experience. Whether it’s boosting energy, relieving stress, or improving posture, you’re building a mindset coaching practice that matches what they need.
Yoga instructor: Full-time yoga instructors run group classes following a set curriculum. You focus on general teaching for a wide range of students with varying skill levels.
Yoga teacher: More focused on guiding students through physical poses in a group setting. It can include elements of spiritual and personal growth coaching, but without the same one-on-one personalized coaching that a yoga coach would provide.

How to Make Money as a Yoga Coach

Ready to turn your passion into a career? Yoga coaching isn’t just about teaching a few classes here and there. You’ve got a ton of potential to earn by diversifying your offerings. Here’s how:

Group classes: Host in-person or online classes and charge per session. It’s a great way to build a regular client base.
Private sessions: Offering one-on-one coaching can steadily increase your yoga teacher’s salary. Clients will pay for personalized high-ticket coaching sessions that focus on their exact goals.
Workshops and retreats: Offer immersive workshops or yoga retreats that provide an all-in-one experience.
Online coaching: Go digital with online classes or coaching programs, helping people everywhere, no matter where you are.
Corporate yoga: Many businesses want to offer wellness programs. Teaching corporate yoga is a great way to increase your income as a yoga coach and reach new clients.
Specialized yoga: Focus on niche markets like prenatal yoga, yoga for athletes, children’s yoga, or stress-relief yoga. Clients in these niches tend to value personalized coaching and are willing to pay the yoga instructor’s salary.

5 Factors That Impact How Much Yoga Coaches Make

So, how much can you really make as a yoga coach? Well, the average yoga instructor salary depends on a few key factors. Here’s what will impact your income:

Location: Living in a larger city or a place with a higher cost of living can mean you can charge more.
Experience: The more you teach, the faster you can become a yoga instructor who charges premium rates. Clients often pay more for seasoned coaches who have a strong reputation and yoga certification or are registered under Yoga Alliance.
Niche: Specializing in certain types of yoga services, like yoga for athletes, stress relief, or empowerment coaching, can help you stand out and earn more.
Client base: A loyal client base means consistent work and more money you can make per class. Building relationships is how yoga instructors earn a stable income.
Class format: Private sessions usually allow you to charge more than yoga with others as part of the group, so balancing both is a good way to increase income.

How to Increase Your Yoga Coach Earnings

Want to find more ways to make money as a yoga coach? There are plenty of strategies to boost your earnings while offering more value to your clients:

Offer specialty classes: Focus on a specific yoga style or offer classes tailored to a particular group (e.g., prenatal yoga, yoga for seniors, personal growth coaching classes).
Develop digital products: Build evergreen digital products like video series, memberships, or self-paced courses. This allows you to make money while you sleep.
Build a strong online presence: Social media and a website can help you attract clients from all over the world. The bigger your online presence, the more clients you can book.
Offer coaching packages: Offering discounted packages or subscription models can help clients commit to long-term coaching while giving you more stable income.
Upsell additional services: Branch out into nutrition or mindfulness coaching as add-ons to your yoga sessions. This can help you make more money as a yoga instructor.

How to Become a Yoga Coach

Ready to take the leap and start your coaching business? It’s an exciting journey, and it’s all about finding your unique path. Here’s how you can make it happen:

Get yoga instructor certification: Start by getting a solid yoga coach certification. The typical starting point is a 200-hour teacher training, but some advanced coaching certifications can help set you apart as a certified yoga instructor.
Choose your niche: Choose a focus. Yoga for athletes? Prenatal yoga? Mindfulness? Pick a specialty that excites you and makes you stand out.
Build experience: Get hands-on by teaching online yoga classes or offering private sessions. The more you teach, the more confident you’ll become.
Create your brand: Let your personality shine! Build a personal brand and marketing strategy that attracts your ideal clients through social media, your website, and word-of-mouth.
Set your rates: Think about what your services are worth. Research rates in your area and set your pricing accordingly.
Keep learning: Yoga’s a lifelong journey. Keep growing your knowledge with additional certifications and workshops, so you can keep offering fresh value to your clients.

What Does a Yoga Coach Do

As a yoga coach, you’re not just leading poses – you’re guiding your clients on a transformative journey. Here’s a quick look at what many yoga teachers do daily:

Custom coaching: Create personalized yoga routines that align with your clients’ specific goals.
Mind-body connection: Help your clients strengthen both their body and mind.
Accountability: Keep your clients on track with their yoga practice, offering them ongoing support and motivational coaching.
Flexibility: Adapt your coaching to whatever your clients need, whether it’s stress relief, building strength, or improving their flexibility when they practice yoga.
Progress tracking: Help clients track their progress and celebrate their successes.

From Mat to Mastery

Your yoga coach salary isn’t set in stone. Whether you’re just starting out in the yoga community or looking to scale your career as a yoga instructor, the right strategy can help you earn more while working less.

If you’re still trying to figure out how to attract high-paying clients, package your expertise, and build a business that runs smoothly, you don’t have to do it alone.

I’ve helped hundreds and hundreds of coaches to:

Develop a high-ticket offer in any industry
Attract leads ready to invest in your services
Automate & scale your coaching business

Join other coaches who have used this system to generate predictable income freedom.

Get free access to the coach’s playbook right now and build a yoga business that flows as effortlessly as your practice.