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These days so much of our lives have migrated online that it’s easy to get lost in all the noise.
As marketers, we need to understand how we can cut through all that to get our message heard.
I’m a big believer in organic growth and the idea that people buy from other people that they know, like, and trust.
This is where personal branding comes into play in a big way. If people in your industry can grow to associate you with high value and specific marketing message, all tied to an image of you, then you’ll be in position to scale.
You’ll be able to convey that know, like, and trust level over a larger range of social connections.
I’ve used these tactics myself and it’s been a great strategy for my own agency.
All the various social media platforms have their strengths and weaknesses, but LinkedIn is often low hanging fruit for entrepreneurs.
In the earlier days of the platform I was guilty of accepting a lot of these requests, and this weakened my overall audience, so I had to go through my connections and decide who was worth keeping.
This can be time-consuming, but if your audience is muddled by these low-value connections you’ll need to set aside the time to do it.
For me, I’m aiming to have an audience of marketers, CEOs, founders and innovation managers.
The next step is using the built-in tools (on the premium version of the site.) I use LinkedIn Sales Navigator, the Recruiter tool and the general advanced search tool.
Once I was organizing a conference and I needed to do a search for innovation managers.
Using the Sales Navigator I was able to visit these target profiles. What you also can do is to start auto connecting via LinkedIn Helper.
This tool allows you to send multiple connection invites at once, along with a personal note. I’ve done this to give a massive boost to my network very quickly.
Here’s a huge secret to this stuff: Every webpage you have online or on social media – treat it as a landing page. You want people to land on your page and then want to follow you back.The tagline is so important because it follows your name around onto every post you send out.
Once you’re releasing content and it’s getting some post interaction, you should interact with those people and bring them deeper into your network to start build great relationships.
A stronger personal brand on LinkedIn that will boost your profile within your industry and get you in front of new, targeted prospects.
This article is based on an EHQ interview with the mentor.
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