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Small business owners have a huge opportunity when it comes to marketing online. Video is an important piece of the puzzle, especially for local small businesses who are looking to gain the upper-hand on the competition.
A lot of local businesses still haven’t gotten onboard with internet marketing. I know, crazy right?
But it’s true and even with a minimal amount of effort you can quickly be dominating in local search results in your area. What I want to share with you today is a method that can jumpstart your video marketing by turning your most frequently asked questions into high converting videos. These are the top of mind questions that you’re getting asked everyday, and they’re also the questions that people are typing into search engines like Google and YouTube.
In addition to frequently asked questions, you can also make videos about “should ask questions”. These are questions that your customers don’t ask, but should ask because the answers would help them make better purchasing decisions. They’re the kind of questions that help position you as a true expert in your industry and will make people more likely to trust you.
When someone interacts with a local business, they are likely to form a personal relationship with the employees of that business.Before customers decide where to buy from they’re going to be shopping around to see who’s the right provider. You can actually build trust by educating your potential customer on what they should be looking for within your market space. If a customer then went and asked your competitors these questions the chances are they aren’t going to be as prepared with answers as you are.
It doesn’t hurt to localize your answers and even slyly advertise some of your recent projects. If you’re a gardening service you might want to mention what areas you’ve been working in frequently and the types of jobs you’ve been working on. It helps connect you to your community and makes your business feel more “real” to your prospect.
Once you have your list of questions, make some notes on your answers but don’t script them out fully. Maybe practice in front of the mirror a few times but don’t over do it. Just get your camera set up and start shooting. You don’t need a fancy set up, but be sure to get an external microphone to record sound for better quality.
Better local search results for small businesses by turning your frequently asked questions into highly marketable videos.
This article is based on an EHQ interview with the mentor.
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