I’ve been working as a professional photographer for the past 10 years and my work ranges from celebrity photoshoots to humanitarian work around the world.
I’ve also founded an online university to teach photography as well as a movement where we give photos away to people in need.
LinkedIn has been so great for me when it comes to connecting with professionals. A lot of social media doesn’t appeal to me, but using LinkedIn has given me a way to build deeper relationships with the people I want to work with.
Photography comes into play on LinkedIn in a major way. Your profile photo is the first thing people see when they come to your page. Although it’s a professional platform, I like to see some personality in people’s headshots.Generally, I use a big soft light because the bigger the light, the more flattering the end result. I sometimes use ring lights which work well too.
Depending on what the client does for a living, having their workspace visible in the photos typically is fine. A lot of photographers will have photos of them holding their cameras. I think that’s a bit cliche!
You don’t need to literally show what you, I like photos that show off your personality in more subtle ways.
For “avatar” photos you have less leeway because the photo is likely going to be cropped as a square and shrunken down as an icon. Still, personality can help here.
Connecting with the camera also changes the dynamics of a photo. How much eye contact the subject makes with the camera can cast a different vibe on the image.
Lighting also plays a large effect when it comes to the overall look so make sure you’re expressing your wants and needs clearly with the photographer.
As photographers, we love good communication, but we’re not mind readers.
A better LinkedIn profile photo that shows off your personality and professionalism.
This article is based on an EHQ interview with the mentor.
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