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I started my Instagram account, @ThinkGrowProsper back in January 2014.
I’m not a traditional entrepreneur in the sense that I came in with a business plan and set goal in mind. I was simply following my passion and wanted to contribute something positive back to the world.
Along the way, my business formed around what I was putting out there and the growth since then has been incredible.
What I’ve been able to do with @ThinkGrowProsper is to create what I consider to be a new kind of media company.
Our company is able to thrive in today’s ever-changing landscape because we’ve erased the gap between content and advertisement.We don’t do that with our “shows”, or posts in our case.
We’ve built a tremendous audience with our content and having command of that many eyeballs is valuable to many other brands and business.We’ve done this by integrating our sponsored content into the page so that it’s almost indistinguishable from our regular content.
One of the most challenging aspects of my business is figuring out how to deliver quality content to my audience that still gives great exposure to our advertising partners.
There needs to a balance, but the content is always put first.
Staying true to your voice and within the realm of your niche is non-negotiable.I’ve only partnered with sponsors who’re highly aligned with the mission of @ThinkGrowProsper and are OK with creating original content that works within the parameters of our channel.
Up until recently, all my advertising partners have come to us organically.
Our native content has been successful enough that simply putting a link to contact us in our bio has sufficed in generating interest in working with us.
The theme, message, and unlying intentions are everything when showing up on Instagram. Followers are very savvy these days and if your content slips off the mark they’ll let you know in the comments or simply by giving you the boot with an unfollow.
I never want my content to be an interruption to my followers, I want to add value.
Monitize your Instagram
An Instagram content model that maks money but still remains highly branded and relevant to your audience.
This article is based on an EHQ interview with the mentor.
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