Leveraging The Right Audience I went to Auburn University to become a civil engineer, but engineering wasn’t a good fit. I wanted to run my own business so I started selling products on Amazon. It was going well so I wanted to find other products to sell and that’s how
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What Automation Architectures Can Do For You My first business was a martial arts gym – it was a great business. I didn’t want a job but I had to pay for grad school so I turned my sport into my livelihood. The problem with my gym business was that
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One Of The Fastest Growing Areas Of Business Crowdfunding, in my opinion, is one of the most exciting areas of business you can be in today. Fortunately, due to my SEO background, my company was ranked in the top spot on Google for startup marketing. A company hired us
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In Reviews We Trust The tactic I want to share today is pretty simple. It’s the idea that you can use your customers to generate more value for your business. For a lot of small businesses referrals are the lifeblood of the business, so it’s not a new concept. With
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The Marketing Triumvirate And Borrowing From Taguchi I started with pay-per-click (PPC) marketing before AdWords was launched and I even worked as a technical editor for the official “AdWords For Dummies.” However, before that I was involved with SEO, and PPC was much easier since you could simply buy your
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How Machine Learning Has Improved Search Rankings My approach to SEO is based around raising your click rates. There are a few reasons for this, one is that if you can make your links more “clicky” or more interesting and raise your SEO click-through rate (CTR), then you’ll be moved
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