Your 10-Step Guide to Personal Branding

Your 10-Step Guide to Personal Branding

Gone are the days when only actors, musicians, CEOs, and athletes have personal brands. These days, anyone who’s willing to put in the time and effort to build their niche can become a thought leader with a strong personal brand. A brand is anything that separates one...
How to Build Trust and Authority in Your Business

How to Build Trust and Authority in Your Business

Gone are the days when building trust is all about sales talks and calling in the experts. According to a HubSpot survey, only 3% of the respondents consider salespeople and marketers as trustworthy.  Millennials, in particular, are naturally skeptical of advertising,...
A Beginner’s Guide on How to Get Podcast Sponsors

A Beginner’s Guide on How to Get Podcast Sponsors

There are plenty of ways to make money from your podcast, but the truth is, the ads are where the top dollars are. According to Edison Research, most podcast listeners in the US are wealthier than average, making them an attractive demographic for advertisers. That is...