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Mark White

LinkedIn Connections Explained For Targeting New Clients

“Working” LinkedIn Like A “Big Room” LinkedIn is an incredibly powerful tool for small businesses. It can give you power and access to people you would normally never have a way to get in touch with. Using LinkedIn’s search you have 500 million people to filter through in order to

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Ajay Prasad

Developing An Ideal Customer Profile For A New Product

Letting Go Of Customers I always tell entrepreneurs to first identify their ideal customers. In my business running a reputation management platform, I first wanted to offer my services to every company out there. This was a big misstep. This then became the group of people that I wanted to

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Liam Austin

3 SEO Tips To Higher Rankings For Your Small Business

Trying to figure out where to start with improving your search rankings can be difficult. I know, because I’m working on mine as I’m writing this. There are so many things you could add, improve, and pay for in order to hopefully jump up towards the holy grail that is

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Steve Larsen

Creating An Irresistible Offer That No One Can Refuse

The Tech Is Taken Care Of I’ve built over 400 funnels in the last several years working with ClickFunnels.   For me, I’ve seen offer creation as one of the keys to having a great funnel. I’d say if I had to pick one tool to have in the toolbox

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Tanya Smith

How To Automate And Balance Your Online Marketing

A Principled Approach To Marketing I have six principles I use to be more mindful in my marketing. I see successful marketing as an outgrowth of my intention to live as a successful human. That’s what led me to develop these principles that I’ve returned to over the years throughout

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Adele Revella

How To Create Buyer Personas That Earn Buyer’s Trust

Understand Your Customer’s Buying Decisions Buyer personas are my favorite topic to discuss and the reason I founded Buyer Persona Institute almost ten years ago.   We interview B2B buyers about their buying decisions and they are so frustrated – they tell us it is too hard to get the

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