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A question I’ve been hearing a lot from people lately is, “how do I turn my brand into a business on Instagram?”
It’s a really great question, and unfortunately there isn’t one straightforward answer. When I think about my own story and how I launched @Askamillionaire it’s incredible how much content had an effect on the account’s growth.
As I began diving into the world of Instagram, I really didn’t intend for @Askamillionaire to become a business or even it’s own brand.
At first it started with me just getting curious about the platform and checking out the different types of content I was seeing people post. What I started finding was that there was a huge demand for motivational content geared towards entrepreneurs.
And I said to myself, “heck, I’m an actual millionaire! I’ve done it, I’ve been incredibly successful in business. I can offer that same motivation, but I can also back it up with real world experience and advice.”
I’m telling you all this not to brag, but because a big reason why my account has been so successful is that I found a real need in the community I could meet.
Not only that, but I was offering more than the other accounts! I was spending sometimes up to 18 hours a day responding to comments and DMs!
I knew it was unsustainable to answer every single message all the time. (Although I still answer most of them!)
I had to produce my content in a more systemized way if I wanted to help the greatest number of people.
What I found after consulting with some of the experts behind the biggest Instagram accounts was that in order to be most effective content needs to be:
Instagram is a 24-hour platform and it takes a lot of attention and energy if you want to continually grow your following but it’s absolutely worth it.
A set of brand guidelines for great Instagram content.
This article is based on an EHQ interview with the mentor.
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