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I love hopping on phone calls with my subscribers. It’s an incredible way to connect with your audience on a deeper level and it can help you convert more sales too.
I don’t recommend this for every type of sale though.
I use it for a lot of my high-value coaching packages but I don’t go this route for let’s say, my content marketing services.
When your offer coincides with a lot of complex emotional “stories” it’s a great way to learn more about your prospect’s pain points.
Now to be clear, these conversations aren’t sales calls, they are connection calls. They don’t always lead to sales, but if they do that’s great.
Even calls that don’t end up converting into sales give you valuable insights that can become game-changers in how you market your business or even what types of solutions you’re offering.Oh, and the best way to get on the phone with someone is simply just to ask. Whether it’s by email or a social media post, just put out the offer to connect and a link to your calendar. Then watch what happens.
You may be surprised but people naturally want to connect. Especially if they see you as a person who has a lot to offer.This brings me to how you can manage these calls and maximize value for both sides.
I want to stress how simple this all is.
Don’t turn hopping on the phone with your audience into a mountain.
It is an incredibly valuable way to improve how you connect to customers but that doesn’t mean it’s difficult or complex. Just get out there and start talking.
Authentic testimonials for your business.
This article is based on an EHQ interview with the mentor.
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