If you’re sending cold emails and aren’t getting the kind of replies you want…
That’s a harsh reality of choosing to leverage cold outreach, despite how effective it can be.
Even on a good day, the cold hard truth is that most of your emails won’t get a response. Even when you think your templates are perfect, or your messaging is personalized to the point where everyone should want to respond, there’s more you could be doing.
Table of Contents
Then they have to organize their thought process, verbalize it, and to respond to you. This is the “time gap” between when they receive your offer and ultimately make a decision on it.
Now, I’m sure you’ve received cold emails yourself, and in the time you spend reading or thinking about the email, you’ve probably realized that you “just don’t have the time” to actually respond to the sender right now.
Then, you default to what’s easiest—you close the email, and move on to the next task at hand.
Unfortunately, this scenario describes the fate of most cold emails.
If you want to increase your response rate, you need to close the time gap that your prospect takes in order to think about and make a decision on your offer.
Employ my 1,2,3 email template that we talked about in the video. By doing so, we can reduce the TIME your prospect needs to devote to your email. This reduces the “friction” that otherwise might prevent your email from being responded to.
So how do we effectively do this?
P.S. Remember this email is best used near the end of your email series.
Let’s look at the steps to construct this email.
First, you get in touch with them. You acknowledge that they have not responded to your previous emails.
Then, you give them three options that encompass possible reasons why they have not responded. For example:
Easy right? Now here is the important part…
Ask them to hit reply and respond with just the corresponding number that best describes their situation – either option 1, 2, or 3.
By doing this, you’re reducing the time and effort your prospect needs to devote to the follow up email.
You are reducing the “friction” that often leads to less responses with your cold email templates.
Better yet…
You are also creating the basis for a conversation by leading your prospect to that next actionable step. Try this technique out and hopefully you will see a huge increase in your cold email response rates.
Bonus: Try to be funny, while respecting your prospects time. And for even more on my cold email philosophy (including extra templates, books and other resources), grab my Cold Email Hacks 2.0 Guide today.
Increase in response rates for your cold email series by reducing the response friction as much as possible.
This article is based on an EHQ interview with the mentor.
Copywriting for coaches is non-negotiable. It’s an essential aspect of business development that can make…
Looking for a reliable marketing channel that you probably use every day as a consumer…
There are many ways to gain high-paying clients. And, you don’t have to be on…
How can you leverage your Instagram account to build trust, show off your experience and…
So, you launched your coaching business and are wondering, "How do I get coaching clients?”…
One major hurdle many coaches face is how to get high-paying coaching clients. As a…