Attract and Convert the Right Email Subscribers

Stop worrying about web traffic.

Seriously.

Web traffic should not be your top concern.

Still with me?

Web traffic is a bit of a misnomer in the world of online marketing, because it means nothing to have 10,000 people visit your site for five seconds and then never return.  

It’s about as useful as hitting the highway with thousands in cash in your backseat with the windows down. You’re losing money and probably spending it in an effort to get traffic that goes nowhere.

In fact, that bounce rate and influx of traffic only tells search engines like Google that your site does not offer enough value to rank well.

And you’re not making money from anyone who visits your site briefly and promptly forgets you.

So to recap: your page views might go up during a traffic campaign, but all your money-making ability and credibility rests with what someone does after they land on your site.

If you instead focus your traffic generation methods to where your audience is already hanging out, this is a win-win-win:

• Hone your marketing efforts and get the most out of your time by focusing on your best traffic generation sources
• Deliver high-quality content directly to your ideal customers
• Generate traffic that converts

Where do you get the most traction? Do you have a super-engaged Facebook following? Always getting mentions on Twitter? Lots of people chiming in with comments on YouTube?

These are great places to hone your marketing abilities and get the traffic that not only stays on your website, but remembers who you are and takes an action step when the time comes to do so.

Are you still stuck on your best possible traffic sources?

Great news: we’ve got you covered.

What if I told you that you could get the secret sauce for where other people are garnering quality web traffic?

Checking out Alexa.com means you don’t need to reinvent the wheel with traffic generation tips.
Alexa.com will tell you what your competitors are doing.

Yes, that’s right, Alexa can tell you where most of their social traffic is coming from.

You can use what your competitors are doing and where you already have good traction to kick your visitors up and get them on your email list.

Here’s a newsflash where most people fail with online marketing: they try to do too much. Picking a few sources of traffic on your social platforms can help you convert more people over to lifelong customers and site visitors.
 

Action Steps

1. Visit Alexa.com and check out your top three competitor’s websites.
2. Look at where they are generating web traffic from.
3. Now look at your own website’s traffic sources.
4. Select the traffic sources that you could improve. Make sure these sources drive high quality visitors.

 

Result You Will Achieve

More high quality traffic sources to increase your number of email subscribers

 
This article is based on an EHQ interview with the mentor.