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It was a bit of a risk in the beginning but I stuck with it and now I have over 100K email subscribers.
Now I absolutely didn’t start out with a list that size, over time I figured out some techniques that have increased my daily list growth by hundreds. One of the strategies that worked best for me was using forms embedded into my web content.
I’ve found that this actually has a negative effect on your overall email sign ups.
What happens is that when people see that box they view it as an endpoint to the content and they just move on to something else. If you blend the form into the post they’ll actually read the offer and will be more likely to opt-in to your list.
When I blended my sign up form into my content my opt-ins on that page doubled.
In the middle of your content the best practice I’d recommend is suiting your offer to the content so as someone is reading your content it’s acting as a value add and an invitation to go deeper with you.Ok, I know this is going to be seen as controversial but I have to share my experience.
The conventional wisdom says that using a double opt-in will give you a higher quality lead. I’m not disagreeing with that necessarily, but I found that a lot of my double opt-in confirmation emails were not making it to the intended person.
This means there is 0% chance for that person to join my list. When I switched to single opt-in I immediately saw my sign ups double.
Now you’d expect that my engagement would then decrease by half, but it didn’t! Net for net, I was still doing better by about 30%.
I know both of these strategies seem counterintuitive but they’ve helped me grow my list to its current size. Sometimes it really does pay off to buck the trends and stand out from the pack.
More email sign ups by breaking the patterns most websites have when it comes to their opt-in strategies.
This article is based on an EHQ interview with the mentor.
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