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My SaaS company Automizy helps companies with lead gen, free trials, signups, and onboarding procedures by automating their processes. SaaS companies often struggle with sales and marketing, and that’s where we come in.
I want to talk to you today about your funnel strategy and a five-step system for lead generation that I’ve created.
User churn is a big issue if you want to achieve high growth. The root problem of retention begins with how you’re acquiring clients.
The place we need to focus on to solve this problem is lead qualifications. The better your leads are qualified from the start of the relationship, the longer they’re going to stick around as your customer.
It doesn’t matter what you’re providing in terms of add-ons or customer support, these clients will eventually bail on you.
First, you need to look at your core product, and how it connects to your buyer-converter product. Then the content strategy needs to connect to that so they can all work together.
The user acquisition funnel typically has several steps to it. Attracting leads, free trials, content sequences, etc.
As a business owner you need to figure out how to turn all these into a simplified framework. By focusing on our core product first we can identify our ideal customer profiles easily, and work backward to our buyer-converter product to lead them in.
It’s much easier at this point to then offer them the upgrade to the core product.
The inverted funnel takes advantage of a psychological hack that breaks down the resistance to your more expensive offer in the customer’s mind by first getting your foot in the door with the buyer-converter product.
Get customers in the door with a low price point product that then can be upgraded to your core product offering.
This article is based on an EHQ interview with the mentor.
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