Category: Strategy

Gone are the days when only actors, musicians, CEOs, and athletes have personal brands. These days, anyone who’s willing to put in the time and effort to build their niche can become a thought leader with a strong personal brand. A brand is anything that separates one thing from another.

There are plenty of ways to make money from your podcast, but the truth is, the ads are where the top dollars are. According to Edison Research, most podcast listeners in the US are wealthier than average, making them an attractive demographic for advertisers. That is why it makes sense

My Best Business Decision   Why? I was writing a blog for five years and within just three months of starting a podcast I had doubled my number of clients. It was huge! I’d always been a big fan of listening to podcasts, especially American podcasts, and I knew I

Finding Your Ideal Clients Isn’t Rocket Science Yes, it’s true I used to be a rocket scientist and now I’m an online marketer just like the rest of us these days. I do bring my engineering mindset to my business and I like to be methodical with my approach. I

What Does Meaningful Connection Mean? What I want to talk to you about today may sound like it’s going against the grain of what we’re seeing in online communications these days. I want to talk to you about encouraging meaningful connections in your business online. What I mean by a