A lot of the times it’s actually the large companies that really struggle when it comes to competing in a small niche.
That’s such a huge competitive advantage for small business owners to take notice of.
However, this advantage can’t be realized without finding ways to leverage your best assets so a small business can stand toe-to-toe with the big players.
One strategy I’ve found success with is what I call “the content library.”
This means you take your best content and get the most out of it instead of constantly having to produce new content over and over again.
When it comes to search marketing, Google ranking is so important.We do know that keyword relevancy, frequency, and the number of backlinks a page has does count for something in the algorithms.
When enough people write about your content that begins to build up your authority and credibility with the search engine.I get emails every day for my sites asking to mention other people in my articles. I turn them down because these sites don’t have quality content.
Instead, I want to reverse the equation.
What if we put out high-quality relevant content. A search professional, Tom Brodbeck, came up with a name for this strategy – “Link Earning.”
When your content is so good others decide to backlink you on their own.
We’ll then compile that data into a great article and add in an infographic. After that, it’s time to pitch our content to the major news sites that cover our niche.
We tell them that we’ve covered our subject in depth and that it would be great for their audience too if they’d consider publishing our work.
I love when others pitch me in similar ways.
Everyone has a huge need for great content these days. However you can’t just pitch anything, it needs to be relevant to your target audience.
I don’t beg for my backlinks, if we get them it’s great!
If we get shares on social media that’s great too. Typically we do receive a backlink, but even if we don’t, we’re going to keep putting out great content.
We will sometimes use paid ads to help get our content seen by more people and then let it grow organically from there.
Link earning is what has always provided us with the richest backlink sources and it’s been a far better use of our time than any other strategy out there.
Earn better backlinks and move you upwards in your search rankings.
This article is based on an EHQ interview with the mentor.
Spraying and praying doesn’t work on Facebook. You can’t just publish random posts and hope…
How can you turn more people in your LinkedIn network into paying coaching clients? How…
One major hurdle many coaches face is how to get high-paying coaching clients. As a…
There are many ways to gain high-paying clients. And, you don’t have to be on…
Starting off in social media can feel like a minefield, but I've learned a lot…
How can you leverage your Instagram account to build trust, show off your experience and…