Why A Regular Sales Approach Doesn’t Work Many entrepreneurs are fully invested in their creation – much like a mother with a newborn baby. They want to show off how great their product is. This can create some problems when a entrepreneur enters the sales process. If an entrepreneur shares
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There are Two Types Of Customer Intent There are two types of customers that will come to your website. Those who are seeking information and those who are looking to purchase a product or service. A sales page should be targeting the latter and a blog section should target those
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Oh No, You’ve Received Another Cold Email… Is that the feeling you get when you receive a cold email? As a marketer I’d be lying if I didn’t tell you that cold emails can be a tricky strategy to get right. It’s like going all in blind to a hand
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So you already know you need to be posting on LinkedIn. Much like blogging, writing regularly on LinkedIn has the powerful benefit of showing other people that you’re a thought leader in your industry. But if you’re writing content first and then coming up with an appropriate headline, you’re done
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You’ve heard it for years: the money’s in the list. But before you start imagining rolling around in all the money you’ve made in email marketing (P.S. does anyone really do that? If so, I need to know) it’s worth considering the right way to reach your ideal customers not
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