Content Over Everything The way we search online has really changed over the past decade. Especially in the past 5 years. Google has completely taken over search to the point where you can’t mention their competitors without smirking a little. This has led to an evolution in SEO strategies, one
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From Data To Content When I was building my company we had a problem in the early days with getting content on our site. We were starting from scratch and we didn’t necessarily have the capacity to get high quality content produced and distributed without taking away from our services
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You Don’t Have To Create It All Yourself Who here has heard of content curation before? Most of us, right? But who is actively curating content as part of their social strategy? Ok, I see some hands going down. That’s usually how it goes when I speak with audiences about
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Any Strategy Is Better Than No Strategy There are so many parts of content marketing and you need to be hitting on all of them if you want to see some success. Above all else, your content strategy is going to have the biggest impact on whether or not your
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The Best Ideas Take Work A lot of people ask me what’s the shortcut when it comes to content marketing. And the truth is that there is no shortcut, but I try to offer them what I think is the one thing they need to get down pat in order
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I Never Set Out To Be A Content Marketing Expert… I’ve spent my career following the things that worked. What worked as a salesperson, marketer, and entrepreneur was creating content that engages people. And it’s not the content that shills and sells, or gets in the way of what customers
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